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http://dx.doi.org/10.22156/CS4SMB.2021.11.12.229

A Study on the Activation Plan for K-Beauty Beauty Industry  

Pyo, Young-Hee (Dept. of Division of Beauty & Cosmetic, Osan University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.12, 2021 , pp. 229-235 More about this Journal
Abstract
The K-Beauty beauty industry is emerging as a future-oriented growth industry that creates high added value. Therefore, this study analyzed the trends of the K-Beauty beauty industry, the latest cosmetics industry trends, and previous studies and reports related to global competitiveness with the purpose of suggesting a direction to develop into a promising industry with future value needs and competitiveness of consumers. First, it is necessary to induce the demonstration of social and economic value as an export-beneficial industry by enabling division of roles between industries and governments by sector based on innovation and creativity. Second, it is expected to succeed only when beauty and IT are fused to form and expand an innovation network. Finally, if legal and institutional improvements are preceded to solve the task of creating new jobs and fostering professionals that meet the goals of industrial development, it will be possible to strategize the revitalization of the future-oriented K-Beauty beauty industry.
Keywords
K-Beauty; Beauty Industry; Global Competitiveness; Network Diversification; Creation of new jobs;
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