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http://dx.doi.org/10.14400/JDC.2021.19.10.151

The effect of social exclusion on privacy concern and intention to provide personal information: Focused on perceived sense of control  

Jeon, Sooji (Department of Business Administration, Chungnam National University)
Jeong, Hyewook (Department of Business Administration, Chungnam National University)
Publication Information
Journal of Digital Convergence / v.19, no.10, 2021 , pp. 151-161 More about this Journal
Abstract
This study has investigated how social exclusion affects privacy concerns and intention to provide personal information. And to examine the moderating effect of perceived sense of control in the process. As a result, it was found that social exclusion increases users' privacy concerns and reduces the intention to provide personal information. In addition, it was verified that the moderating effect of social exclusion on the privacy concerns and intention to provide personal information was significant. In other words, it was proved that sense of control can reduce the influence on privacy concerns and personal information provision intentions due to social exclusion. The results of this research suggest that social exclusion can act as a factor influencing privacy concerns and intention to provide personal information, and that perceived control can reduce the effect of social exclusion. In conclusion, the results of this study suggest that individual psychological factors should be considered as influencing variables in privacy research.
Keywords
Social exclusion; Privacy; Personal information; Sense of control; Privacy concern;
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