• Title/Summary/Keyword: 세대 간 소통

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Determinants the Effect of Exposure Type of Short-form Branded Content on Consumer Response : Focusing on the Mediating Effect of Perceived Sense of Belonging (숏폼 브랜디드 콘텐츠 노출 유형이 소비자 반응에 미치는 영향: 인지된 소속감의 매개 효과를 중심으로)

  • Kim, Qurie;Choi, Jeonghye;Park, Kyung Min
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.642-657
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    • 2022
  • The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

A Study on the Relationship between Learners' Online Class Satisfaction and LMS Satisfaction (학습자의 원격수업 만족도와 LMS만족도와의 관계연구)

  • Han, Jinhee
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.25-31
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    • 2022
  • This study aims to investigate the degree of influence of LMS on online classes conducted after COVID-19 at C University in Gyeongsangnam-do, and to examine the relationship between overall class satisfaction and LMS satisfaction variables. C University started the project to construct 'Next-generation Smart LMS' and operated it from the first semester of 2021. As a result of conducting a survey about overall class satisfaction and LMS satisfaction consisting of five variables with 140 learners who have experienced online classes at C University. The learners showed high satisfaction not only in overall classes but also LMS. As a result of regression analysis of LMS satisfaction and overall class satisfaction, it was found that the functional convenience of LMS and interaction with instructors had a significant effect on overall class satisfaction. This study has limitations in that it was conducted only at one college and a limited number of variables were measured.

Production and perception of Korean word-initial stops from a sound change perspective (음 변화 관점에서 바라본 한국어 어두 폐쇄음의 발화 및 지각)

  • Kim, Jin-Woo
    • Phonetics and Speech Sciences
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    • v.13 no.3
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    • pp.39-51
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    • 2021
  • Based on spontaneous speech data collected in 2020, this study examined the production and perception of Korean lenis, aspirated, and fortis stops. Unlike the controlled experiments of previous studies, lenis and aspirated stops of males in their 30s were not distinguished by voice onset time (VOT) in spontaneous speech. Perceptual experiments were conducted on young females, the leaders of language change. F0 was found to serve as the primary cue for the perception of lenis stops, and then VOT distinguished the aspirated and fortis stops. The fact that the sounds were always perceived as lenis stops when F0 was low, irrespective of whether VOT was short or long, showed that F0 plays an absolute role in the perception of lenis stops. However, in some cases the aspirated and lenis stops were distinguished only by VOT, which does not happen in production. In terms of sound change, disagreement between production and perception systems occurs when sound change is in progress. In particular, when production change precedes perception change, it indicates that the sound change is in its latter stages. Young females still maintain the previous system in perception because the distinction of lenis and aspirated stops by VOT was valid in their parents' generation. In other words, VOT is still used for perception to communicate with other groups.

A Study on Perceptions of Users for Establishing Mid-to Long Term Development Plan for Public Libraries in Dobong-gu (도봉구 공공도서관 중장기 발전계획 수립을 위한 지역주민 인식 연구)

  • Su-Young Lee;Ji-Ann Yang;Jae-Woo Nam;Min Sun Song
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.4
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    • pp.183-205
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    • 2023
  • This study was conducted to identify the operation status of Dobong-gu public libraries in order to establish a mid- to long-term development plan for Dobong-gu libraries, and to analyze local residents' perceptions of libraries by factors through user surveys to suggest specific development plans for Dobong-gu libraries. Overall, the satisfaction level of Dobong-gu residents with library services was found to be high, and all libraries were analyzed to be providing high-quality services. From this, the following operational strategies for the mid- to long-term development plan of Dobong-gu public libraries can be derived. First, libraries need to continue to collect and provide books that meet the quantitative and qualitative levels to satisfy the needs of the community and users. Electronic and online materials, including e-books and audiobooks, as well as subject-specific materials should be expanded to provide relevant programs. Second, although Dobong-gu is an aging city, a wide range of age live there, so there is a need to promote communication and understanding between generations and promote integration of the community through a generational empathy program. Third, it is necessary to remodel and improve the space of aging libraries by organizing library facilities and environments into open spaces and creating makerspaces and multicultural spaces for direct experience and practice, reflecting the latest trends in library space organization.

The Effects of Webtoon User's Perceived Usability and Interactivity on Service Satisfaction and Willingness to Pay (웹툰 서비스의 사용편리성과 상호작용적 행위가 서비스 만족과 지불의사에 미치는 영향)

  • Chae, Jung-Hwa;Han, Chang-Wan;Lee, Yeong-Ju
    • Cartoon and Animation Studies
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    • s.38
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    • pp.259-286
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    • 2015
  • This study investigates the effect of the motivation to use webtoon and the convenience of use(the character of the webtoon service) on the interactivity, and then examines how the interactivity affect the webtoon user's satisfaction and willingness to pay. Using factor analysis, this study found two motivations to use webtoon including 'information acquisition', 'entertainment and easiness of access'. These motivations have an influence on the interaction of the content and Webtoon's user and of Webtoon's users. The motivation of the entertainment and easiness of access is more influential to user's interactivity. The convenience of use is divided two types that are the convenience of the searching information and service. The convenience of webtoon service has positive influence of two types of interaction. The last results find that webtoon user's satisfaction is influenced by gender, the convenience of the searching information and using service. The satisfaction of the female user is higher than man. The more convenience of use is, the more satisfaction of users will be. Willingness to pay is influenced by age, the convenience of webtoon service, and the user's interactivity. The older users are, the more convenience of webtoon service is, and the more the user's interactivity, the higher willing to pay will get. The implications of the findings are discussed in terms of the way to change the profit structure of webtoon service and suggest to increase the interactivity in webtoon service.

Real-Time Traffic Information and Road Sign Recognitions of Circumstance on Expressway for Vehicles in C-ITS Environments (C-ITS 환경에서 차량의 고속도로 주행 시 주변 환경 인지를 위한 실시간 교통정보 및 안내 표지판 인식)

  • Im, Changjae;Kim, Daewon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.54 no.1
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    • pp.55-69
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    • 2017
  • Recently, the IoT (Internet of Things) environment is being developed rapidly through network which is linked to intellectual objects. Through the IoT, it is possible for human to intercommunicate with objects and objects to objects. Also, the IoT provides artificial intelligent service mixed with knowledge of situational awareness. One of the industries based on the IoT is a car industry. Nowadays, a self-driving vehicle which is not only fuel-efficient, smooth for traffic, but also puts top priority on eventual safety for humans became the most important conversation topic. Since several years ago, a research on the recognition of the surrounding environment for self-driving vehicles using sensors, lidar, camera, and radar techniques has been progressed actively. Currently, based on the WAVE (Wireless Access in Vehicular Environment), the research is being boosted by forming networking between vehicles, vehicle and infrastructures. In this paper, a research on the recognition of a traffic signs on highway was processed as a part of the awareness of the surrounding environment for self-driving vehicles. Through the traffic signs which have features of fixed standard and installation location, we provided a learning theory and a corresponding results of experiment about the way that a vehicle is aware of traffic signs and additional informations on it.

The Application of Science Education Lecture for Pre-Service Teacher Using Teaching-Learning Method Based on Flipped Learning (플립러닝 교수-학습 방법을 활용한 예비교사의 과학교육론 수업 적용)

  • Jeon, Young-ju;Yoon, Ma-byong
    • Journal of The Korean Association For Science Education
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    • v.36 no.3
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    • pp.499-507
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    • 2016
  • A flipped learning class was held in an attempt to overcome the limits of lecture-type classes in pre-service science teacher training and to provide a student-oriented education suitable for digital native generation. The principles of teaching-learning in flipped learning were applied to the general ADDIE model to design the class; learning materials were developed accordingly. The developed flipped learning materials and class design were verified for their validity using an expert panel's Delphi method and validity test, in which the validity was verified with 0.75 CVR. The developed flipped learning materials were applied to the theory of science education and the instructional effectiveness was analyzed. The results suggest that the students' motivation to study, interest, and confidence in learning increased; however, their satisfaction in class decreased by 30% as compared to the lecture-type class and their self-confidence in the improvement of their academic achievement was not sufficient. In order for a flipped learning class to be successful, the class should be small in size, which would ensure appropriate teacher-student communication and individualized learning; also, the students' burden of learning should be reduced and accessibility to video materials for pre-class learning should be reinforced.

A Study on "On-tact" Christian Education in the Post-Corona Era (포스트 코로나 시대의 "온택트(ontack)" 기독교교육에 관한 연구)

  • Yang, Kum Hee
    • Journal of Christian Education in Korea
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    • v.68
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    • pp.41-76
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    • 2021
  • This paper begins with the question of whether "on-tact" Christian education, which has become the most new-normal phenomenon since Corona 19, will remain as a decisive form of Christian education even in the post-Corona era. In order to answer that question, this study explored whether on-tact Christian education has its own domain of experience and educational elements that cannot be replaced by face-to-face education, specifically focusing on "types of on-tact Christian Education", "discussion of digital church" and "digital epistemology". Through research on "types of onn-tact Christian education," it confirmed that, when viewed on the basis of 'participation' or 'communication', on-tact Christian education has an independent field of experience and educational elements. Through contemplation on "digital ecclesiology", it found that on-tact education is the decisive channel for Christian education to reach digital generation. It also found a new metaphor from the "network" concept for the public church and the Kingdom of God. This paper also found that we experience the perception of the body that is expanded through the combination between the body and technology in the digital world, and that this is a unique epistemology that occurs only in the digital world. Based on the above points, it affirmed that on-tact Christian education is not simply a means of supplementing face-to-face education in the era of COVID-19, but is a Christian education that has an independent field of experience and educational power that face-to-face education cannot replace. Thus it foresees that on-tact Christian education will continue to expand as a center and form of Christian education even in the post-corona era.

The 50th Anniversary of the UNESCO World Heritage Convention: present status and challenges (유네스코 세계유산 협약 50주년, 현재 및 과제)

  • LEE Hyunkyung ;YOO Heejun ;NAM Sumi
    • Korean Journal of Heritage: History & Science
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    • v.56 no.2
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    • pp.264-279
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    • 2023
  • The 50th anniversary of the UNESCO World Heritage Convention was in 2022. In order to reflect on the present and future of the meaning of World Heritage, this paper examines the development and changes of the UNESCO World Heritage system. After promulgating the convention in 1972, the UNESCO World Heritage system prioritized the protection of heritage sites in the world that were at risk due to armed conflicts and natural disasters to bequeath heritage to the next generation. In addition, the UNESCO World Heritage's emphasis on Outstanding Universal Value represents the particular culture of human beings formed during a certain period of time, and acts as a significant source of soft power in public diplomacy. The UNESCO World Heritage might be perceived as a shared heritage that has not only become a channel to understand various national values, but also an effective medium to convey one of UNESCO's main principles, that is, peacebuilding. However, the UNESCO World Heritage is now at the center of conflicts of heritage interpretation between many stakeholders related to invisible wars, such as cultural wars, memory wars, and history wars as the social, political, and cultural contexts concerning World Heritage have dramatically shifted with the passing of time. Paying attention to such changing contexts, this paper seeks to understand the main developments in UNESCO World Heritage's discourse concerning changes to the World Heritage Operation Guidelines and heritage experts' meetings by dividing its 50-year history into five phases. Next, this paper analyzes the main shifts in keywords related to UNESCO World Heritage through UNESDOC, which is a platform on which all UNESCO publications are available. Finally, this paper discusses three main changes of UNESCO World Heritage: 1) changes in focus in World Heritage inscriptions, 2) changes in perception of World Heritage protection, and 3) changes of view on the role of the stakeholders in World Heritage. It suggests new emerging issues regarding heritage interpretation and ethics, climate change, and human rights.

Development and Evaluation of Home Economics Teaching·Learning process plan for the practice of Caring and Sharing - Focusing on 'Happy Family Life and Culture Led by Family' Unit of High School Technology and Home Economics - (배려와 나눔 실천을 위한 가정과 교수·학습 과정안 개발과 평가 - 고등학교 기술·가정 '가족이 여는 행복한 가정생활 문화' 단원을 중심으로 -)

  • Baek, MinKyung;Cho, JaeSoon
    • Journal of Korean Home Economics Education Association
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    • v.27 no.4
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    • pp.19-35
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    • 2015
  • The purpose of this study was to develop and evaluate a teaching learning process plan for the practice of caring and sharing to improve character of highschool students through Home Economics subject. The teaching learning process plan consisting of 13-session lessons has been developed and implemented according to the ADDIE model for the unit of 'Happy Family Life and Culture led by Family'. The unit was divided into two themes: Theme I caring through sharing and Theme II caring through practice. Six practice elements of caring and sharing such as communication, gratitude, courage, love, empathy, and environment drawn from Theme I are applied to Theme II. Various activities and teaching materials as well as questionnaire were developed. The plan was applied to 8 classes, 287 freshmen of S highschool in Jeonju-si from March to May, 2014. Three factors were drawn from 35 character-related items: self-perception, perception of caring and sharing, and practice of caring and sharing. These factors were related to respondents' satisfaction with family relationships and school life. Two factors except self-perception improved through 13 lessons. Students evaluated that the whole caring and sharing practice lessons of Theme I and II gave them the chance to realize a actual practice in everyday life was important even with small efforts such as cooking for special family. Also students commented that the praising workbook was impressive. All 23 items of evaluation gained from over 3.5 to 4.2 on 5-point scale. It can be concluded that the teaching learning process plan for the practice of caring and sharing for the unit of 'Happy Family Life and Culture led by Family' would improve character of highschool students through the Home Economics subject.