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http://dx.doi.org/10.15207/JKCS.2021.12.3.085

A Study on the Effect of Trust on the Delivery App. Service to Emotional & Rational Factor & User's Word of Mouth  

Ha, Youn-Soo (Graduate School of Digital Design, Kyungsung University)
Lee, Sang-Ho (Department of Digital Media, Kyungsung University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.3, 2021 , pp. 85-98 More about this Journal
Abstract
Domestic delivery app services are taking a leap forward as the non-face-to-face culture spreads due to the COVID 19 situation and the industrial scale is also growing. In the expanding delivery app service market, we try to verify the structural relationship between variables by empirically analyzing the influencing factors of users' trust in rational and emotional factors. Delivery app service users trust and discriminate parameters in the relationship between rational and emotional factors. Satisfaction according to the trust of a valid delivery app service and service expansion model through word of mouth was designed. It was verified through a hypothesis whether it had an effect, and it can be used as a variety of service strategies for delivery app service users.
Keywords
Trust; Delivery App; Emotional & Rational; TAM; PAM; Word of Mouth;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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