• Title/Summary/Keyword: 의견지도자

Search Result 26, Processing Time 0.02 seconds

The Effects of Types of Self-Identity on Quasi-social Interactions and Information Sharing Intentions with Facebook Opinion Leaders (자아정체성의 유형이 페이스북 의견 지도자와의 준사회적 상호작용 및 정보공유 의도에 미치는 효과)

  • Park, Sunkyung;Kang, Yoon Ji
    • Journal of Digital Convergence
    • /
    • v.19 no.6
    • /
    • pp.225-232
    • /
    • 2021
  • Nowadays, opinion leaders influence the formation of public opinion on various issues in social network services. There has been a lack of research on the personal characteristics that inspire users to interact with opinion leaders and show intent to act. This paper verifies how the disposition of Facebook users' self-identity affects the quasi-social interaction with opinion leaders on Facebook and the intention to share information. As the perception and behavior of users on social media platforms differ depending on the type of issue, an online survey was conducted by classifying issue types into life culture and political sectors. Research found that personal identity had a significant positive effect on quasi-social interactions in the life culture and politics sectors, while group identity negatively affected quasi-social interactions. In addition, the intention to share information was confirmed to have a significant effect only in the life and culture areas of self-identity (social and group identity). Quasi-social interaction was confirmed to have a significant positive effect on all issue areas. The results of this study suggest the need to consider variations in opinion leader marketing strategies based on the types of self-identity of Facebook users in the future. In addition, the study shows that raising the level of quasi-social interaction at the corporate level without distinction of issue types can lead to effective results.

A Discussion on Trust in Leaders by Types of Leaders in Dance Major (무용지도자의 유형에 따른 지도자 신뢰도에 관한 논의)

  • Kang, Ji Hye;Ahn, Byoung Soon
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2018.05a
    • /
    • pp.289-290
    • /
    • 2018
  • 본 연구는 강지혜의 '고등학교 무용전공 지도자의 지도유형과 지도자 신뢰 및 만족의 관계 연구'를 바탕으로 한 무용지도유형과 지도자 신뢰도의 관계에 대한 논의이다. 기존의 연구는 2010년 설문조사를 통해 이루어졌다. 본 연구는 무용전공생과 무용지도자의 관계를 논의를 통해 탐색하고 분석함으로써 실기 수업에 있어 무용수행 효율성을 높이고 무용지도자 역할을 강화하는 방안을 제시하는데 연구의의가 있다. 본 연구의 논의에 따르면 빠른 속도로 변화하고 있는 융복합 사회 속에서 교육을 받는 학생들에게 무용지도자의 신뢰를 높이며 교육이 획일적인 지도자 중심의 지도보다는 학생들의 의견을 수용하여야 하는 무용지도자야하며, 학생들에 대한 세심한 배려와 상호작용하는 것은 무용전공생에게 지도자에 대한 신뢰와 무용지도자의 지도효율성과 무용수행도 높아질 수 있음과 동시에 무용지도자의 역할이 강화될 것이다.

  • PDF

Disability Sports Instructor's Experience Analysis on Program Operation for People with Disability (장애인체육지도자의 프로그램 운영 경험 분석)

  • Park, Jiyoung;Kang, Dongheon;Eun, Seon-Deok
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.3
    • /
    • pp.285-295
    • /
    • 2022
  • The purpose of this study is to prepare primary data for providing smooth and systematic rehabilitation sports services by confirming the opinions of instructors experienced in the field of disability sports before the implementation of Article 15 'Rehabilitation sports' of the 'Act on Guarantee of Right to Health and Access to Health Services for Persons with Disabilities. In-depth interviews were conducted as a research method, and qualitative analysis was conducted on the contents of the interview. The in-depth interview is unstructured, allowing disability sports instructor to freely present their opinions on difficulties experienced while operating the program, necessary matters for rehabilitation sports implementation. We transcribed the recording data of the in-depth interview and coded the opinions through the thematic analysis method among qualitative research methods. As a result, the final 104 opinions were used and classified into 9 categories; rehabilitation sports goal, training rehabilitation sports instructor, evaluation items and educational guidelines, relationships with program participants, facilities utilization, effects, the timing of provision, and doctor roles.

The Study on the Communication Pattern of Influential Opinion Leaders for Effective Viral Marketing at Facebook (페이스북에서 효과적인 바이럴마케팅을 위한 영향력 있는 의견지도자의 커뮤니케이션 패턴 연구)

  • Cho, Seung Ho;Cho, Sang-Hoon
    • Journal of Digital Convergence
    • /
    • v.11 no.5
    • /
    • pp.201-209
    • /
    • 2013
  • This study is an application of facebook (FB) as a strategic communication of viral marketing. Old fashioned advertising and public relation in facebook are not effective at social network service(SNS) environment, and a different marketing communication is needed because facebook is essentially oriented for building relationship among people. The study assumes that an opinion leader might exist at facebook and tries to find out how facebook users show a pattern of communication based on level of opinion leadership regarding a product. The findings showed that people with high opinion leadership communicated more actively than people with low opinion leadership. This study will contribute to segment seed consumers using opinion leadership in facebook.

A Cross-Cultural Study of the Product Opinion Leaders' Communication Activity on Facebook (페이스북에서 상품의견지도자의 커뮤니케이션 활동에 대한 비교문화연구)

  • Cho, Seung Ho;Cho, Sang-Hoon
    • Journal of Digital Convergence
    • /
    • v.12 no.8
    • /
    • pp.67-76
    • /
    • 2014
  • In this study, we investigated opinion leaders' communication activities on Facebook and analyzed the differences of communication patterns on Facebook between Korean and US college students. As a primary source of information, we conducted an online survey to collect data from students currently enrolled at two different universities in US. Additionally, we utilized online survey data previously collected from Korean students. According to our analysis, we found that US male students had more active opinion leadership than Korean male students. Also, opinion leadership of Korean students' was significantly associated with both active and passive communication patterns on Facebook whereas opinion leadership of US students' was significantly associated with passive communication patterns.

Teaching and learning(PBL) and explore the convergence of the Effects of the practical skills (교수-학습(PBL)과 실무능력의 융합 및 적용 효과 탐색)

  • Kim, Soo-Yeon
    • Journal of the Korea Convergence Society
    • /
    • v.7 no.2
    • /
    • pp.109-118
    • /
    • 2016
  • The purpose of this study was I cultivate practical ability to solve diverse and complex issues in the field of convergence and applied learning and practical training element through problem-based learning to preliminary sports leaders. Selected students in grades 3 to 28 Sports Science S university people to them as participants and through a qualitative case study methods, such as group interviews, participant observation, open questionnaire and the following results were obtained. First, the level of satisfaction on class was high and the class was evaluated with significant contemplation. Second, it has been collecting a variety of learning materials to understand, interpret and improve the ability to solve practical problems in the process of actively reconstruct their own knowledge structure. It also gave a positive impact on the creative and divergent thinking to accelerate the promotion of autonomy. Third, opinions about teamwork, sharing your thoughts with colleagues point is that you can see yourself in other people's positions were evaluated as positive effects.

The Importance of an Internships abroad in the course of a University Education Programs (대학교육프로그램 중 태권도 해외인턴십의 중요성)

  • Koh, Bo-Ra;Seo, Hee-Jung;Chin, Seung-Tea
    • Journal of the Korea Convergence Society
    • /
    • v.9 no.9
    • /
    • pp.253-262
    • /
    • 2018
  • The purpose of this research is to present an opinion on the development of a systematic program for the training of talented students at domestic universities for overseas employment, effective usage of overseas field practice and internship, and the importance of the programs that can provide prepared future Taekwondo professional with the opportunities to be successfully employed by desired overseas institutes worldwide. The objects of research were 15 persons who experienced overseas internship. The results of the research obtained through in-depth interviews were; firstly, the merits and demerits of internship; secondly, the changes made after experiencing internship; and thirdly, what they want to say to their juniors who are preparing for internship.

The improvement measures for youth activity policies in the intelligent information society: focusing on programs, equipment and facility operation and leaders (지능정보사회에서의 청소년 활동정책 개선방안: 프로그램, 설비·시설, 지도자를 중심으로)

  • Lee, Kyeong-Sang;Lee, Chang-Ho;Kim, Min
    • Informatization Policy
    • /
    • v.26 no.4
    • /
    • pp.62-84
    • /
    • 2019
  • The purpose of this study is to present improvement measures for youth activity policies that can change the youth activity programs, equipment and facility operation and leaders in order to cultivate youth capacities suitable for the intelligent information society. For this purpose, we conducted a literature study on the direction of youth activity policy changes with the forecasted social changes in the intelligence information society and an online survey and expert opinion surveys to identify how youth activity facilities are currently coping with the changes and to explore measures to improve youth activity policies. The research identified 17 policy tasks - 9 tasks for the program area, including 1) increase of intelligent information technology related programs, 2) increase of contents related to career resilience in career experience and training programs, and 3) systematic introduction and diffusion of STEAM and Maker education programs; 5 tasks for the equipment and facility operation area, including 1) strengthening cooperation network with external organizations related to the intelligent information technologies, 2) expansion of AR and VR technology application in activity program development, improvement and operation, and 3) big data building in the field of youth activities; and 3 tasks for the leaders area, including 1) extension of information provision on the intelligent information society to the leaders of the activity facilities, and 2) development of job models related to the intelligent information society and job training.

Identifying Problems and Suggesting Improvements for the Scuba Rescue Curriculum Using the Delphi Method (델파이 기법을 활용한 스쿠버 레스큐 교육과정의 문제점 및 개선방안)

  • Dong-Il Han;Jae-Yong Jang;Geun Lee;Dae-Geon Yoon
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.28 no.7
    • /
    • pp.1179-1190
    • /
    • 2022
  • The purpose of this study was to identify, analyze and address problems in the current scuba diving rescue curriculum in Korea by using the Delphi method to collect expert opinions on the topic. This expert information can form a data-based foundation for the scuba diving rescue curriculum, allowing teaching to be conducted more professionally and systematically, and allowing participants to enjoy scuba diving with greater safety and confidence. In this study, eight experts, all involved in developing the scuba rescue curriculum, were selected, and the research was conducted with informed consent from all participants and in accordance with all related ethical rules. Improvement measures were identified for scuba rescue leaders, teaching programs and training facilities. The study revealed that to improve leadership, a system to verify the leader's ability should be developed and that, in general, the ability of scuba rescue leaders should be strengthened. To improve teaching programs, each scuba organization should produce updated program manuals, prepare evaluation standards, and develop programs that employ a wide variety of training equipment. Finally, in terms of facilities, improvements should be made by constructing artificial wave devices at training centers.