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http://dx.doi.org/10.14400/JDC.2022.20.5.031

The Effect of the beauty service selection attribute of active seniors on satisfaction. -Focusing on the effect of controlling store familiarity-  

Choi, Yun-Kyoung (Division of Beauty Service, Gwangju University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 31-37 More about this Journal
Abstract
This study checks how the beauty service selection attributes of active seniors affect service satisfaction and whether there is a moderating effect of store familiarity between the beauty service selection attributes and service satisfaction and presents related implications. The survey for the study was conducted directly from October 10 to October 15, 2021, and a total of 188 copies were used for empirical analysis. As a result of the analysis, the beauty service selection attributes of active seniors were divided into four factors: expertise, image, service, and facility, and all of these factors were found to affect satisfaction. In addition, it was confirmed that familiarity had a moderating effect in the relationship between beauty service selection attributes and satisfaction. Therefore, it is considered important to properly manage the services, facilities, and images of beauty services while maintaining high familiarity with active seniors.
Keywords
Active Senior; Beauty Service; Selection Attribute; Satisfaction; Familiarity;
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