Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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The Effect of Motivational Factors and Information Search Types on Waxing Care Intention

미용 왁싱에 대한 동기요인과 정보탐색유형이 왁싱관리의도에 미치는 영향

  • Song, Sun-Hwa (Graduate School of Business, Yong In University) ;
  • Kim, Sang-Soo (Department of Business Administration, Yong In University)
  • Received : 2020.08.24
  • Accepted : 2020.10.20
  • Published : 2020.10.28
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Abstract

The purpose of this study is to examine how the motivational factors for beauty waxing affect the waxing care intention through information search types. To this end, a research model was established and 160 response data obtained by conducting a questionnaire survey on adult men and women in Seoul and Gyeonggi Province were used for structural model analysis. As a result, it was found that the motivational factors (i.e., interest, importance, and other's eye) for beauty waxing influenced the waxing management intention through the information search type (i.e., exploration and observation). This study has expanded the academic field of beauty by exploring the predecessors of waxing care intention and its process, and it has implications that it can practically improve understanding of potential users of beauty waxing. It is thought to be able to contribute to the activation of the waxing market.

본 연구는 개인이 어떤 동기를 가지고 왁싱관리를 받고자 하는지, 또 어떤 과정을 거쳐서 왁싱관리의도가 형성되는지 그 메커니즘을 살펴보고자 하였다. 이를 위하여 연구모형을 설정하고 서울 및 경기 지역의 성인 남녀를 대상으로 설문조사를 실시하여 얻은 160건의 응답데이터를 구조모형 분석에 활용하였다. 그 결과 미용 왁싱에 대한 동기요인(관심도, 중요성, 시선)은 정보탐색유형(탐색도, 관찰도)을 통해 왁싱관리의도에 영향을 미치는 것으로 나타났다. 본 연구는 왁싱관리의도의 선행요인과 과정에 대한 탐색을 통해 미용 학문의 영역 확장과 미용 왁싱의 잠재 수요자에 대한 이해 증진의 효과라는 실무적 시사점을 내포한다. 더불어 본 연구를 통하여 미용 왁싱 시장의 활성화에 일조할 것으로 사료된다.

Keywords

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