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A Study on the Strategic Orientation and the Performance of IT Startups : The Moderating Effect of Corporate Social Responsibility Orientation  

Shim, Yunsoo (Kyungpook National University)
Seo, Jounghae (Kyungpook National University)
Park, Eunmi (Kyungpook National University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.16, no.1, 2021 , pp. 127-138 More about this Journal
Abstract
The aim of this study is to investigate the effects of each of the three sub-dimensional strategic orientations of technology orientation, customer orientation, and competitor orientation, on performance, targeting IT startups based on technology. and to analyze moderating effect of corporate social responsibility, which is more important to modern society. For the analysis, , The IT startups completed empirical research through path analysis after evaluating the suitability of measurement models and structural models using PLS-SEM for 94 companies less than 7 years that have moved in startup support institutions. As a result of the study, the three sub-dimensions of strategic orientation, technology orientation, customer orientation, and competitor orientation, all had a positive (+) effect on startups' performance. and the Corporate social responsibility orientation was verified as moderating the startup's strategic orientation and startups' performance. The results of this study imply the importance of corporate social responsibility orientation in the strategy setting of start-ups, as well as the direction of strategy-setting for technology-based startups for competitive advantage and long-term survival.
Keywords
Strategic Orientation; Technological Orientation; Customer Orientation; Competitor Orientation; Corporate Social Responsibility Orientation; Startup Performance;
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