• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.101-106
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• 2019

본 연구에서는 액티브시니어들의 개인특성인 경력지향성와 창업교육 만족도가 창업의지와 창업준비행동에 미치는 영향을 살펴 보고, 또한 이들 간의 관계를 규명함으로써 시니어 창업정책 설계 및 자금지원, 창업교육의 바람직한 방향을 제시하고자 합니다. 액티브 시니어를 베이비부머세대 및 포스트 베이부머 세대 와 일부 에코세대를 포함한 활발한 활동과 건강한 삶을 지향하는 활동적인 고령자로 보고 40대 이상의 활동적인 시니어층를 액티브 시니어로 정의 하였다. 우리나라의 인구구조의 문제는 지금부터의 시작이며, 노인인구의 증가와 수명 연장등 고령화 따른 심각한 위기의 시작점에 40대 이상 액티브시니어에게 더욱 더 오랜 기간 일을 할 수밖에 없는 현실에 직면해 있다. 또한, 액티브 시니어들에게 안정적 일자리 창출 시장은 한계성에 봉착하고 있으며, 그 대안으로 발전 가능성 높은 아이템을 발굴하여 창직이나 창업을 통한 고용의 확대는 필연적 과제이다. 다양한 경력 기반의 액티브 시니어들에게는 무엇보다도 창업교육의 중요성이 더욱 더 절실하다. 특히, 액티브시니어들의 경력기반의 경력지향성과 창업교육 만족도가 창업의지와 창업준비행동에 미치는 영향관계에 따른 액티브 시니어의 개인별 맞춤형 창업교육의 중요성을 제안 하고자 한다. 이를 위해 대전, 충청권 및 세종시 지역의 325명의 액티브시니어를 대상으로 분석한 결과 경력 지향성, 창업교육 만족도는 창업의지와 창업준비행동에 유의한 것으로 예상하고. 상호관계 분석결과를 바탕으로 본 연구의 한계점과 및 향후 연구방향을 제시할 것이다.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.145-150
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• 2023

본 연구는 액티브시니어 여가활동 참여자의 자아존중감과 노년의 삶의 행복감에 미치는 영향을 알아보는데 그 목적이 있다. 액티브시니어들이 미래를 준비하는 여가활동의 중요성이 부각되어야 할 시점에서 미래지향적인 사고방식과 생활 의식을 보유하고 있으며 기존 고령자와 경제적 가치관등의 뚜렸한 차이를 보이고 있는 액티브시니어 여가활동 참여자의 자아존중감이 미치는 영향력을 분석하는 것은 100세 시대를 준비하는 액티브시니어의 보다 만족스러운 성공적인 노화와 행복한 삶을 극대화 시킬 수 있으리라 연구의 필요성을 제기하는 바이다.

• Journal of Internet Computing and Services
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• v.22 no.5
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• pp.35-45
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• 2021

The purpose of this study is to understand the characteristics and trends of active senior. As the baby boom generation become the age of the elderly, they are more active than senior. These seniors are called active seniors, a new consumer group. Many countries and companies are also interested in providing relevant policies and services, but there is lack of researches on active senior trends. This study collects the 8,740 posts related to active seniors on social media from January 1st, 2018 to June 31st, 2021, and conducted keyword frequency analysis, TF-IDF analysis and LDA topic modeling. Through LDA topic modeling, topics are classified into 10 categories: lifestyle, benefits, shopping, government business, government education, health, society and economy, care industry, silver housing, leisure. The results of this study can be utilized as fundamental data to help understand the academic and industrial aspects of active senior.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.279-288
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• 2018

Unlike the past, the elderly who are growing rapidly in Korea are called 'active seniors'. They prefer to live in urban silver towns despite high living cost and make their own new urban contents. The new urban contents that reflect the living characteristics of active seniors have an important impact on their choice of residential location. Therefore, the purpose of this study is to identify the location characteristics of urban silver towns, which are preferred as the main residence of active seniors, based on the urban living contents of active seniors. The location characteristics of urban silver towns considering the urban living contents of active seniors can be classified 1) public transportation, 2) nearby arterial roads, 3) culture shopping facilities, 4) medical facilities, 5) apartment complexes, and 6) natural environments. Especially, the accessibilities of medical facilities, apartment complexes, and culture shopping facilities were the main characteristics of urban silver towns. The results of this study are expected to be helpful not only the location of urban silver towns, which is the urban new content of active senior, but also for the policy on housing for the elderly.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.18-26
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• 2018

This study aimed to examine whether there was difference on visual fatigue between active seniors and young people, and to provide a guideline for appropriate computer use time for seniors. Blinking rate, maximal blinking interval, temperature of the ocular surface, visual fatigue questionnare were evaluated. The blinking rate, ocular surface temperature, visual fatigue showed significant change before and after the tasks. There was no difference between the two groups and thus, about 30-minute computer work appeared to be appropriate for seniors.

• Smart Media Journal
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• v.6 no.4
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• pp.79-87
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• 2017

Differ from elder generation, active senior possesses the active characteristics of young people. In this research, the active senior users' UX problem was analyzed by Sundar's 'Interface Assessment'. According to Interface Assessment, the user's subjective user experience in GUI interactive can be divided into five elements, which are 'Visible', 'Desired Outcome', 'Immediate Feedback', 'Intuitiveness', 'Perceived Ease of Use'. Based on these five elements, user's behavior and perception experience during interface using were analyzed to classify UX problems. Next, Correlation Analysis was conducted to find out the relationship between the elements of Interface Assessment and user's subjective experience using PSSUQ as comparing data, and SPSS 22 version as statistic software. The result of this research was presented below: First, active senior user's biggest UX problem can be classified with 'Desired Outcome' in App using. Second, the correlation between the two elements, 'Desired Outcome', 'Perceived Ease of Use', and the PSSUQ result was statistically significant, but the correlation between the other three elements, 'Visible', 'Immediate Feedback', 'Intuitiveness', and the PSSUQ result were not statistically significant. According to the result, active senior users do have different characteristics compared with elder generation. The UX problems classified with 'Desired Outcome' and 'Perceived ease of use' apparently affect user's subjective experience, while the problems classified with 'Visible', 'Immediate feedback', 'Intuitiveness' show no evidence in affecting user's subjective experience. This phenomenon could be explained by the cumulative effects of PC or smartphone use. Through the analysis of multiple UX elements in this paper, better App interface could be developed according to active senior's needs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.8
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• pp.140-146
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• 2020

The purpose of this study was to investigate the relationship among leisure supports, flow, and wellness of active senior leisure active participants. The subjects of the study were adults recruited from Seoul, Gyeonggi-do, and Jenla-do. For data processing, frequency, reliability, confirmatory factor, correlation, and structure equaling modeling analyses were conducted. The results were as follows. First, leisure supports of active seniors had an influence on leisure flow (p<.01). Second, leisure supports of active seniors had an influence on wellness (p<.01). Third, leisure flow of active seniors had an influence on wellness (p<.01). At this point in time as an aging society, active seniors are participating in leisure activities in a continuous pursuit of a healthy and happy old age by identifying the relationship between leisure support, leisure flow and wellness. This study suggests that our society should make an effort to participate in leisure and wellness activities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.353-360
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• 2019

This study verified the relationships between trust of simulation golf lesson programs, golf passion, and psychological happiness of active seniors. The subjects of study were adults from Seoul, Gyeonggi-do. For data processing, this study conducted frequency, reliability, confirmatory factor, correlation, and structure equation modeling. The results were as follows: First, trust of simulation golf lesson programs had no influence on golf passion (p>.05). Second, trust of simulation golf lesson program had no influence on psychological happiness (p>.05). Third, golf passion (harmonious passion) had a positive influence on psychological happiness (p<.05). However, golf passion (obsessive passion) had no influence on psychological happiness (p>.05).

• Journal of Digital Convergence
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• v.20 no.5
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• pp.31-37
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• 2022

This study checks how the beauty service selection attributes of active seniors affect service satisfaction and whether there is a moderating effect of store familiarity between the beauty service selection attributes and service satisfaction and presents related implications. The survey for the study was conducted directly from October 10 to October 15, 2021, and a total of 188 copies were used for empirical analysis. As a result of the analysis, the beauty service selection attributes of active seniors were divided into four factors: expertise, image, service, and facility, and all of these factors were found to affect satisfaction. In addition, it was confirmed that familiarity had a moderating effect in the relationship between beauty service selection attributes and satisfaction. Therefore, it is considered important to properly manage the services, facilities, and images of beauty services while maintaining high familiarity with active seniors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.15-31
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• 2022

This study was conducted to suggest a start-up policy that includes start-up education and support for active seniors with various careers who try to change their careers before and after retirement. From this point of view, this study divided the factors affecting the entrepreneurial will of active seniors into entrepreneurship organizational and functional competency and identified the effect of these competencies on entrepreneurial efficacy and entrepreneurial intention. In the proposed model, start-up competency is divided into organizational competency (leadership, creativity problem-solving, communication, decision-making) and functional competency (management strategy, marketing, business plan). And this study examined the mediating role of entrepreneurial efficacy in the relationship between entrepreneurial competency factors and entrepreneurial intention. Meanwhile, PLS-POS analysis was performed to uncover the heterogeneity and pattern in the proposed structural model. The survey was conducted with the help of an online survey company from November 27 to December 15, 2020 for the active senior age group from 40 to under 65 years old. Data were collected from a total of 433 panelists and analyzed using SPSS 22.0 and SmartPLS 3.3.7 programs. The findings are as follows. First, the finding shows that the entrepreneurial organizational and functional competencies of active seniors had significant positive(+) effects on entrepreneurial efficacy. Second, the result shows that entrepreneurial organizational and functional competencies of active seniors had significant positive(+) effects on entrepreneurial intention. Third, the findings show that entrepreneurship efficacy had a significantly positive(+) effect on entrepreneurial intention. The findings of PLS-POS show that entrepreneurship education needs to be carried out by identifying the needs that require entrepreneurial organizational and functional competency when training for entrepreneurship competency. In summary, the findings of the current study are to determine what the competency factors are for the government (local government) to increase the policy direction necessary for establishing and implementing entrepreneurship education and training programs to develop policies to enhance the economic activity participation rate of active seniors.