• Title/Summary/Keyword: 사회적 기업

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Study on Inclusive Business of Social Enterprise: Focusing on the Cases of Public-Private Partnership (사회적 기업의 포용적 비즈니스 연구: 민-관 협력기반 사례를 중심으로)

  • Han, Joon Hye
    • Korean small business review
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    • v.43 no.1
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    • pp.107-129
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    • 2021
  • Inclusive business is a social business that is promoted with the aim of supporting the economic independence and quality of life of poor people in developing countries. Inclusive business is emerging as a new development cooperation method that can lead to development effects such as income generation and economic independence by engaging the poor, traditionally recognized as 'the target of aid' in terms of development cooperation, in market-based economic activities. This study considered how this inclusive business overcomes various barriers in the market for the poor in developing countries and generates social values and economic returns. To this end, based on previous studies, an analytical framework was established to analyze inclusive business models and business types. And based on the multiple case study method, 17 cases of inclusive business of social enterprises were selected to analyze the characteristics of their business models and the types of business. Through this study, characteristics of value proposition mechanisms, value creation mechanisms, and value securing mechanisms of inclusive business based on public-private cooperation were derived. Also, how these inclusive businesses create social and economic values for the poor were analyzed. The findings present theoretical and practical implications for an inclusive business model.

Consumer Benefit and Intention to Participate in Creating Shared Value(CSV) Based on Consumer Perception (공유가치창출(Creating Shared Value)에 대한 소비자인식 및 수용과정에 따른 소비자혜택과 참여의도에 관한 연구)

  • Hwang, Hyesun
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.1-13
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    • 2018
  • Creating shared value (CSV) is a strategic approach connected to social value by moving away from a corporation's profit and competition oriented strategies. This study attempted to analyze consumers' perception and intention to participate in corporation's CSV practices. The results are as follows. First, consumers tend to have positive perception toward the practicability of CSV strategy. Second, a structural equation model was established and verified to analyze the relationship among the perceived practicability of CSV, perceived benefits for corporations and consumers and consumers' intention to participate in CSV strategy. Specifically, the result showed that consumers' perception on the practicability of CSV has positive effect on the perceived benefit for corporations. Also, consumers' perception on the benefits they may receive through CSV was positively affected by the perception on the benefits for corporations. The result indicated that consumers' perceptions on benefits of CSV have positive influence on consumers' intention to participate in CSV strategy.

A Study on the Strategic Orientation and the Performance of IT Startups : The Moderating Effect of Corporate Social Responsibility Orientation (IT스타트업의 전략적 지향성과 성과에 관한 연구 : 기업의 사회적 책임 지향성 조절효과)

  • Shim, Yunsoo;Seo, Jounghae;Park, Eunmi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.1
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    • pp.127-138
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    • 2021
  • The aim of this study is to investigate the effects of each of the three sub-dimensional strategic orientations of technology orientation, customer orientation, and competitor orientation, on performance, targeting IT startups based on technology. and to analyze moderating effect of corporate social responsibility, which is more important to modern society. For the analysis, , The IT startups completed empirical research through path analysis after evaluating the suitability of measurement models and structural models using PLS-SEM for 94 companies less than 7 years that have moved in startup support institutions. As a result of the study, the three sub-dimensions of strategic orientation, technology orientation, customer orientation, and competitor orientation, all had a positive (+) effect on startups' performance. and the Corporate social responsibility orientation was verified as moderating the startup's strategic orientation and startups' performance. The results of this study imply the importance of corporate social responsibility orientation in the strategy setting of start-ups, as well as the direction of strategy-setting for technology-based startups for competitive advantage and long-term survival.

A Comparative Case Study on the CSR Strategies of Toyota and Hyundai Motors in China (중국에서의 도요타와 현대자동차의 CSR전약에 관한 비교 사례분석)

  • Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.151-176
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    • 2011
  • Recently, the importance and requirement for Corporate Social Responsibility(CSR) is continuously growing in both korea and foreign countries. This paper tried to analyze on the theoretical trend of CSR and to draw out managemental implications for Korean firms' global CSR strategy by means of comparative case study for the CSR activities of Toyota and Hyundai Motor in China. The results and implications of this study are as follows. First, this study showed that these companies had carried out a systemic legal and ethical responsibility. Second, according to the model of Porter & Kramer and Ibuki Eiko, these companies had recognized the importance of CSR and had recently begun to implement their strategic CSR Third, Toyotas' CSR activities in China are more closely related to auto industry and more strategic in compare with Hyundai Motors' CSR activities in China. Fourth, therefore, the more strategic and long-term planned effective CSR activities of Korean firms in China will be needed in the future.

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The Impact of C.E.O's social responsibility and labor relations attitude on job performance (경영자의 사회적책임과 노사관계태도가 직무수행에 미치는 영향)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.143-149
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    • 2017
  • The company strives constantly to prepare for the current crisis and uncertainty of the future and to strengthen its competitiveness. At times, it strives to strengthen its competitiveness through continuous innovation, as well as securing technological innovation and talented personnel. However, even if the company makes such a hard effort, the sustainable growth of the enterprise will not be guaranteed unless smooth communication and efforts among the internal resources are supported. The social responsibility of management and the attitude of labor-management relations are important factors for the smooth coordination of labor-management relations. Therefore, this study empirically analyzed the relationship between manager 's social responsibility, labor relations attitude and job performance. The results of this study showed that the social responsibility of managers affects job satisfaction and job commitment. In addition, managers' attitudes toward labor relations have an effect on job satisfaction and job commitment. Also, job satisfaction has a positive effect on job commitment. The result of this study can be used as a practical application data for establishing new labor - management relations among the managers of the enterprise in the future.

춘투를 다시 본다: 조율된 기업별 교섭의 성과와 한계

  • Jeong, Lee-Hwan
    • Korean Journal of Labor Studies
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    • v.14 no.2
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    • pp.267-307
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    • 2008
  • 이 논문은 일본 임금교섭의 '높은 수준의 조율'과 '상당한 기업규모별 임금격차의 존재'라는 일견 서로 모순되는 두 현상을 종합적으로 이해하고자 하였다. 이를 위해 우선 일본에서의 기업규모별 임금격차의 상황을 보았다. 여기서 상당한 정도의 임금격차가 있다는 것을 재확인했다. 그렇지만 일본의 임금격차의 양상은 보다 복합적이어서 소정내 임금을 기준으로 할 때 초임에서는 기업규모별 임금격차가 거의 없었다. 또한 1970년대 이후 1990년대까지 기업규모별 임금격차가 거의 확대되지 않았으며, 한국과 비교할 때 기업규모별 임금격차는 작았다. 이렇게 된 한 가지 이유는 임금교섭인 춘투가 긴밀하게 조율됨으로써 초임이 통일되었고 기업간 평균임금의 격차를 일정 범위 내로 제한할 수 있었기 때문이다. 그리고 기업별 교섭이 긴밀하게 조율될 수 있었던 데에는 일단 '통일투쟁'을 주도한 노조의 전략이 중요한 요인이었다. 통일투쟁의 선두에 선 대기업 노조들은 기업 내에서의 임금극대화보다는 사회적 임금결정 기준을 형성하는 데에 노력했다. 이와 함께 노조에 맞서 강한 단결을 유지하고 긴밀한 협의체제를 만들어간 사용자의 대응 역시 결정적 요인이었다. 그럼에도 상당 폭으로 존재하는 임금격차 역시 임금교섭의 양상과 연관되어 있다. 기업별 교섭이 긴밀히 조율되긴 하나 조율에 한계가 있어서 임금격차를 어느 한도 이상 줄이지 못하는 것이다. 조율의 한계로는 첫째 노조 연대임금 정책의 부재, 둘째 기업별 교섭으로 인한 전국적 조율의 한계, 셋째 연공적 임금체계 하에서 기업횡단적 임금결정 기준이 부재한 것 등을 들 수 있다.

Analysis on the Factors Affecting the Education Satisfaction in Social Entrepreneur Academies (사회적 기업가 아카데미 교육만족도 영향요인 분석 -학습동기 조절효과를 중심으로-)

  • Kim, Yong Gu;Kim, Jun-Woo
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.53-62
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    • 2013
  • The purpose of this research is to find the factors affecting the academic education satisfaction of social entrepreneurs, and to analyse the moderate variable such as the study motivation among the factors. These factors includes the curriculum, the education management, the education facilities, the characteristics of instructors and the study motivation. To do this end, this study set up the research questionnaire from the study of Houle (1961) and Hyun and Kim (2010), and did the moderate regression analysis to test the hypothesis that the academic motivation can do as the moderate variable while affecting the education satisfaction. The study finds that the factors such as the curriculum, the education management, the education facilities and the characteristics of instructors show the statistically significant test results. Also the study motivation as a moderate variable shows significant result. Thus for educating the social entrepreneurs, the study motivation of them should be deeply considered.

소상공인의 SNS(Social Network Service)기반 사회적 자본(Social Capital)이 고객충성도에 미치는 영향에 대한 연구-5년 미만 창업기업을 중심으로

  • Kim, Hyeon-Ju;Song, Yong-Uk
    • 한국벤처창업학회:학술대회논문집
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    • 2016.04a
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    • pp.44-47
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    • 2016
  • 본 연구에서는 스마트폰의 보급과 인터넷의 발달로 빠르게 성장하고, 그 영향력이 확산되고 있는 SNS 기반 사회적 자본이 고객충성도에 미치는 영향을 파악하고자 하였다. SNS 커뮤니케이션의 활용은 SNS에서 영향력이 있는 사람이 다른 사람에게 영향을 끼칠 수 있다는 점과 그 영향력이 상상외로 넓고 빠르기 때문에 마케팅적 측면에서 중요시 되고 있는 것이다. 소상공인이 생계형 창업이 대부분이라 사업을 주도적으로 이끌어가는 주체이며, 스마트폰의 고급화와 인터넷의 발달로 빠르게 성장하고, 그 영향력이 확산되고 있는 SNS가 소통을 위한 채널및 마케팅을 위한 채널로 인정받고 있다. SNS에 대한 관심과 수요가 꾸준히 증가하고 있는 추세에 있으며 앞으로도 빠른 속도로 급성장 할 것으로 전망하고 있다. 소상공인의 활성화를 위한 연구들은 최근 많아지고 있는 추세이나, 본 연구에서는 5년 미만 창업기업을 중심으로 국내 소상공인을 대상으로 한 연구의 비중이 증대되고 있는 사회적 자본(Social Capital)에 대한 연구를 소상공인 대상으로 SNS기반 사회적 자본에 대해 살펴봄으로써 창업을 준비 중인 소상공인의 경쟁력 확보를 위해 고객충성도에 영향을 미치는 요인에 대한 시사점을 도출하고자 한다.

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The Effects of Convergence Design Thinking on Preliminary Health Administrators' Social Problem Solving Competency: Intrapreneurship Integrated Curriculum (융복합 디자인씽킹 교육이 예비보건행정가의 사회적 문제해결능력에 미치는 영향: 사내기업가정신 통합교과 교육방안)

  • Yoo, Jin-Yeong
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.271-283
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    • 2017
  • The purpose of the study is to verify the effectiveness the preliminary Health Administrators' Social Problem Solving Competency(SPSC) through the application of the learner-centered program Convergence Design Thinking(CDT) conducted by undergraduate school of Intrapreneurship the integrated curriculum, and evaluation of SPSC improvement effect. A pre-post-questionnaire survey was carried out that started March to June 2016 among the forty-five second-year college students from the Health Administration Department who participated in the CDT during the 15 weeks training. The main results are as follows. CDT were positive influenced on the improvement of Negative problem orientation, Impulsive careless style(ICS) and Avoidance coping style of the preliminary Health Administrators' SPSC. Especially, female college student or the absence of working experience, it was effective on the improvement of ICS of the participants. This CDT program identified having positive effects on their participation, SPSC. To further improve SPSC, The development of integrated curriculum and application of creative teaching method like this CDT is highly recommended.

The Effect of Innovation Intermediaries on Firm's Absorptive Capacity : Focusing on Moderating Effect of Innovation Environmental Factors (혁신중개인이 기업의 흡수역량에 미치는 영향 : 혁신환경요인의 조절효과를 중심으로)

  • Lee, Sunje;Chung, Sunyang
    • Journal of Korea Technology Innovation Society
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    • v.21 no.1
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    • pp.354-384
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    • 2018
  • This paper aims at analyzing the effect of the relationship between innovation intermediaries and firms on firms' absorptive capacity from the perspectives of social capital. And it also analyzes how firms' innovation environment influences on their absorptive capacity in this process. For this purpose, we carry out an empirical analysis on 200 firms in the Daedeok Innopolis, which is the representative innovation cluster in Korea. According to this study, firm's absorptive capacity is positively affected by the reliability and frequency of firms' communication with innovation intermediaries. However, the geographic proximity does not have significant influence. Also, the innovation environmental factors play a positive moderating role in the absorptive capacity of firms, and the social factors have a distinct significant influence on it directly. Based on these findings, this paper would make a contribution to recognize the importance of innovation intermediaries in innovation process and their role as preceding factors to firms' absorptive capacity, as well as innovative environment in the innovation process.