DOI QR코드

DOI QR Code

Study on Inclusive Business of Social Enterprise: Focusing on the Cases of Public-Private Partnership

사회적 기업의 포용적 비즈니스 연구: 민-관 협력기반 사례를 중심으로

  • Han, Joon Hye (Sookmyung Institute of Global Governance, Sookmyung Women's University)
  • 한준혜 (숙명여자대학교 글로벌거버넌스연구소)
  • Received : 2021.02.09
  • Accepted : 2021.03.03
  • Published : 2021.03.31

Abstract

Inclusive business is a social business that is promoted with the aim of supporting the economic independence and quality of life of poor people in developing countries. Inclusive business is emerging as a new development cooperation method that can lead to development effects such as income generation and economic independence by engaging the poor, traditionally recognized as 'the target of aid' in terms of development cooperation, in market-based economic activities. This study considered how this inclusive business overcomes various barriers in the market for the poor in developing countries and generates social values and economic returns. To this end, based on previous studies, an analytical framework was established to analyze inclusive business models and business types. And based on the multiple case study method, 17 cases of inclusive business of social enterprises were selected to analyze the characteristics of their business models and the types of business. Through this study, characteristics of value proposition mechanisms, value creation mechanisms, and value securing mechanisms of inclusive business based on public-private cooperation were derived. Also, how these inclusive businesses create social and economic values for the poor were analyzed. The findings present theoretical and practical implications for an inclusive business model.

포용적 비즈니스는 개발도상국의 빈곤층 사람들의 경제적 자립과 삶의 질 증진을 지원하기 위한 목적으로 추진되는 사회적 비즈니스이다. 포용적 비즈니스는 개발협력의 관점에서 전통적으로 '원조'의 대상으로 인식되어온 빈곤층의 사람들을 시장기반의 경제활동에 참여시킴으로써 소득창출과 경제적 자립 등의 개발효과를 이끌어 낼 수 있는 개발협력방식의 새로운 방안으로 부상하고 있다. 본 연구는 이러한 포용적 비즈니스가 어떠한 방식으로 개발도상국 빈곤층 시장의 다양한 장벽을 극복하고 사회적 가치와 경제적 수익을 동시에 창출하는지 고찰하였다. 이를 위해 선행연구를 토대로 포용적 비즈니스 모델과 유형을 분석하는 분석틀을 수립하였다. 그리고 다중사례연구방식에 기반하여 민-관 협력을 통해 수행되는 사회적 기업의 포용적 비즈니스 17개 사례를 선정하여 이들의 비즈니스 모델이 지닌 특성과 비즈니스 유형을 분석하였다. 본 연구를 통해 민-관협력에 기반한 포용적 비즈니스의 가치제안 메커니즘, 가치창출 메커니즘, 가치확보 메커니즘별 특성을 도출하였으며, 빈곤층을 대상으로 사회적·경제적 가치를 창출하는 방식을 유형으로 제시한다. 본 연구결과는 포용적 비즈니스 모델에 대한 이론적, 실무적 시사점을 제시한다.

Keywords

References

  1. 곽재성(2012), "국제개발과 민관협력, 이슈와 정책제언", 「국제개발협력」, 제1호, pp. 11-28.
  2. 국무조정실(2020), "국제개발협력(ODA), 코로나19 대응을 위한 국제적 공조에 적극 기여.", 국무조정실 보도자료, 배포날짜 2020년 7월 8일, 조회 날짜 2020년 9월 10일, www.korea.kr/news/pressReleaseView.do?newsId=156400026
  3. 국제개발협력위원회(2020), "2020년 국제개발협력 종합시행계획", 제34차 국제개발협력위원회 의결안건 34-1호.
  4. 노한균(2011), "ODA분야에서의 민관협력 발전방향 모색: 기업의 해외 사회공헌을 중심으로", 「대외경제정책연구원 연구보고서」, pp. 1-116.
  5. 라준영(2010), "사회적 기업의 비즈니스 모델 연구", 「기업가정신과 벤처연구」, 제13권, 제4호, pp. 129-161.
  6. 오주현(2012), "민관협력사업과 시민사회(CSO)의 참여: 몽골 사례에서의 시사점", 「국제개발협력」, 제1호, pp.152-170.
  7. 오충헌(2009), "국제개발협력 분야별 민관협력 활성화 방안: 보건의료 분야", 「국제개발협력」, 제3호, pp.40-53.
  8. 유성상.이기석(2016), "국제교육개발협력에서의 민관협력(PPP) 현황 및 쟁점 분석", 「국제개발협력연구」, 제8권, 제3호, pp. 103-138.
  9. 윤종한(2019), "지속가능한 포용적 비즈니스 사업모델 연구, 개발과 이슈", 「한국국제협력단 연구보고서」, 제51호, pp. 1-27.
  10. 이경선.이숙종(2017),"정부와 개발 NGO의 협력관계: 협력요인별 인식차이를 중심으로", 「국제개발협력연구」, 제9권 제4호, pp. 83-115.
  11. 조한덕(2014), 「국제개발협력의 첫걸음」, KOICA ODA 교육원, 서울.
  12. ADB(2016), How inclusive is inclusive business for women? Examples from Asia and Latin America: Asian Development Bank. Mandaluyong City.
  13. Agnihotri, A.(2012). "Revisiting the debate over the bottom of the pyramid market," Journal of Macromarketing, Vol.32, No.4, pp. 417-423. https://doi.org/10.1177/0276146712451596
  14. Almutairi, A., G. Gardner, and A. McCarthy(2014), "Practical guidance for the use of a pattern-matching technique in case study research: A case presentation," Nursing and Health Sciences, Vol.16, No.2, pp. 239-244. https://doi.org/10.1111/nhs.12096
  15. Alter, K.(2007), Social enterprise typology, Virtue Ventures LLC, Washington, DC.
  16. Anderson, J. and C. Markides(2007), "Strategic innovation at the base of the pyramid," MIT Sloan Management Review, Vol.49, No.1, pp. 83-88.
  17. Arend, R. J.(2013). "The business model: Present and future - Beyond a Skeumorph," Strategic Organization, Vol.11, No.4, pp. 390-402. https://doi.org/10.1177/1476127013499636
  18. Beck, C.(2019), Secondary qualitative data analysis in the health and social sciences: Routledge, London.
  19. Berends, H., A. Smits, I. Reymen, and K. Podoynitsyna(2016), "Learning while configuring: Business model innovation processes in established firms," Strategic Organization, Vol.14, No.3, pp. 181-219. https://doi.org/10.1177/1476127016632758
  20. Bosch, E., C. Cerabino, and K. Elgar(2020), "ODA as a collective effort: latest trends," Development Co-operation Profiles 2020, OECD Development Co-operation Directorate.
  21. Chesbrough, H. and R. Rosenbloom(2002), "The role of the business model in capturing value from innovation: Evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Vol.11, No.3, pp. 529-555. https://doi.org/10.1093/icc/11.3.529
  22. Demil, B., X. Lecocq, J. Ricart, and C. Zott(2015), "Introduction to the SEJ special issue on business models: Business models within the domain of strategic entrepreneurship," Strategic Entrepreneurship Journal, Vol.9, No.1, pp. 1-11. https://doi.org/10.1002/sej.1194
  23. FAO(2010), Global Forest Resources Assessment 2010: Financial Agriculture Organization of the UN
  24. Foster, L., P. Kim, and B. Christiansen(2009), "Ten non-profit funding models," Stanford Social Innovation Review, Vol.7, No.2, pp. 32-39.
  25. Gebauer, H., M. Haldimann, and C. J. Saul(2017), "Business model innovations for overcoming barriers in the base -of-the-pyramid market," Industry and Innovation, Vol.24, No.5, pp. 543-568. https://doi.org/10.1080/13662716.2017.1310033
  26. Halme, M., S. Lindeman, and P. Linna(2012), "Innovation for inclusive busi -ness: Intrapreneurial bricolage in multinational corporations," Journal of Management Studies, Vol.49, No.4, pp. 743-784. https://doi.org/10.1111/j.1467-6486.2012.01045.x
  27. Hart, S. L. and C. M. Christensen(2002), "The great leap: Driving innovation from the base of the pyramid," MIT Sloan Management Review, Vol.44, No.1, pp. 51-56.
  28. Jose, P. D.(2016), "Business and society: creating shared value: in conversation with N. R. Narayana Murthy, Founder, Infosys," IIMB Management Review, Vol.2, No.1, pp. 43-51.
  29. Kaminski. A., F. Kruijssen., S. Cole, and M. Beveridge(2020), "A review of inclusive business models and their application in aquaculture development," Reviews in Aquaculture, Vo.12, No.3, pp. 1881-1902.
  30. Karnani, A.(2006), "Misfortune at the bottom of the pyramid," Greener Management International, Vol.51, pp. 99-110.
  31. Karnani, A.(2009), "Romanticising the poor harms the poor," Journal of International Development, Vol.21, No.1, pp. 76-86. https://doi.org/10.1002/jid.1491
  32. Likoko, E. and J. Kini(2017), "Inclusive business: A business approach to development," Current Opinion in Environmental Sustainability, Vol.24, pp. 84-88. https://doi.org/10.1016/j.cosust.2017.03.001
  33. London, T., R. Anupindi, and S. Sheth(2010), "Creating mutual value: Lessons learned from ventures serving base of the pyramid producers," Journal of Business Research, Vol.63, No.6, pp. 582-594. https://doi.org/10.1016/j.jbusres.2009.04.025
  34. London, T. and S. L. Hart(2010), Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. Upper Saddle River: Financial Times Press, New Jersey.
  35. Massa, L. and C. L. Tucci(2014), "Business Model Innovation,." In The Oxford Handbook of Innovation Management, edited by M. Dodgson, D. M. Gann and N. Phillips: Oxford University Press, Oxford.
  36. Markides, C. and C. Charitou(2004), "Competing with dual business models: A contingency approach," Academy of Management Perspectives, Vol.18, No.3, pp. 22-36. https://doi.org/10.5465/ame.2004.14776164
  37. McGrath, R. G.(2010), "Business models: a discovery driven approach," Long Range Planning, Vol.43, No.2-3, pp. 247-261. https://doi.org/10.1016/j.lrp.2009.07.005
  38. Muller, J., O. Buliga, and K. Voigt(2018), "Fortune favors the prepares: How SMEs approach business model innovations in Industry 4.0," Technological Forecasting and Social Change, Vol.132, pp. 2-17. https://doi.org/10.1016/j.techfore.2017.12.019
  39. Nielsen, C. and M. Lund(Eds.)(2012), Business model: networking, innovating and globalizing: Bookboon, Kobenhavn.
  40. OPHI(2020), Charting Pathways out of Multidimensional Poverty: Achieving the SDGs, UNDP.OPHI.
  41. Osterwalder, A. and Y. Pigneur(2010), Business model generation: John Wiley & Sons, New Jersey.
  42. Polak, P. and M. Warwick(2013), The Business Solution to Poverty: Berrett-Koehler Publishers, San Francisco.
  43. Prahalad, C. K.(2004), The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits: Wharton School Publishing, UpperSaddle River: NJ.
  44. Prahalad, C. K. and S. L. Hart(2002), "The fortune at the bottom of the pyramid," Strategy and Business, Vol.26, pp. 54-67.
  45. Richardson, J.(2008), "The business model: an integrative framework for strategy execution," Strategic Change, Vol.17, No.5-6, pp. 133-144. https://doi.org/10.1002/jsc.821
  46. Saebi, T., L. Lien, and N. Foss(2017), "What drives business model adaptation? The impact of opportunities, threats and strategic orientation," Long Range Planning, Vol.50, No.5, pp. 567-581. https://doi.org/10.1016/j.lrp.2016.06.006
  47. Seddon, P. B., G. P. Lewis, P. Freeman, and G. Shanks(2004), "The case for viewing business models as abstractions of strategy," Communications of the Association for Information Systems, Vol.13. pp. 427-442.
  48. Seelos, C. and J. Mair(2007), "Profitable business models and market creation in the context of deep poverty: A strategic view," Academy of Management Perspectives, Vol.21, pp. 49-63. https://doi.org/10.5465/amp.2007.27895339
  49. Smith, W. K., A. Binns, and M. L. Tushman(2010), "Complex business models: Managing strategic paradoxes simultaneously," Long Range Planning, Vol.43, No.2-3, pp. 448-461. https://doi.org/10.1016/j.lrp.2009.12.003
  50. Teece, D. J.(2010), "Business models, business strategy and innovation," Long Range Planning, Vol.43, No.2-3, pp. 172-194. https://doi.org/10.1016/j.lrp.2009.07.003
  51. UNDP(2010), Business solutions to poverty: How inclusive business models create opportunities for all in emerging europe and central asia, United Nations Development Program(UNDP) Reg, Bur, Eur, Commonw, Indep States.
  52. UNECE(2016), Promoting People First Public-Private Partnerships (PPPs) for the UN SDGs, (Issue Brief Series), United Nations Economic Commission for Europe.
  53. Wach, E.(2012), "Measuring the 'inclusivity' of inclusive business," IDS Practice Paper, Vol.2012, No.9. https://doi.org/10.1111/j.2040-0225.2012.00009_2.x
  54. WBCSD and SNV(2008), "Inclusive business: Profitable business for successful development," WBCSD and SNV brochure.
  55. www.divportfolio.org(USAID DIV), 2020년 8월 1일 조회
  56. Zott, C. and R. Amit(2007), "Business model design and the performance of entrepreneurial firms," Organization Science, Vol.18, No.2, pp.165-335. https://doi.org/10.1287/orsc.1060.0242
  57. Zott, C., R. Amit, and M. Massa(2011), "The business model: recent developments and future research," Journal of Management, Vol.37, No.4, pp. 1019-1042. https://doi.org/10.1177/0149206311406265