References
- Ahearne, M., Bhattacharya, C.B., & Gruen, T. (2005), " Antecedents and consequences of customer-company identification: Expanding the Role of Relationship Marketing", Jouranl of Applied Psychology, 90(3), 574-585. https://doi.org/10.1037/0021-9010.90.3.574
- Aquino, K., & Reed, A.(2002), " The self-importance of moral identity", Jouranl of Personality and Social Psychology, 83(6), 1423 -1440. https://doi.org/10.1037/0022-3514.83.6.1423
- Bhattacharya, C.B., & Sen, S.(2003), " Consu mer-Company Identification: framework for understanding consumers relationships with companies", Journal of Marketing, 67(2), 76-88. https://doi.org/10.1509/jmkg.67.2.76.18609
- Bishop, J.S.(2009), "The Impact of Perceived Closeness on Differing Roles of Satisfaction, Trust, commitment, and Comfort on Intention to Remain with Physician", Health Marketing Quarterly, 26(1), 1-15. https://doi.org/10.1080/07359680802473281
- Bowen, H.R. (1953), "Social Responsibilties of the Businessman", Harper & Row, New York.
- Carroll, A. B. (1991), "The Pyramid of Corp- orate Social Responsibility: toward The Moral Management of Organizational Stakeholders, Business Horizons, 4, 497-505.
- Chieh, P.L., Shun, C.C., & Chou, K.C.(2011), "Understanding Purchase Intention During product -Harm Crises; Moderating Effects of Perceived Corporate Ability and Corporate Social Respon sibility", Journal of Business Ethics,10(1), 455-471.
- Cornwell, T.B., & Coote, L.V. (2005), " Corporate Sponsorship of a Cause: The Role of Identification in Purchase Intention", Journal of Business Research, 53(3), 268-276.
- Du. S., Bhattacharya, C.B., & Sen, S.(2007), " Reaping relational rewards from corporate social responsibility: The role of competitive positioning". International Journal of Research in Marketing, 24(1), 224-241. https://doi.org/10.1016/j.ijresmar.2007.01.001
- Crosbym L.A., Evans, K.R., & Cow les, D.(1990), " Relationship Quality in Service Selling: An Interpersonal Influence Perspective", Journal of Markeing, 54(3), 68-81. https://doi.org/10.2307/1251817
- David, P.S., Kline & Dai, Y. (2005) "Corporate Social Responsibility Practice, Identity and Purchase Intention: A Dual Process Model", Journal of Public Relation Research, 17(3), 291-313. https://doi.org/10.1207/s1532754xjprr1703_4
- Elivert, H, & Park, I.R. (1973), "The Current Status of Corporate Social Responsivenes",Business Horizons, 16(4), 5-15. https://doi.org/10.1016/0007-6813(73)90043-8
- Fogli, L.(2006), "Customer Service Delivery", SanFrancisco: Jossey-Bass.
- Foster, B.D., & Cadogan, J.W.(2000), "Relationship Selling and Customer Loyalty", Marketing Intelligence and Planing, 18(4), 185-199. https://doi.org/10.1108/02634500010333316
- Freeman, R. E (1984), "Strategic Management: A Stakeholder Approach", Pitman Publishing, Marshfield.
- Du. S., Bhattacharya, C.B., & Sen, S.(2007), " Reaping relational rewards from corporate social responsibility: The role of competitive positioning". International Journal of Research in Marketing, 24(1), 224-241. https://doi.org/10.1016/j.ijresmar.2007.01.001
- Gefen,D., & Straub, D.W. (2004), "Consumer Trust in B2C e-Commerce and the importance of Social Presense: Experiments in e-Pro ducts and e-Service", Omega, 32(1), 407-424. https://doi.org/10.1016/j.omega.2004.01.006
- Goldsmith, Ronald, E., Barbara, A., & Lafferty (2000), "The Impact of Corporate Credibility and Celebrity on Consumer Reaction to Advertisements and Brands", Journal of Advertising, 29(3), 151-168
- Gremler, D.D., & Gwinner, K.P. (2000), "Customer-Employee Rapport in Service Relationships ", Journal of Service Research, 3(1), 82-104. https://doi.org/10.1177/109467050031006
- Gronroos, C. (2000), " Service Management and Marketing: A Customer Relationship Management Approach", 2nd edition, West Sussex; John Willey & Sons, Ltd.
- Haumann, T., Quaiser, B., Wieseke, J., & Rese, M.(2014), " Footprints in the sands of time: a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time", Journal of Marketing, 78(6), 78-102. https://doi.org/10.1509/jm.13.0509
- Homburg, C., Wieseke, J., & Hoyer, W.D. (2009), " Social Identity and the service-profit chain", Jouranl of Marketing, 73(2), 38-54. https://doi.org/10.1509/jmkg.73.2.38
- Hwang B.H. (2004), " Study of Corporate Social Responsibility and Sincerity, Specialty on Corporate Reputation",Journal of Adverti-zement, 15(5).
- Jeong, E.S. Kim, D.H., & Park, B.J (2014), "The Effect of Corporate Social Responsibilit on Company Image and Purchase Intention", Journal of Korea Management, 743-757.
- Keller, K.L.(1998), " Strategic Brand Manag ement", NJ:Prentice Hall.
- Lichtenstein, D.r., Drumwright, M.E., & Braig , B.M. (2004), " The effect of corporate social responsibility on customer donations to corporate supported nonprofits", Journal of Markeitng, 68(4), 16-32. https://doi.org/10.1509/jmkg.68.4.16.42726
- Maignan, I., & Ferrel, Q.C. (2004), "Corporate social responsibility & Marketing : an integrative framework", Journal of the Academy of Marketing Science, 32(1), 3-19. https://doi.org/10.1177/0092070303258971
- Marin, L., Ruiz, S., & Rubino, A.(2009), "The role of identity sailence in the effects of corporate social responsibility on consumer behavior", 84(1), 65-78. https://doi.org/10.1007/s10551-008-9673-8
- McDonald, L.M., & Rundle-Thiele, S. (2008)," Corporate social responsibility and bank customer satisfaction", International Journal of Bank Marketing, 26(3), 170-182. https://doi.org/10.1108/02652320810864643
- Nam, S.W.(2016), " The Empirical Study on CSR Activity of Insurance Company and Consumer's Trust in Korea ", Journal of Risk Management Research, 27(1), 33-65.
- Osterhus, T.L. (1997), "Pro-Social Consumer Influence Strategies; When and How Do They Work? ", Journal of Marketing, 61(10), 16-29. https://doi.org/10.2307/1252084
- Parasuraman, A., Zeithaml, V.A., & Berry, L.L.(1985), "Servqual; A multiple item scale for measuring consumer perceptions of service quality",. Journal of Retailing, 64(1), 12-40.
- Pivato, S., Misani, N., & Tencati, A.(2008), "The impact of corporate social responsibility on consumer trust: the case of organic food", European Review, 17(1), 3-12.
- Sen, S., & Bhattacharya, C.B. (2001), "Does doing good always lead to doing better?", Journal of Marketing Research, 38(5), 225-243. https://doi.org/10.1509/jmkr.38.2.225.18838
- Smith, C.N. (2003), " Corporate Social Responsibility: whether or how?",California Management Review, 45(3), 52-76. https://doi.org/10.2307/41166188
- South China Morning Post.(2002), "Profit to be found in companies That Care".
- Swanson, S.R., Su, L., & Chen, X.(2016), "The effects of perceived service quality on repurchase intentions and subjective well-being of chinese tourists; Mediating role of relationship quality". Tourism Management, 52(1), 82-95 https://doi.org/10.1016/j.tourman.2015.06.012
- Vlachos, P.A., Tsamakos, A., & Vrechopoul, A.P.(2009), "Corporate social Responsibility : attributions, loyalty and the mediating role of trust", Journal of the Academy of Marketing Science, 37(2), 170-180. https://doi.org/10.1007/s11747-008-0117-x
- Yoon, Y., Gurhan-Canli, Z., & Schwarz,N.(2006), " The Effect of Corporate Social Responsibility Activities on Companies with Bad Reputations. Journal of Consumer Psychology, 16(4), 377-390. https://doi.org/10.1207/s15327663jcp1604_9
- Zeithaml, V.A., & Berry, L.L., & Parasuraman, A.(1985), " The behavioral consequences of service quality", Journal of Marketing, 60(2), 31-46. https://doi.org/10.2307/1251929