• Journal of Digital Convergence
• /
• v.15 no.11
• /
• pp.547-555
• /
• 2017

The purpose of this research is to examine the relationships between online and offline social capital and psychological well-being of university students. Data came from 236 university students who attended 4-year universities in Seoul and had used Social Network Service. The results of this study indicated that only offline social capital was statistically significant to predict psychological well-being including depression and happiness when both online and offline social capital variables were entered. In detail, the university students' depression was associated with their gender, satisfaction with their economic status, and offline bridging social capital. In addition the students' happiness was associated with their satisfaction with their economic status, offline bridging, and bonding social capital. These results indicate that offline social capital is more important for improving psychological well-being of university students compared to online social capital. Policy implications for improving psychological well-being of university students are discussed.

• Journal of Digital Convergence
• /
• v.10 no.9
• /
• pp.165-174
• /
• 2012

In recent years, online brand community has become an important means for firms to make, maintain and improve their relationship with the customer. Customers or would-be customers discuss, learn about the products and share passion together. In this paper, we investigate the effects of the online brand community's characteristics and its perception on customer royalty to the community and purchase intention of consumers for the products. Variables of online brand community's characteristics include community reputation, social presence, pleasure, and interactivity. For those of the community's perception, we consider membership, influence, emotional band, and fulfillment of desire. Findings show that the online brand community has indeed positive effects on the brand equity by enhancing the relation between consumers and brand, ultimately providing firms with strategic resources and competitive advantage. Managerial implications are discussed.

• Journal of Digital Convergence
• /
• v.18 no.9
• /
• pp.453-461
• /
• 2020

This is a study to investigate the factors affecting the Self-control in COVID-19 non-face-to-face online learning participate and to present a strategy for effective program development. The subjects of this study were 105 participants of COVID-19 non-face-to-face online learning participate in J-do area and collected data by self-reported questionnaire. Data were analyzed by t-test, ANOVA, correlation analysis and stepwise multiple regression analysis. The results of this study were the explanatory power was 50.7% with self-control, self-regulation efficacy, self-confidence. As a result of the above, in order to improve the self-control of participants in Multiple disaster situations non-face-to-face online offline learning, it is necessary to develop a fundamental and continuous educational program that improves the self-regulation efficacy and confidence of learning participants.

• Journal of Information Management
• /
• v.26 no.1
• /
• pp.80-98
• /
• 1995

Search strategies is a means to make an efficient search. Among several studies of search strategy, Bates' $\ulcorner$Search Tactics$\lrcorner$ has been often cited and introduced, but their studies have been superficial. In this paper, the contents of Bates' $\ulcorner$Search Tactics$\lrcorner$ are examined in detail, and we try to represent the actual online search process based upon Bates' $\ulcorner$Search Tactics$\lrcorner$. The following three kinds of survey are made in order to clarify which and how tactics are used: (1) Interview with 7 searchers who belong to different types of organizations, and use different kinds of databases (2) Analysis of some online search records. (3) Analysis of written applications for a newspaper database during one year. In conclusion, Bates' tactics falls into categories and new several tactics which often used are added. The following five factors affect online search activities, search strategy, and search tactics. (1) the difficulty of search requests (2) the kinds of databases (3) the charging policy for each online search (4) the presence of the user during the search (5) the searcher' online experience In the limited condition, typical tactics are suggested, but in order to generalize the pattern of using tactics, further investigation is necessary.

• Journal of the Korea Convergence Society
• /
• v.10 no.11
• /
• pp.335-343
• /
• 2019

The purpose of this study is to derive the necessary factors by conducting a questionnaire survey for SMEs with experience in participating in the online export support business in order to derive the factors that activate SMEs' online marketing. As a result, it was found that the Corporate trade capacity had a positive influence on online marketing utilization, and that the Corporate internal capacity did not have a significant influence on online marketing utilization. Since the consultants' role for export marketing obviously appears to exercise more significant positive effect on online marketing utilization, we can suggest the followings to activate online exports of SMEs. First, more effective efforts are needed to expand the trading capacity to utilize online marketing, and secondly, the export marketing capacity of SMEs needs to be strengthened steadily. In particular, strengthening the capabilities of the trading consultants of participating and performing companies is considered to be an important factor in the use of online marketing by SMEs, we recommend further strengthening each corporate and government policy effort to empower export consultants.

• Journal of Digital Convergence
• /
• v.19 no.12
• /
• pp.207-223
• /
• 2021

The purpose of this research is to study the influence of online shopping motives on repurchase intentions with Chinese students studying in South Korea. To this end, a questionnaire survey was conducted with 255 Chinese students studying abroad. The SPSS 23.0 analysis clarified the structural relationship between the online shopping mall's motivation and customer satisfaction, and repurchase intentions. First, in the motivation of online shopping, product perception, customer service and shopping experience have a positive impact on customer satisfaction. Second, in the motivation of use, product perception, customer service, and shopping experience have a positive impact on repurchase intentions. Third, satisfaction has a positive effect on repurchase intentions. The results show that the motivation of using online shopping for Chinese students in South Korea is an important factor affecting satisfaction and repurchase intentions. In future research, further research is needed according to the type of online shopping mall.

• Journal of Digital Convergence
• /
• v.19 no.9
• /
• pp.59-65
• /
• 2021

This study intends to find a positive effect on the learning of elementary school students by developing the exhibition contents of on-offline museum. This on-offline museum contents were combined with existing exhibit types and direct experience elements, and the theory of [blended learning]. Through this study, analyzing the limitations of existing online museum and finding with experiment to see if the new contents had a learning effect compared to the existing online museum. As a result of the experimental study, the content with a [direct experience] was counted as a high satisfaction and frequency index, and the [play] and [experience] type of direct experience contents showed higher satisfaction than the indirect experience type contents. Through this study, we want to provide new implications and development possibilities in the development of contents that online museums can provide, and to promote various effects on children's education.

• Journal of Digital Convergence
• /
• v.19 no.9
• /
• pp.43-57
• /
• 2021

The purpose of this study is to find the relationship between Online Lecture System, Motivation for Use, ICT Utilization Ability, and Lectures Satisfaction as online lectures continue. For that, conducted survey of students at Woosong University, secured 330 valid samples, and conducted with analysis of actual proof with using SPSS 25.0. The results of the study confirmed that the system's Convenience, Simplicity, Security and Motivation for Use have significantly affected to Lecture Satisfaction, and also confirmed that ICT Utilization Ability, the variable of Moderating Effect, also has meaningful correlation between System Characteristics(Simplicity and Security) and Lecture Satisfaction. Therefore, the need for development and operation of additional education programs to improve ICT Utilization Ability as well as development of new online system are presented in order to enhance online Lecture Satisfaction of students. Lastly, various sample surveys and researches are seems to be needed in the future in order to increase the Lecture Satisfaction.

• Journal of Digital Convergence
• /
• v.18 no.12
• /
• pp.69-79
• /
• 2020

This study is to explore factors to consider for effective operation of synchronous online education in college. Synchronous online education is expanding in higher education. However, there is insufficient to comprehensively identify key components based on the learners' experience and perception. Using qualitative analysis on content of group interview and multidimensional scale analysis, the experience and perception of learners were identified. For the effective operation, interaction should be considered important, and rapport between learners needs to be built. In addition to improving the system in which activity tools are integrated, instructors should play mainly facilitator role, and learners have to manage the environment for immersion. For the types of online education, learners were divided into the dimension of 'activity' and 'temporality'. Further, it is to develop optimized design strategies considering its characteristics.

• Journal of Digital Convergence
• /
• v.19 no.6
• /
• pp.39-46
• /
• 2021

This study aims to investigate the relationship among the learning flow, perceived effectiveness of online learning and learning burnout in college online classes. A total of 149 college students participated in the study and completed the survey including learning flow, learning burnout and demographic information. The results showed that participants with higher learning flow showed less learning burnout. In addition, the perceived effectiveness of online learning partially mediated the relationship between cognitive learning flow and learning burnout, but did not mediate the relationship between defined learning flow and learning burnout. Since learners with higher cognitive learning flow perceived online learning as more effective, it is necessary to find out how to build learners' cognitive learning flow to decrease learning burnout. The results imply that universities should provide students with administrative support and an appropriate online learning environment.