1 |
F. Li, T. C. Du, Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs. Decision Support Systems, Vol. 51, No. 1, pp. 190-197., 2011.
DOI
ScienceOn
|
2 |
Yeo Rok Yoon, Sang Jae Hwang, Research on Exchange of Purchasing Information in On-line Fashion Community, Korea Communication Association, Vol.18, No. 3, pp.101-129, 2010.
|
3 |
A. M. Kaplan, M. Haenlein, Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, Vol. 54, No. 3, pp. 253-263, 2011.
DOI
ScienceOn
|
4 |
R. A. Hill, I. M. Dunbar, Social network size in humans. Human Nature, Vol.14, No. 1, pp. 53-72, 2003.
DOI
|
5 |
T. A. Pempek, Yermolayeva, Y. A. Yermolayeva, S. L.Calvert, College students' social networking experiences on Facebook. Journal of Applied Developmental Psychology, Vol. 30, No. 3, pp. 227-238, 2009.
DOI
ScienceOn
|
6 |
A. N. Joinson, Looking at, looking up or keeping up with people?: motives and use of facebook. In Proceedings of the SIGCHI conference on Human Factors in Computing Systems, Vol. 4 pp. 1027-1036, 2008.
|
7 |
R. Van der Merwe, G. Van Heerden, Finding and utilizing opinion leaders: Social networks and the power of relationships. South African Journal of Business Management, No. 3, pp. 65-76, 2009.
|
8 |
DOI: http://blog.kt.com/6908
|
9 |
DOI: DOI: http://hermes-lab.com/?p=4809
|
10 |
DOI: http://www.itdaily.kr/atl/view.asp?a_id=42805
|
11 |
DOI: http://www.internetworldstats.com/stats26.htm
|
12 |
Y-Sohn Kim, D. Choi, S. M, Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students. Computers in Human Behavior, Vol. 27 No. 1, pp. 365-372, 2011.
DOI
ScienceOn
|
13 |
Seung Ho Cho, Sang-Hoon Cho, The Study on the Communication Pattern of Influential Opinion Leaders for Effective Viral Marketing at Facebook. The Journal of Digital Policy Management, Vol. 11, No. 5, pp. 201-209, 2013.
|
14 |
Cavusgil, Knight, Riesenverger, International Business. The New Realities, Pearson. 2013.
|
15 |
E. T. Hall, Context and meaning. Intercultural communication: A Reader, 9, 34-43. 2000.
|
16 |
B. H. Raven, Social influence and power. In I. D. Steiner M. Fishbein (Eds). Current studies in social psychology. New York: Hoh, Rinehart. Winston. 1965.
|
17 |
P. F. Lazarsfeld, B. Berelson, H. Gaudet, The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign. Columbia University Press, New York. 1948.
|
18 |
A. Lindgreen, A. Dobele, J. Vanhamme, Word-of-mouth and viral marketing referrals: what do we know? And what should we know?. European Journal of Marketing, Vol. 47, No. 7, 2013.
|