• Title/Summary/Keyword: 사회적책임기업

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A Study on Convergence Relation of Corporate Ethical Management, Consumers' Perceived Trust, and Purchasing Behavior (기업의 윤리경영과 소비자 신뢰, 구매행동의 융합적 관계에 관한 연구)

  • Cho, Eun-Young
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.113-121
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    • 2015
  • This study is to identify that the efforts of business ethics build customer loyalty, and it makes customers lead to purchase behavior in the viewpoint of grasping convergence effect. The survey has proved that ethical management influences consumers' purchase behaviors, and consumers' image perception and trust on corporate play parameter role in that process. This results imply that corporate's ethical management gives increase in revenue and reputation to corporate. So managers must recognize business goes on when the social legitimacy is approved by the public, and make efforts to arrange systems and programs to foster ethical management. In the future study, it is required that an analysis to differentiate target range and level of implementation of ethical management and research associated with ethical issue of high public interest.

Ethical Leadership and CSR Attitude of Employees: Moderating Effect of Supervisor's Performance (윤리적 리더십과 기업의 사회적 책임에 대한 종업원 태도 간의 관계: 상사 성과의 조절효과)

  • Kang, Seung-Wan
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.447-454
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    • 2013
  • This research is an empirical study to analyze the relationship among the ethical leadership of supervisor, CSR attitude of subordinate, and supervisor's performance evaluated by subordinate. A survey was conducted for the employees of a large manufacturing company in Korea, and 196 questionnaires were analyzed. Results of multiple regression analyses showed that the relationship between the ethical leadership of supervisor and the CSR attitude of subordinate was positively significant. That is, the supervisor's ethical leadership leads the subordinate's positive CSR attitude. And, supervisor's performance evaluated by subordinate positively moderated the relationship between ethical leadership and CSR attitude. That is, when subordinates assesses the supervisor's performance as high, the positive relationship between supervisor's ethical leadership and subordinate's CSR attitude becomes relatively stronger. Theoretical and managerial implications of these empirical results were discussed.

The Nature and Challenges of Childcare Policies for Working Mothers in Korea (취업여성을 위한 보육정책의 특성과 과제)

  • Yu, Bo-Gyeong
    • Korea journal of population studies
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    • v.27 no.2
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    • pp.91-120
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    • 2004
  • 이 연구는 취업여성을 대상으로 추진되고 있는 한국 보육정책의 특성을 분석한다. 우선 취업여성을 대상으로 하는 기존 보육정책의 규정들은 무엇보다 성 평등의 관점에서 볼 때 불완전하다. 취업여성의 육아가 사회의 책임, 남녀공동의 책임이라는 인식에 못 미치고 있다. 둘째, 기존 보육정책은 일반적인 취업여성의 대리보육 지원을 표방하고 있지만 실제적으로 저소득층 영${\cdot}$유아, 영아보다는 유아에 대한 보육지원에 역점을 둠으로써 취업여성의 실제 보육수요를 충족하지 못한다. 셋째, 정부는 강제적 규정, 재정지원의 확대라는 조치들을 통해 취업여성의 보육을 지원하고 있으나 그 수준은 그렇게 강력하지 못하다. 넷째, 정책결과의 관점에서 볼 때, 그동안 보육시설은 상당한 정도로 증가하였으나 공공보육시설, 직장 보육시설의 비율은 매우 낮다. 육아휴직 정책 역시 전체적 이용률이 낮은 수준이며, 남성의 이용률은 특히 낮은 것으로 나타난다. 기업체 및 근로자의 보육실태에 대한 사례조사 결과에서도 취업여성의 육아부담은 여전히 매우 높으며, 특히 가족에 의한 대리보육 비율이 높은 것으로 나타난다. 이 연구의 정책적 함의는 보육정책이 취업여성의 육아부담을 경감하여 고용평등을 제고하고, 출산율 향상을 도모하는 방안과 연계되기 위해서는 정책의 보완이 요구된다는 것이다.

A Study on Corporate Practices of Sustainable Corporate Citizenship Activities with Culture (문화를 통한 지속가능한 기업시민 실천을 위한 연구)

  • Son, Ye Ryeong
    • Korean Association of Arts Management
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    • no.56
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    • pp.119-144
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    • 2020
  • Not only the government, but private corporations have contributed a lot to growth and development of culture. Corporations have mainly made charitable, dispensational Macenat activities which are separate from their business activities. Such an one-sided and charitable method of supporting culture cannot last long - Part of the reason why the number of corporations supporting culture is decreasing lies in it. In order to have sustainable partnership with culture, first, corporations should figure out needs of the other party. Second, the activities of corporations to support culture should be corporate citizenship activities which are linked to their business activities. In particular, the existing concepts of CSR and CSV have some limits. CSR separates business activities of corporations and their social contribution activities, and CSV mainly assumes corporate social activities helpful to their business activities. But, the concept of corporate citizenship suggested in this study assumes corporate activities where corporations do their best not only in their business activities, but in solution of social problems. Accordingly, searching for the ways to practice corporate citizenship, this study analyzed global agendas of UN, UNESCO, and UCLG which suggest sustainable development with culture and corporate citizenship activities related with culture among corporations in Korea and other countries. The findings and hints of the analysis are as follows. First, corporate citizenship activities can contribute to building of unique images of corporations and improvement of brand identities. Second, such activities can help corporations to be born again as life style companies by using local cultures and their attractiveness. Third, corporations should have partnership with cultural associations creating shared values and provide them with continuous and stable support. And, cultural associations should try to grow with corporations through efforts to develop attractive contents and programs harmonious with management purposes of corporations.

The Study of the Influences factors on ethical behavior in Organizational Member and Organizational Effectiveness (조직구성원의 윤리적 행동의 영향요인 및 조직유효성에 미치는 영향)

  • Lee, Jae-Yeon
    • Journal of Industrial Convergence
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    • v.7 no.2
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    • pp.59-72
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    • 2009
  • This study analyzes influence factors on ethical behavior in organizational member and organizational effectiveness. in business ethics contexts. To achieve this research objective reviewed the academic literatures and institutional polices related to business ethics. Especially, this study focused on the relationship between influence factors and effectiveness in business ethics.

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The Effects of Consumer's Corporate Association on Self-image Congruence, and Satisfaction in Food Company: Moderating Role of Consumer's Trust (식품기업에 대한 소비자의 기업연상이 자아이미지 일치성 및 만족도에 미치는 영향 : 신뢰의 조절효과를 중심으로)

  • Jung, Hyo Sun;Hwang, Yu Hyun;Yoon, Hye Hyun
    • Culinary science and hospitality research
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    • v.21 no.5
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    • pp.1-13
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    • 2015
  • The purpose of this study is to investigate the moderating effects of consumer's trust on the relationships among consumer's corporate association, self image congruence and satisfaction in the food companies. The survey was administerd to 215 consumers living for Seoul in Korea. The results indicated that the proposed model fit to the data well(${\chi}^2$(df=113)=221.565, GFI=.889, CFI=.960, RMSEA=067). The finding showed that consumer's corporate ability(${\beta}=.323$) and corporate social responsibility(${\beta}=.454$) among corporate association have a significantly positive effect on their self image congruence and self image congruence significantly positive effect on consumer satisfaction(${\beta}=.339$). In addition, consumer's corporate ability was significantly positive effect on their satisfaction(${\beta}=.373$). Also, this study found moderating effects of consumer's trust on the relationship between corporate association and consumer satisfaction, the results indicated that significant relationships varied to consumer's trust level. Limitations and future research directions are also discussed.

Development of the Social Responsibility Program (Aspect of Energy & Environmenrs) under CO2 Emission Trading Systems (탄소배출권 거래제도에 따른 기업의 에너지·환경 사회공헌 프로그램 도출 방법론)

  • AHN, JOONGWOO
    • Journal of Hydrogen and New Energy
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    • v.26 no.5
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    • pp.453-462
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    • 2015
  • In this study, a methodology is investigated for the development of social responsibility program employed by major domestic companies under social pressure. It is true, however, that its infancy in history and lack of experience makes it difficult to run novel programs for the companies on their own and it naturally leads to copying and/or slight modification of what others do. Utilizing widely accepted SWOT analysis, stakeholders analysis and PDCA Cycle, a methodology for the successful programs with sustainability is proposed by reflecting business nature and strategic direction. Three real cases are analyzed. In addition, relationship and position with social welfare organizations is elucidated.

The Impact of Cumulative Effcet of Cash Donation on Business Performance (기업의 기부금지출의 누적효과가 경영성과에 미치는 영향)

  • Kim, Hyoung-Gu
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.4
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    • pp.147-153
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    • 2012
  • This paper has investigated the impact of corporate donation expenditure which has recently drawn great attention in Korean society on businessl performance and conducted an empirical analysis on the causal relations. In addition, concurrent effect has been analyzed using cross-sectional data between two variables (corporate donation expenditure and business performance) while sequential effect has been examined using panel data. The result of this study can be summarized as follows: First, corporate donation expenditure had a positive impact on ROA and ROS. However, PER and ROE had no impact on corporate donation expenditure Second, cumulative effcet of corporate cash donation would have a bigger impact on short-term business performance than long-term performance. In the future, The results of this study is expect through cash donations in the social contribution to be more aggressive in carrying out social responsibilities.

The Influences of Green Informatization levels on Logistics Performance (물류기업의 그린정보화 수준이 물류성과에 미치는 영향)

  • Jo, Jong-Won;Chang, Myung-Hee
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2016.05a
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    • pp.215-216
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    • 2016
  • 그린정보화(Green Informatization)는 기후변화 문제에 대처하여 다양한 산업 분야에서 기술적인 해결책의 한 부분으로 활용되어 저탄소 녹색성장에 크게 기여하는 효과적인 수단으로 인식 되고 있다. 기업의 그린정보화를 실천하기 위하여 도입하는 친환경적인 정보시스템은 기업에서 에너지 절감과 지속가능한 사회적 책임을 이행하게 되는 실천 도구가 되고 있다. 물류기업들도 녹색물류를 실천의 일환으로 그린정보기술(Green IT)을 도입하여 온실가스 배출량을 줄이는 노력을 기울이고 있다.

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The Mediating Effect of Trust and Customer-Company Identification(CCID) on the relationship between Service Quality, CSR and Behavioral Intention in Insurance Company (보험회사의 서비스 품질, 사회적 책임활동과 고객행동의도 간의 관계에서의 신뢰 및 고객-기업동일시의 매개효과)

  • Hong, Soonran;Park, Hyeonsuk
    • Journal of Service Research and Studies
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    • v.8 no.1
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    • pp.123-143
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    • 2018
  • This research examines empirically the causal relationship among service quality, CSR, trust, customer-company identification(=CCID), customer's behavioral intention as well as the mediating effect of trust and CCID on the relationship between service quality, CSR and customer's behavioral intention in insurance industry. With this background, this study conducted a statistical analysis based on survey data collected from insurance customers. The result of this empirical study is as follows. First, insurance company's CSR activity has a positive impact on customer's trust and customer-company Identification( =CCID). Second, both customer's trust and CCID have positive and significant effect on customer's behavioral intention. Third, we also find that both trust and CCID has a mediating effect on the relationship between service quality, CSR and customer's behavioral intention. This research shows that CSR activity of insurance company can enhance both customer's trust and CCID, in turn, when CSR activity and service quality is mediated by customer's trust and customer-company identification, it could be linked to customer's behavioral intention such as repurchasing, positive WOM(=word of mouth). This study is likely to contribute to CSR and service marketing research of insurance company.