• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.105-117
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• 2020

This study is a convergence study designed to suggest healthy eating out choices by grasping the relationship between determinants of delivery food and eating habits. The subjects of this study were 505 adults in their 20s and 30s who had an experience in delivery food. The data were analyzed by factor analysis, cluster analysis, χ² analysis, ANOVA analysis and Duncan's post analysis using the SPSS 25.0 program, and the research results are as follows. The convenience-seeking type had a high rate of late night eating, drinking, and breakfast skipping, while the saving-seeking type had a high score of food practice score. The utility-seeking type had a significantly lower quality of life (WHOQOL-BREF) score. Therefore, the educational direction suggested according to the tendency identified in the determinants of delivery food can be used as basic data for the selection of healthy delivery food. In the future, research and nutrition education through grasping the route of determinants of delivery food are also expected to be necessary.

• Culinary science and hospitality research
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• v.16 no.3
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• pp.76-93
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• 2010

This study analyzed the dietary lifestyle among housewives and found out the effect of dietary lifestyle on consumption pattern of soybean paste. Data were collected from 312 housewives living in Gyeongnam region through a self-administered questionnaire. According to the result of the factor analysis, dietary lifestyle were categorized into five factors: health-seeking type, convenience-seeking type, safety-seeking type, popularity-seeking type, and taste-seeking type. About thirty-five percent of the respondents knew the way how to prepare soybean paste while nineteen percent did not. There were significant differences in awareness regarding how to prepare soybean paste according to healthy-seeking lifestyle, convenience-seeking lifestyle, safety-seeking lifestyle, and popularity-seeking lifestyle. Thirty-seven percent of the respondents obtained soybean paste from family or relatives, whereas twenty-six percent made it at home. The result of the multinomial logistic regression analysis showed that the factors affecting the ways of obtaining soybean paste were age, monthly household income, employment status, coresidence with parent(s), husband's parent(s), or older relative(s), dwelling types, healthy-seeking lifestyle, convenience-seeking lifestyle and safety-seeking lifestyle.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.67-78
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• 2012

Recently, the interesting of customers in online auto insurance is rapidly increasing. The one of major reasons is economical benefit. offline auto insurance products as a service formed high price. However, online auto insurance relatively formed low price. Thanks to these characteristics of online auto insurance has gained great popularity. Therefore, in purchasing online auto insurance, consumers carefully buy products of auto insurance. In this study, we classified the $2{\times}2$ matrix (online preference group, economic pursuit group, convenience oriented group, and carefulness approach group) in online auto insurance consumers focusing on the perceived benefits and price acceptance. From an economic point of view of consumers around the perceived benefits and price acceptance, we analyzed the relationships among easy of use, usefulness, attitude, and purchase intention in automobile e-shopping mall. The results of this study will provide the useful implications for the planing CRM(customer relationship management) strategy for improving purchase intention of customers to online insurance companies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.1
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• pp.185-192
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• 2016

The purpose of this study is to compare smartphone addiction tendencies among the subdivided groups of undergraduates according to their lifestyle characteristics integratively. The results of positive analysis are as follows: first, undergraduates' lifestyles were drawn as six factors: the 'economic oriented type', 'aggressive activist type', 'fashion pursuing type', 'self-confident type', 'materialistically oriented type', and 'free will pursuing type'. Second, according to the result of dividing the groups based on the six factors, they were classified into the 'fashion pursing group', 'self-confident group', and 'aggressive, self-confident, and materialistically oriented group'. Third, each of the subdivided groups showed significant difference in smartphone addiction. Generally, the 'fashion pursuing group' indicated higher smartphone addiction tendencies than the other group. The findings of this study can provide fundamental and useful information to solve problems related to smartphone addiction resulted from excessive use of smartphones and causing a lot of troubles socially and also in health.

• 재활복지
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• v.21 no.4
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• pp.1-31
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• 2017

This study identities various types of subjective perception of hearing-impaired persons on sign language interpretation using Q-methodology in an attempt to explore ways for developing more useful sign language interpretation services for them. For this purpose, 35 statements are extracted based on literatures and in-depth interviews and Q-classification is conducted for 20 interviewees. The results identify a common perception on the provision of sign language interpreter to frequently used institutions of hearing-impaired persons. They also derive three distinguished types of perception: seeking specialization of sign language interpretation, seeking traditional sign language interpretation services and seeking expansion and improvement of sign language interpretation services. Based on the results, the study suggests residence of sign language interpreters in public facilities, improvements of qualification system and education and training courses, specialization by field and improvement of the practice of sign language interpretation services, provision of customized services to the elderly and use of sign language interpreters reflecting the needs of the users.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.1
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• pp.146-153
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• 2010

The objectives of this study were to explore food-related lifestyle segments of the older consumers, to identify its socio-demographic characteristics, and to investigate the differences in variables regarding health beliefs. A survey was conducted of adults 55 years of age and older living in Seoul, South Korea from March 28 to April 10, 2007. Out of the 500 distributed questionnaires, 361 were retained for final analysis: a response rate of 72.2%. As a result of cluster analysis, five consumer segments were identified; health-managing group, diet-unconcerned group, convenience-oriented group, taste-oriented group, unpracticed group. Significant differences were found among the five segments in terms of socio-demographic characteristics and variables regarding health beliefs (i.e., perceived self-efficacy, perceived barriers, perceived benefits). In the health-managing group and taste-oriented group, mean scores of perceived self-efficacy (p<0.001) and perceived benefits (p<0.001) were significantly higher than other groups. However, in the diet-unconcerned group and convenience-oriented group, the mean scores of perceived barriers (p<0.01) were significantly high. This study shows that foodservice operators targeting the older consumers should consider characteristics of each segment to develop a customized program.

• Cartoon and Animation Studies
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• s.26
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• pp.31-56
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• 2012

This is a scientific study of subjectivity on recognition types and preferences of animation audience. Therefore, Q-methodology was used as a methodology of this study. As a result, it was possible to find the various characteristics according to the preferences of audience on animation genres. The features of each type were classified into 3 types. First was an artistic and literary value-oriented type that explored storytelling and descriptive value. Second was a pictorial and aesthetic value-oriented type that explored visual beauty such as characters and Mise en scene. Third was a visual and entertainment value-oriented type that explored entertainment factors and attractions. Thus, according to the classification of preference types, it was inferred that digital image generation audience with an active preference that can create and consume images have developed a tendency that independently consumed their preferences based on thoroughly personal or subjective preferences rather than classified and accepted their preferred culture as their symbolic expressions of hierarchical position. In this aspect, Q-methodological consideration that is useful to analyze the subjectivity of audience could be a significant work. Nevertheless, this study alone could not reveal various generative contexts of specific preferences. It seems to have more significant results by applying various qualitative or quantitative methodologies together with this study and analyzing recognition types and preferences of audience.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.220-234
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• 2013

The purpose of this study is to understand the types and features of subjectivity perceptions of the police by applying Q methodology that draw upon schematic model in subjectivity study. A survey was carried out among police officers in Gangwon province, South Korea, to classify the 61 selected Q-statements into a normal distribution using a 11 point scale. The collected data was analyzed using QUANL program, and principal component factor analysis using varimax rotation was used to identify the types of perceived image of the police. Type I can be categorized by a strong concern for the education & manpower management, Type II can be categorized by advocating for duty observance, Type III can be categorized by the pursuit of publicized police image and Type IV can be categorized by the suggestions for legal improvement. The use of Q methodology provides insights into the image of the police that would not be available through traditional methodologies and offers a foundation for essential efforts to address and overcome concerns about the image of the police.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.351-362
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• 2018

This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.

• Journal of the Korean Data and Information Science Society
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• v.26 no.6
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• pp.1465-1477
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• 2015

In Korea, the word, 'Literary Therapy' can be replaced by 'Bibliotherapy', 'Journal Therapy', 'Writing Therapy', 'Poem Therapy', 'Integrated Literary Therapy', or 'Imaginary-Oriented Poetry Therapy', and so on. This study, intended on people related to literary therapy, uses Q-methodology as useful research method of objectifying abstract concepts which can be perceived differently according to individual experience or perception, to investigate types of literary therapy's subjective perceptions. The result of study can be analyzed by four types: The first type is 'Pursuing Generalization', the second type is 'Considering the Therapist', the third type is 'Emphasizing the Integration', and the forth type is 'Maximizing the literary therapy'. Through this result of the study, we can find the responsibility of literary therapy as a leader of cultural, artistic therapy to break down various pathological situations which contemporary society have.