Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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The Impact of Cumulative Effcet of Cash Donation on Business Performance

기업의 기부금지출의 누적효과가 경영성과에 미치는 영향

  • Received : 2011.05.13
  • Accepted : 2011.07.25
  • Published : 2012.04.30
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Abstract

This paper has investigated the impact of corporate donation expenditure which has recently drawn great attention in Korean society on businessl performance and conducted an empirical analysis on the causal relations. In addition, concurrent effect has been analyzed using cross-sectional data between two variables (corporate donation expenditure and business performance) while sequential effect has been examined using panel data. The result of this study can be summarized as follows: First, corporate donation expenditure had a positive impact on ROA and ROS. However, PER and ROE had no impact on corporate donation expenditure Second, cumulative effcet of corporate cash donation would have a bigger impact on short-term business performance than long-term performance. In the future, The results of this study is expect through cash donations in the social contribution to be more aggressive in carrying out social responsibilities.

본 연구의 목적은 최근 우리 사회에서 높은 관심을 가지고 활발하게 전개되고 있는 기업의 기부금지출과 그에 따른 누적효과가 경영성과에 미치는 영향에 대하여 연구하고자 하였다. 기업의 기부금지출과 경영성과 두 변수의 횡단면 자료를 사용하여 동시적 효과가 있는지 분석하고, 패널자료를 사용하여 순차적 효과가 있는지 분석하였다. 또한 6년간의 기부금 지출에 따른 누적효과를 추가로 분석하였다. 본 연구의 분석결과 기업의 기부금 지출은 ROA와 ROS가 정의 영향을 미치고, PER과 ROE는 전혀 영향을 주지 않는 것으로 나타났으며, 기부금지출의 누적효과는 t기에 가장 큰 영향을 미치며 점차 그 효과가 감소하는 것으로 나타났다. 본 연구의 결과가 향후 기업들의 기부금지출을 통한 사회공헌 활동에 있어서 보다 적극적으로 이루어져 사회적 책임을 수행하는데 기여할수 있기를기대한다.

Keywords

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