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http://dx.doi.org/10.15207/JKCS.2020.11.10.329

The Effect of Motivational Factors and Information Search Types on Waxing Care Intention  

Song, Sun-Hwa (Graduate School of Business, Yong In University)
Kim, Sang-Soo (Department of Business Administration, Yong In University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.10, 2020 , pp. 329-335 More about this Journal
Abstract
The purpose of this study is to examine how the motivational factors for beauty waxing affect the waxing care intention through information search types. To this end, a research model was established and 160 response data obtained by conducting a questionnaire survey on adult men and women in Seoul and Gyeonggi Province were used for structural model analysis. As a result, it was found that the motivational factors (i.e., interest, importance, and other's eye) for beauty waxing influenced the waxing management intention through the information search type (i.e., exploration and observation). This study has expanded the academic field of beauty by exploring the predecessors of waxing care intention and its process, and it has implications that it can practically improve understanding of potential users of beauty waxing. It is thought to be able to contribute to the activation of the waxing market.
Keywords
Waxing Care Intention; Interest; Importance; Other's Eyes; Information Search Type;
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Times Cited By KSCI : 2  (Citation Analysis)
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