• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.1 s.1
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• pp.14-20
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• 2004

The purpose of this Study is to provide basic data for the development of the beauty industry to meet its increased demand and liberated world markets more properly by analyzing the change of beauty environment by ages. For the Study, the literature and articles of costume and beauty, periodicals of beauty companies, and internet data were referred to review and analyze changing proceeds of beauty industries from the 1900 to the present by ages. The findings of the Study are as follows: We had the first barber shop and hairdressing salon in 1901 and 1920, respectively, after the Danbal Ryeong(A Crop Ordinance); modern education for women and active social movements resulted in change of hair styles; permanent wave tools and chemicals began to be used in the 1930s; and more people started to visit hairdressing salons after 1950s. In turn change of hair styles promoted the development of beauty technologies and the diversity of beauty tools and products. Now up-to-date instrument and products for the health of hair are developed, hairdresser provide kinder service for their customers and adjust their floor space accordingly, and, as shown in five-day workweek, are making their endeavors to improve wellbeing of their employees.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.966-981
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• 2018

Consumers' desire for beauty has become a driving force in the beauty service industry which was further developed through specialization and segmentation. Nail-care service, which is one of the beauty services, is showing rapid growth, and intense competition among salons has become apparent. Thus, service management method and marketing strategy are required for customer satisfaction. Therefore, in this study, we tried to classify the nail-care services on the basis of systematization and realization of its characteristics which are fundamental when developing management and marketing strategies. The subjects of this study were women in their 20s and above living in Seoul, Gyeonggi, and Incheon areas. As a result, the nail-care service factors are classified as "external environment" (interior, celebrity, newness), "internal environment" (equipment and products, cleanliness, and environment), "location" (location and transportation convenience), "reputation" (good reputation), "technician skill," "kindness," "relationship" (relationship, empathy, and affinity), and "price and discount." The consumer types of nail-care services were classified into three groups according to the degree of involvement of these concept systems. These results can be used as marketing basics and will be the basis for studying marketing strategies. However, the consideration of setting up a marketing strategy for each consumer type will be presented in a follow-up study.

• Journal of Industrial Convergence
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• v.18 no.3
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• pp.27-34
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• 2020

For modern people living in the era of the 4th Industrial Revolution, appearance management and consumption behavior are very important factors not only in personal values but also in human relationships. It is used as an important means of competitiveness with skin beauty and fashion. It is used as an important means. Therefore, we compared and analyzed professionally from the aesthetic point of view about the makeup of the eyebrows, eyes, eye line, cheeks, lip make-up, and skin tone of Woohee, who appeared in the movie and Miss Korea in 1989. As a result of the study, other aspects were analyzed in the common denominator of a somewhat exaggerated makeup technique. Accordingly, through this study, it is possible to explore multiple angles for developing novel makeup patterns and items, and at the same time, it will help to establish a foundation for makeup beauty education. In addition, this study intends to contribute to the practical development with competitiveness by building a more aggressive marketing strategy in the makeup market.

• Management & Information Systems Review
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• v.36 no.1
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• pp.21-40
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• 2017

This study is to examine the effects of marketing communications strategies which are also buying brand image and beauty services supplier discount information on consumer attitudes. Beauty service providers will have to consider that price discounts are worried impact on the brand image and purchase intentions. In this study, an empirical analysis demonstrated the impact on the brand image, price discount and discounts way. Discount in this study was shown to negatively affect the brand image, there is also a purchased showed a positive impact. Therefore, the proposed price reductions only way to save off the asking price was lower this distinction and professionalism. On the other hand, intent-upon price discount were positive. If such a price discount if the discount just present attitude towards the use of low discount rates but suggested it was found that the intent is absolutely high.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.311-320
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• 2018

In this study, we conducted a survey on the 20 - to 30-year-olds woman and men in a total of 291 questionnaires to analyze the impact on the level of customer satisfaction and revisit the factors of service quality and hospital selection. Analysis result, found that there was a correlation between the quality of service, customer satisfaction, and factors of re-intervient inquiry when selecting hospitals. In particular, it was found that hospital expenses and hospital map were affected by customer satisfaction and re-investigation companies, and the quality of the service after treatment had the greatest impact on other variables. As such, these results are considered to be of overall concern to the physician's ability to perform the procedure as well as to the service of the staff. Various follow-up studies are needed depending on the region.

• Applied Microscopy
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• v.32 no.4
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• pp.339-344
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• 2002

Recently, there has been an increase in the cosmetologic treatments on hair in Korea. To investigate the time when morphological characteristics of human scalp hair take mature form, hairs of 0, 3, 6, 12, 24 months, and of adult scalp hair were compared. Also, the physico-chemical effects of commonly used cosmetological treatments; hair-dryed, dye coated, stained and permanent waved scalp hairs were observed by scanning electron microscopy. Two year-old hair was similar to the adult hair, and all hairs received cosmetologic treatments except for coated hair showed various degree of deformation and damage. These results suggest that routinely used cosmetologic treatments may give harmful effects on hairs. More detailed studies in large scale may be necessary.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.329-335
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• 2020

The purpose of this study is to examine how the motivational factors for beauty waxing affect the waxing care intention through information search types. To this end, a research model was established and 160 response data obtained by conducting a questionnaire survey on adult men and women in Seoul and Gyeonggi Province were used for structural model analysis. As a result, it was found that the motivational factors (i.e., interest, importance, and other's eye) for beauty waxing influenced the waxing management intention through the information search type (i.e., exploration and observation). This study has expanded the academic field of beauty by exploring the predecessors of waxing care intention and its process, and it has implications that it can practically improve understanding of potential users of beauty waxing. It is thought to be able to contribute to the activation of the waxing market.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.621-631
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• 2014

The purpose of this study was to examine influencing factors on plastic surgery addiction tendency. The participants, 223 undergraduate women, completed the ACSS, SATAQ, and MBSRQ. Data were collected from May, 2014 and analyzed using descriptive statistics, chi-square test, ANOVA, logistic regression analysis. Each of variables related to plastic surgery were analyzed between positive expectation group, addiction risk group, or addiction group compared to stable group. The prevalences of stable, positive expectation, addiction risk, and addiction group were 21.1%, 35.0%, 32.7%, and 11.2%, respectively. 45.7% had at least one personal plastic surgery. Personal experience of plastic surgery, high levels of ACSS (Consider), high levels of SATAQ (Internalization), and high levels of MBSRQ (Appearance Evaluation) were all associated with plastic surgery addiction tendency. The results of this study suggest that prevention of early plastic surgery, sociocultural influence and body image disturbances as well as safe guidance for plastic surgery are important in preventing the plastic surgery addiction.

• Journal of Convergence for Information Technology
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• v.10 no.7
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• pp.240-248
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• 2020

This study compares and analyzes the tasks and evaluation methods of national technically qualified Skin Esthetic through systematic literature review of prior studies on qualification tests for Skin Esthetic qualification and process evaluation types that have been reorganized based on NCS. The national technical qualification is based on the ability to work through memorization-oriented theoretical tests and simple repetition of functions, and the Qualified qualification is relatively short in the period of test execution, and the reliability of its internal evaluation at the enforcement agency continues to be reduced. In the future, national technical qualification require innovation in the qualification system to reflect skilled demand at industrial sites, and course-based qualification for require supplementation and improvement of education and training courses so that they can learn skilled skills at the site.

• Journal of Convergence for Information Technology
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• v.11 no.12
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• pp.229-235
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• 2021

The K-Beauty beauty industry is emerging as a future-oriented growth industry that creates high added value. Therefore, this study analyzed the trends of the K-Beauty beauty industry, the latest cosmetics industry trends, and previous studies and reports related to global competitiveness with the purpose of suggesting a direction to develop into a promising industry with future value needs and competitiveness of consumers. First, it is necessary to induce the demonstration of social and economic value as an export-beneficial industry by enabling division of roles between industries and governments by sector based on innovation and creativity. Second, it is expected to succeed only when beauty and IT are fused to form and expand an innovation network. Finally, if legal and institutional improvements are preceded to solve the task of creating new jobs and fostering professionals that meet the goals of industrial development, it will be possible to strategize the revitalization of the future-oriented K-Beauty beauty industry.