• Journal of Convergence for Information Technology
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• v.9 no.12
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• pp.279-285
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• 2019

This study was conducted on adolescent high school girls who were most interested in their appearance to examine the makeup and cosmetics use of high school girls and to present their correct pre-made cosmetics use training materials. This survey was conducted after the modification and supplementation of the questionnaire. Most high school girls in adolescence begin to wear makeup out of curiosity at the age of 16-17, when they are in their third year of middle school and first year of high school. In other words, high school girls in adolescence begin to wear makeup as the effects of puberty lead to rapid physical development and physical change, and the desire to get attention from reason and others rapidly increase. It can be seen that high school girls who are interested in makeup actively manage their personal appearance as they explore the Internet, TV and other media outlets, copy female celebrities of their own age who appear in the media, and make them look strange.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.323-336
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• 2015

This study explored the effect of Sociocultural attitudes toward appearance on appearance concerns, appearance management behavior, appearance complex, face satisfaction, and body satisfaction. The sample of the study was women aged between 20 and 40 who live in Seoul or Gyeonggi-do. We used 292 questionnaires for the final statistical analysis. Data were analyzed by common factor analysis, and multiple linear regression using SPSS 12.0 / Windows. The results of the study are summarized as follows. First, Sociocultural attitudes toward appearance were classified into internalization and awareness, appearance management into weight control, hair care, make-up, and skin care, and appearance complex into complex from other people and complex from self. Internalization showed significant positive effects on appearance concerns, hair care, weight control, face satisfaction, and body satisfaction; however, there were negative effects on make-up, skin care, and complex from other people. Awareness showed significant positive effects on make-up skin care, weight control, and complex from other people; however, there were negative effects on appearance concerns, hair care, face satisfaction, and body satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1778-1787
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• 2006

Appearance concern of elderly women has been rapidly increasing with the expansion in aesthetic desire for growing old gracefully and pursuing a healthy and qualitative life. In this regard, the cosmetic industry has great possibilities and it is necessary to develop actively elderly women-oriented silver marketing. The purpose of this study was to review well-being disposition and appearance concern of elderly women. Furthermore, this study investigated the influence of well-being disposition and appearance concern on cosmetic purchase intention and brand loyalty. The sample of this research consisted of 209 elderly women over 55, which was selected from Seoul and the metropolitan area. Frequency analysis, factor analysis, the analysis of confidence level and regression analysis were used for the data analysis using SPSS. The study results showed that the factor of well-being disposition for elderly woman can be classified into an environment-oriented factor, an life satisfication factor and a physical health factor. In addition, the factor of appearance concern can be classified into 3 factors: serious consideration of appearance, appearance care and skin care. Among these factors, the physical health factor of well-being disposition and the factor for serious consideration of appearance related to appearance concern had effects on cosmetic purchase intention, which fumed out to be a potent influence on brand loyalty.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.475-489
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• 2014

The aim of this study is to demonstrate the make-up culture of women by disclosing attitudes of make-up as to whether there will be differences or not according to personal weight interests & self-image. The study was performed with 218 consecutive women between the ages of 30 and 50 over 2 months from April 10th, 2012 till May 30th, 2012. The results were as follows. First, regarding make-up attitudes according to concerns of weight interests and self-image, there is no difference of make-up attitude by sophisticated image and pure image in case of weight concern. But there is a significant difference of make-up attitudes by concerns of weight interests in activities image. Second, highly populated group of sophisticated image, pure image, and active image has more activities of make-up attitudes. The higher concerns of appearance and the higher self-image, there was more positive attitude of make-up. Third, highly populated group of pure image and active image has more positive attitude of make-up in case of higher physical attractiveness.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.301-312
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• 2015

This study was conducted to provide baseline database to develop intervention program by investigating the relationship among body image, general appearance management behaviors and psychosocial health of female undergraduates'. From Sep. to Oct. 2014, total 198 participants were enrolled in this study. The data were analyzed using SPSS 21.0 program. The results were as follows: 1) The score of body image was $3.12{\pm}1.06$ in 5 points. Subjects had a lot of make-up and clothes behaviors, but exercise, food intake behaviors were lowerer than average. Also, psychosocial health score was $2.99{\pm}0.10$ point in 4 points. Whole 73.2% was latent risk group, and 25.8% was high risk group. 2) The relationship between the body image and general appearance management behaviors (p<0.001) and psychosocial health(p<0.001) revealed significant positive correlation. In general appearance management behaviors, there was a significant positive correlation between sub categories. And psychosocial health was positive correlation with body image and hair management behavior. 4) 14.4% of the psychosocial health was explained by 3 variables : body image, health interest and grade. Therefore, it would be utilized in developing programs for the positive body image building by interest own health, and being helped in the psychosocial health.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.100-103
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• 2004

오늘날 생활의 여유는 자아의식의 발달을 가져오고 이로 인해 정신적, 신체 내적인 건강에 대한 관심이 고조되면서 신체 외적인 건강과 아름다움에 대한 기대, 욕구도 강해지고 있다. 그리고 신체의 외모는 그 개인, 특히 여성에게 중요한 요소로서 자신의 평가에 큰 영향을 미치므로 인위적인 방법을 사용하여 호의적인 인상을 창조하려 한다. (중략)

• Journal of the Korean Society of Costume
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• v.65 no.7
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• pp.118-128
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• 2015

The purpose of this study was to identify the relationship of interpersonal relations disposition, appearance concern, appearance management behavior of men through a structural study method. Three hypotheses were established to verify the relationships among interpersonal relations disposition, appearance concern and appearance management behavior. The questionnaires were administered in the city of Daegu to 201 males in their 20s to 50s. The SPSS 20.0 package was utilized for data analysis, which included frequency analysis, factor analysis, correlation analysis and Cronbach's ${\alpha}$. Also, Amos 21.0 program was utilized for a confirmative factor analysis( CFA) and a structural equation modeling(SEM) analysis. The results of this study are as follows; First, interpersonal relations disposition showed a positive influence on appearance concern. Second, appearance concern had a positive influence on appearance management behavior. Third, the interpersonal relations disposition showed a positive influence on appearance management behavior. In conclusion, interpersonal relations disposition, appearance concern, appearance management behavior of men are found to have a correlation.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.705-717
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• 2014

The interest and importance of appearance can be expanded by changes in social awareness about appearance, the extension of life expectancy, and the development of science, technology and technology and medicine. Especially, down-aging syndrome through a variety of mediums, amplifies consumer's interest in youth-pursing. This study discusses the relationship of youth-pursuing, appearance concern and appearance management behavior focused on the middle-aged. Data were collected from 300 females aged 40-65 in the areas of Seoul, Daejeon and Chungbuk areas. The data were analyzed by descriptive statistics, factor analysis, regression analysis, using the SPSS-WIN 20.0 program. Youth-pursuing formed social, psychological, and appearance factors. Each of these three dimensions influenced the appearance concern; consequently, appearance had the highest influence. Only appearance influenced appearance management behavior in the regression analysis of youth-pursuing and appearance management behavior. Appearance concern affected significantly appearance in the management behavior of the dimension regression analysis results for the appearance concern and appearance management behavior.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.1119-1132
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• 2011

The purpose of this study was to investigate the influences of appearance concern and body satisfaction on the appearance management behavior of male college students. For data collection, a questionnaire was administrated to 538 male college students in Gwangju city, Korea, from June 1 to June 20, 2011. To analyze the data, the SPSS 18.0 statistics package was used, and descriptive statistical analysis, factor analysis, reliability analysis(Cronbach' ${\alpha}$), regression analysis, path analysis, and t-test were conducted. The results were as follows. First, it appeared that concern of appearance had positive influences on the appearance management behavior. Also, there was a significant difference between the high-appearance-concern group and the low-appearance-concern group, as the high-appearance-concern group generally conducted greater appearance management behaviors than the low-appearance-concern group. Second, it appeared that concern of appearance had positive influences on body satisfaction, especially, on the aspect of face-satisfaction. Further, the results showed that the high-appearance-concern group seemed to have a higher body satisfaction than the low-appearance-concern group. Third, the result suggested that body satisfaction generally had positive influences on the aspects of appearance management behavior. Fourth, it was found that appearance concern had direct impact on the appearances management behavior without mediation body satisfaction.

• Journal of the Korean Society of Costume
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• v.59 no.8
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• pp.97-109
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• 2009

The purposes of this study were to investigate the relationships between appearance interest, appearance satisfaction, and life satisfaction of adolescent, to disclose the differences of these variables according to demographic characteristics, and to examine the determinants of life satisfaction. The subjects were 322 teenaged girls (167 middle school students and 155 high school students) living in Seoul. The variables of appearance interest were plastic surgery, weight control, clothing interest, and hairstyle interest. Life satisfaction included school life satisfaction and daily life satisfaction. Appearance satisfaction had negative relationships with plastic surgery interest and weight control interest, while appearance satisfaction had no relationships with clothing interest and hairstyle interest. School life satisfaction and daily life satisfaction had negative relationships with plastic surgery interest. The upper class adolescents had high level of clothing interest and life satisfaction, and lower class adolescents had high level of plastic surgery interest and had low appearance satisfaction as compared to other classes. The adolescent group with high school grade had high level of appearance satisfaction, and the group with low school grade had high level of weight control interest. The life satisfaction was influenced by appearance satisfaction the most, and the next in the order by school grade, residence area, and weight control interest. The explanatory power of the four variables was 30.8%. Social stratification and whether mothers had an occupation or not had an indirect effect on the life satisfaction.