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http://dx.doi.org/10.14400/JDPM.2014.12.1.475

A study on the attitude of make-up according to Women's body image & self-image  

Seo, Ran-Sug (Dept. of Venture Beauty Management, Hoseo Graduate School of Venture)
Publication Information
Journal of Digital Convergence / v.12, no.1, 2014 , pp. 475-489 More about this Journal
Abstract
The aim of this study is to demonstrate the make-up culture of women by disclosing attitudes of make-up as to whether there will be differences or not according to personal weight interests & self-image. The study was performed with 218 consecutive women between the ages of 30 and 50 over 2 months from April 10th, 2012 till May 30th, 2012. The results were as follows. First, regarding make-up attitudes according to concerns of weight interests and self-image, there is no difference of make-up attitude by sophisticated image and pure image in case of weight concern. But there is a significant difference of make-up attitudes by concerns of weight interests in activities image. Second, highly populated group of sophisticated image, pure image, and active image has more activities of make-up attitudes. The higher concerns of appearance and the higher self-image, there was more positive attitude of make-up. Third, highly populated group of pure image and active image has more positive attitude of make-up in case of higher physical attractiveness.
Keywords
Body Image; Self-image; Weight interest; appearance interest; Make-up attitude;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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