• Title/Summary/Keyword: 문화전략(文化戰略)

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The effect of beauty information characteristics in SNS environment on consumer attitudes and loyalty of high school students (SNS 환경에서의 뷰티정보특성이 고등학생 소비자 태도와 충성도에 미치는 영향)

  • Na, Yun-Young;Kim, Il-Shin;You, Hyeon-Gyeong
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.115-124
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    • 2021
  • The purpose of this study was to investigate the relationship between the characteristics of beauty information in the SNS environment and consumer attitudes and loyalty of high school students. The subjects of this study were high school students residing in Gwangju, and a total of 375 copies were used for the final analysis. The collected data were analyzed using SPSS V.21.0 program. Summarizing the study results, interactivity and usefulness were key factors in the relationship between beauty information characteristics and high school students' attitude and loyalty in the SNS environment, and information provision, playfulness, and vitality were derived as major factors. Based on the above result rule, it is expected that it will be used as a data for presenting the direction for collecting the correct information in the SNS use of teenage consumers and establishing marketing strategies for beauty companies.

A Study on Flow Experience Structures of Korean Wave Tourists: Focused on Effect Model of Flow (몰입경험구조 결정 요인연구: 한류 브랜드 몰입경험을 중심으로)

  • Lee, Tae-Hee;Yoo, Jae-Kyung
    • International Area Studies Review
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    • v.13 no.3
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    • pp.461-480
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    • 2009
  • In proposing the concept of flow which focuses on experiencing the sites visited by Korean wave tourists as induced by drama or movies, this paper investigated role of involvement variables for Korean wave tourists in influencing flow construct of film sites. The involvement of Korean wave was found to operate as a mechanism by which challenge, skills, focused attention on site might be more organized or more actively experienced. This recognizes that there is clearly a need for making the FIT sites exposed much by any mix of various media. This study showed that challenges and skills influence enjoyment as output factor of flow film site visitors are assumed to participate the roles of film characters, experiencing the places and atmosphere. The degree of visitors' reflections in the film optimizes awareness of flow experiences on the site. Therefore, it is necessary to provide more detailed experiential program on the film sites with the wide variety of flow-related contents in the film.

The Dialectic of Immersion and Fire in Traditional Puppetry : Focusing on Brecht's Theory of Effectiveness (전통인형극 <꼭두각시놀음>에 나타난 몰입과 소격의 변증법 -브레히트의 소격효과이론을 중심으로-)

  • Choi, Bae-Suk
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.197-212
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    • 2019
  • This study points out how the two conflicting elements of empathy and estrangement that constitute the dual structure of are incorporated by dialectic; finally, this paper explores the spontaneous estrangement effects' meaning and value on the point of view of reception aesthetics. As results of these studies, First, the Brechtian set of estrangement effects techniques showed that in it could function as an empathy technique for audiences. Second, the role of Sanbazi to increase the audience's participation was to produce both the immersion effect and the estrangement effect simultaneously. These double features of Sanbazi are dialectically incorporated and simultaneously bring about both the social reality reflection and enjoyment of the audience. Third, the puppetry is valid as not a way to describe reality but one of the ways to look at social reality. Conclusionally, in terms of producing counter-discourse, the puppet show has more extensible than any other form of performance with regard to expression.

A Study on the Activation of Archive Exhibitions using Archival Contents (기록콘텐츠 기반의 아카이브 전시 활성화 방안)

  • Seo, Eun-Gyoung;Park, Heejin
    • Journal of Korean Society of Archives and Records Management
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    • v.19 no.1
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    • pp.69-93
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    • 2019
  • Archive exhibitions are one of the important tasks of archives that promote the value of archives and contribute to increasing users' interest and positive image but have not yet been activated. Recently, there has been a shift from a one-way archive exhibition to a new way to draw attention and understanding from users by using archival contents. This study aims to propose ways to activate archive exhibitions by utilizing archival contents by analyzing the exhibits of domestic cultural heritage institutions. Focusing on ways to improve the understanding and utilization of records through archival contents, the proposed strategy for developing archive exhibition programs is a three-way contents-based exhibition, experiential exhibition, and digital environment-based exhibition. The results of this study are expected to help develop archival exhibition programs that will enhance users' interest and understanding of records.

Design and Implementation of Hybrid Apps Design based on Spring MVC (스프링 MVC 기반에서 하이브리드 앱 디자인 설계 및 구현)

  • Lee, Myeong-Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.3
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    • pp.395-400
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    • 2019
  • The Web environment of the frontend domain is increasingly competitive to preempt the new standard of presentation layer. N-Screen, a service that enables users to seamlessly use one content in various devices in Korea, is competing for market preemption by recognizing it as a core service of the future. In the cloud computing, N-screen is a typical service type. However, most of the frontend research required for groupware in enterprise environments has been limited to responsive web design for the web and native apps for mobile. Gradually, the need for MVC design patterns is increasingly widening in enterprise environments to overcome the cultural differences of companies and to support one source multi-use strategy supporting multiple devices and development productivity. Therefore, in this study, we will analyze and design JPetStore with hybrid application design based on Spring MVC, e-government standard framework environment of next generation web standard, and provide reference model of frontend hybrid apps design in future enterprise environment.

Communities and community archives (공동체와 공동체 아카이브에 대한 고찰)

  • Youn, Eun-ha
    • The Korean Journal of Archival Studies
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    • no.33
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    • pp.3-37
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    • 2012
  • This article will examine the community archive movement, exploring its roots, its variety and the present developments. It will identify limitations of archival principles in managing community records, particularly on the many gaps and insufficiencies for dealing with historically marginalized groups in the contemporary archival infrastructure. Introducing paradigm shifts in the understanding of the role of archives, the author examines new challenges and opportunities of archival community on community archives.

A Study on the High-Emotional Quality in the Design perceived by Chinese Millennials - focused on Emotional Image- (중국의 밀레니얼 세대가 인식하는 디자인에서의 고급감성에 관한 연구 -감성 이미지를 중심으로-)

  • Sung, Sora;Nah, Ken
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.361-367
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    • 2019
  • The purpose of this study is to examine the high-emotional quality in the design perceived by the Chinese millennials. To do this, we summarized the theoretical concepts of high-emotional quality in design based on the understanding of the characteristics of the millennials. Second, we collected and analyzed the high-emotional quality images thought by 50 millennials living in Beijing, China. Research results showed that high-emotional quality in the design perceived by the Chinese millennials was the innovation of the technology with the change of times, the social superiority that distinguishes me from other groups, and the cultural excellence taking more pride in own culture. This study are expected to be used as the basic data to understand the emotions of the Chinese millennials and to establish a design strategy for them.

Korea-China Game Design Department Education System Status Comparison and Analysis - A Study on Development Plan for Nurturing Game Professionals (한중 게임디자인학과 교육시스템 현황비교 및 분석 - 게임전문인재 양성을 위한 발전 방안 연구)

  • Zheng, Shuai;Lee, Dong Lyeor
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.235-240
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    • 2021
  • Recently, the number of users has risen sharply while the development speed of the Chinese game industry is rapidly developing. The game industry has already become a promising industry in China's cultural industry. With the rapid development of the Chinese game industry, the demand for specialized game designers and game development personnel is urgent. Still, at present, it is difficult for graduates to get a job at a game company every year even if a new game design department is established at a Chinese university. This may be due to a conflict between the education of the game major in the game market. In this paper, we present a customized development strategy while summarizing the problems that existed in the Chinese game design department in the rapidly developing background of the game industry, Try to provide a valuable opinion. and use it as a reference for the future development of education in the Chinese game major.

A Study on the Information Security Related Organizational Citizenship Behavior: From Prospect Theory and Goal Orientation Theory Perspective (정보보안 관련 조직시민행동에 대한 연구: 개인 전망, 조직 목표지향성 관점을 중심으로)

  • Hwang, In-ho;Hu, Sung-ho
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.89-97
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    • 2021
  • The purpose of this study is to verify the influence of the cognitive process related to the organizational citizenship behavior. The research method consisted of the cross-design of the prospect dimension and goal orientation dimension, and information security factors consisted of distributive justice, response efficacy, self efficacy, and organizational citizenship behavior. As a result of the study, the dimension of prospect had a significant effect on response efficacy and self efficacy, and it was found that the influence of the gain condition was greater than that of the loss condition. The goal orientation dimension had a significant effect on response efficacy and self efficacy, and it was found that the influence of the growth condition was greater than that of the validation condition. The research model that explained the relationship between information security factors appeared as a partial mediating model between distributive justice, response efficacy, and organizational citizenship behavior. The implications of this study suggest that it is necessary to establish an information security strategy in combination with individual decision-making factors and organizational culture factors.

A Study on the Effect of Trust on the Delivery App. Service to Emotional & Rational Factor & User's Word of Mouth (배달앱 서비스 이용자의 신뢰가 감성, 이성적 요인과 구전에 미치는 영향 요인 연구)

  • Ha, Youn-Soo;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.85-98
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    • 2021
  • Domestic delivery app services are taking a leap forward as the non-face-to-face culture spreads due to the COVID 19 situation and the industrial scale is also growing. In the expanding delivery app service market, we try to verify the structural relationship between variables by empirically analyzing the influencing factors of users' trust in rational and emotional factors. Delivery app service users trust and discriminate parameters in the relationship between rational and emotional factors. Satisfaction according to the trust of a valid delivery app service and service expansion model through word of mouth was designed. It was verified through a hypothesis whether it had an effect, and it can be used as a variety of service strategies for delivery app service users.