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http://dx.doi.org/10.14400/JDC.2015.13.8.113

A Study on Convergence Relation of Corporate Ethical Management, Consumers' Perceived Trust, and Purchasing Behavior  

Cho, Eun-Young (Dept. of Business Administration, SahmYook University)
Publication Information
Journal of Digital Convergence / v.13, no.8, 2015 , pp. 113-121 More about this Journal
Abstract
This study is to identify that the efforts of business ethics build customer loyalty, and it makes customers lead to purchase behavior in the viewpoint of grasping convergence effect. The survey has proved that ethical management influences consumers' purchase behaviors, and consumers' image perception and trust on corporate play parameter role in that process. This results imply that corporate's ethical management gives increase in revenue and reputation to corporate. So managers must recognize business goes on when the social legitimacy is approved by the public, and make efforts to arrange systems and programs to foster ethical management. In the future study, it is required that an analysis to differentiate target range and level of implementation of ethical management and research associated with ethical issue of high public interest.
Keywords
ethical management; corporate image; consumer perception; consumer trust; consumer selection; purchasing behavior; convergence effect;
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Times Cited By KSCI : 2  (Citation Analysis)
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