• Title/Summary/Keyword: 서베이 연구

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Effects of Relationship Characteristics on the Adoption of Online Distribution Channels: The Case of Korean Manufacturing Companies (중간상과의 거래특성이 제조업체의 온라인 경로 활용에 미치는 영향)

  • 이민권;임영균
    • Journal of Distribution Research
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    • v.9 no.1
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    • pp.67-92
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    • 2004
  • This study investigates the effects of relationship characteristics on the adoption of online distribution channels in Korea. A questionnaire survey of 81 domestic manufacturing companies revealed that relationship characteristics have no effects on the range of products sold through online channels. In terms of functional usage, manufactures' dependence and their perceptions of middlemen's opportunism were found to affect the extent of adoption of online channels. Overall, these two variables were significantly related to such functions as delivery, refunding, and A/S that have been traditionally considered efficient when implemented by the middlemen. None of the relationship characteristics was found significantly related to the adoption of online channels as a tool of information provision. The authors discuss the theoretical and practical implications of the findings.

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Exploring the Technology Fit of Digital Media on Product Shopping Task (디지털 매체 기술과 제품 구매 태스크의 적합성 탐색)

  • Han, Hyun-Soo;Joung, Seok-In
    • The Journal of Society for e-Business Studies
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    • v.16 no.4
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    • pp.283-299
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    • 2011
  • In this paper, we draw upon Task-Technology Fit theory to investigate the fit attributes which impacted on customer preference over three virtual shopping channels which included TV home shopping, Internet shopping, and broadband applications, i.e. IPTV. The fit attributes also reflected the product category contingency, which is classified based on the degree of quality assessing difficulty on the web, such as quasi-commodity, look and feel goods, and look and feel with variable quality goods. Using the collected survey data, we employed stepwise regression analysis to validate the fit attributes in the context of performing virtual shopping task via those three distinctive media technologies. Furthermore, through ANOVA test with Duncan statistics, we reported comparative intensity of the valid fit attributes across the product categories and distinct media technologies. The results validated four critical fit attributes and significant distinctions among product categories and three virtual shopping channels. The findings provide practical insights in distribution channel design exploiting digital convergence technologies.

Causal relationship between exercise commitment and exercise continuation intention according to the use of mobile home training : Changes in fitness after Covid-19 (계획행동이론을 적용한 대학생의 생활체육 참여의식 연구 : COVID 19 팬데믹 이후를 중심으로)

  • Kim, Joo-Won;Kim, Woo-Sik
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.4
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    • pp.963-973
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    • 2021
  • Based on the TPB(Theory of Planned Behavior), this study explores the physical education perceived by college students by applying the causal relationship (SEM) to life sports, participation intention, and participation behavior perceived by college students in the Covid-19 environment, and to provide basic data for predicting life sports events. For this, a total of 267 people were analyzed using the mobile program "Survey Monkey" according to the sample plan from December 1, 2020 to May 1, 2020. As a result of the study, it was found that the planned behavior theory had a statistically significant positive(+) correlation with the intention to participate in physical education. The planned behavior theory showed that there was a statistically significant positive(+) correlation with the life sports participation behavior. Lastly, the intention to participate in physical sports was found to have a statistically significant positive(+) correlation with participation in physical sports.

Topic and Survey Methodological Trends in 'The Journal of Information Systems' ('정보시스템연구'의 연구주제와 서베이 방법론 동향분석)

  • Ryoo, Sung-Yul;Park, Sang-Cheol
    • The Journal of Information Systems
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    • v.27 no.4
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    • pp.1-33
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    • 2018
  • Purpose The purpose of this study is to review topic and survey methodological trends in 'The Journal of Information Systems' in order to present the practical guidelines for the future IS research. By attempting to conduct a meta-analysis on both topic and survey methodological trends, this study could provide researchers wishing to pursue this line of work further with what can be done to improve IS disciplines. Design/methodology/approach In this study, we have reviewed 185 papers that were published in 'The Journal of Information Systems' from 2010 to 2018 and classified them based on topics studied and survey methodologies used. The classification guidelines, which was developed by Palvia et al.(2015), has been used to capture the topic trends. We have also employed Struab et al.(2004)s' guidelines for securing rigor of validation issues. By using two guidelines, this study could also present topic and rigor trends in 'The Journal of Information Systems' and compare them to those trends in International Journals. Findings Our findings have identified dominant research topics in 'The Journal of Information Systems'; 1) social media and social computing, 2) IS usage and adoption, 3) mobile computing, 4) electronic commerce/business, 5) security and privacy, 6) supply chain management, 7) innovation, 8) knowledge management, and 9) IS management and planning. This study also could offer researchers who pursue this line of work further practical guidelines on mandatory (convergent and discriminant validity, reliability, and statistical conclusion validity), highly recommended (common method bias testing), and optional validations (measurement invariance testing for subgroup analysis, bootstrapping methods for testing mediating effects).

The Study on the Factors of the Job Satisfaction among Workers of Independent Living Support Centers for the Disabled (장애인자립생활센터 종사자의 직무만족도에 영향을 미치는 요인)

  • Kim, Ja-Young;Choi, Yun-Young
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.336-349
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    • 2021
  • The purpose of the research is to analyze the factors affecting the job satisfaction of workers of Independent Living support centers for the disabled focusing on demographic factors, organizational factor, job factor, and psycho-emotional factors. A survey was conducted on 236 workers at 108 centers, and a logistic regression was conducted to analyze to factors affecting the job satisfaction of the center workers. health status, job suitability and self-efficacy are found to have a significant effect on job satisfaction among workers of centers. Based on these findings, specific measures and suggestions are proposed to improve job satisfaction among workers of Independent Living support centers for the disabled.

An Analysis of Determinants Affecting Satisfaction of Usage of Live Commerce from the Perspective of User, Information Source and Platform (이용자, 정보원천 및 플랫폼 차원에서의 라이브 커머스 이용 만족도 영향 요인 고찰)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.576-589
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    • 2021
  • Live commerce as a new form of service that combines live streaming service with e-commerce is gaining a growing attention from many people with diffusion of a new trend of untact economy. In this context, this research examines what leads to user satisfaction of live commerce. In especial, this research conceptualized several determinants that might affect user satisfaction of live commerce from three dimensions of users, information sources and platforms. It also tested whether those factors had influences on user satisfaction of live commerce empirically. The sample in this study was responses of 218 people in their 20s and 30s who had experienced using live commerce. They were analyzed using a hierarchical regression analysis. The findings revealed that depression and innovativeness from the dimension of users, attractiveness of show host from that of information sources, and physical affordance and perceived interaction among users from that of platforms had significant influences on user satisfaction of live commerce.

A Study on Values and College Adjustment: the Case of C University (대학생들의 가치관과 대학생활 적응에 관한 연구: C 대학 사례를 중심으로)

  • Shin, Heeju;Shin, Hyunki
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.221-235
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    • 2021
  • The purpose of this research is to examine the factors correlated with adjustment to collage life of students such as their academic achievement and college life satisfaction. This research focuses on the relationship between values and college life satisfaction based on perspectives that individual values have close affinity with life satisfaction. For analyses, we used 5-years of information of college admission and GPAs of all students, and survey data of 671 students of C university. The results are as follows; 1) academic achievement is the highest among those with comprehensive school report admission-within the enrollment quota, 2) college life satisfaction is pertaining to specific values such as belief in justice, cooperation, and trust, 3) college life satisfaction is related with the satisfaction of overall educational environment. The results emphasize the importance of education of public values to enhance adjustment to college life of students.

The Influence on the Information Security Stressor on Information Security Compliance Intention : Focusing on the Moderation of Authentic Leadership (정보보안 스트레서가 정보보안 준수 의도에 미치는 영향: 진성 리더십의 조절 효과 중심)

  • Hwang, In-Ho
    • The Journal of the Korea institute of electronic communication sciences
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    • v.16 no.6
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    • pp.1101-1112
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    • 2021
  • Organizations continue to increase investment in information security(IS) policies and technologies to prevent external intrusion and internal exposure to information assets. However, as the organization's regulations and behavioral requirements for strict IS policy increase, employees may induce negative behaviors through IS-related stress. The purpose of this study is to suggest the effects of challenge and hindrance stressors on IS compliance intentions and to confirm how authentic leadership moderates the positive and negative effects of stressors. We reflected employees of the organization who are applying IS policy to their work as a study target and applied a survey to obtain a sample for research hypothesis verification. As a result of analysis through structural equation modeling, challenge and hindrance stressors affected IS compliance intentions, and authentic leadership moderated the effects of stressors on compliance intention. Our research helps to establish insiders support strategies to achieve internal IS goals, because the results suggested stressor conditions and leaders' behavioral directions that influence employees IS compliance behavior.

Development of Demand Prediction Model for Video Contents Using Digital Big Data (디지털 빅데이터를 이용한 영상컨텐츠 수요예측모형 개발)

  • Song, Min-Gu
    • Journal of Industrial Convergence
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    • v.20 no.4
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    • pp.31-37
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    • 2022
  • Research on what factors affect the success of the movie market is very important for reducing risks in related industries and developing the movie industry. In this study, in order to find out the degree of correlation of independent variables that affect movie performance, a survey was conducted on film experts using the AHP method and the importance of each measurement factor was evaluated. In addition, we hypothesized that factors derived from big data related to search portals and SNS will affect the success of movies due to the increase in the spread and use of smart phones. And a prediction model that reflects both the expert survey information and big data mentioned above was proposed. In order to check the accuracy of the prediction of the proposed model, it was confirmed that it was improved (10.5%) compared to the existing model as a result of verification with real data.Therefore, it is judged that the proposed model will be helpful in decision-making of film production companies and distributors.

A Multi-layered Analysis Study on the Effectiveness Evaluation of the Social Welfare Errand Center (사회복지심부름센터 효과성 평가에 대한 다층분석 연구)

  • Song, Woon-Yoon;Do, You-Hee
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.662-675
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    • 2021
  • In order to evaluate the effectiveness of the Jeollabuk-do social welfare errand center, this study focused on identifying the effects of users' personal characteristics and workers' job environment characteristics on user satisfaction. The data analyzed are survey data collected from users and workers at 11 social welfare errand centers in each city and county in Jeollabuk-do. In the detailed analysis, the first-level independent variable for the users' personal characteristics, the second-level independent variable for the worker's job environment characteristics, and the user satisfaction were set as the dependent variables, and then a hierarchical linear model analysis model was applied. As a result of the analysis, it was confirmed that households with disabilities, sense of job value, job stress, role overload, and salary satisfaction had a significant effect on the service satisfaction of users. The results of this analysis show that the characteristics of the job environment of the workers have a major effect on the satisfaction of service users. This suggests that there is a strong need for improvement in the fields.