• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.25-37
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• 2015

본 연구의 목적은 해외여행 동기에 따라 여행자들의 집단을 나누고 각 집단별로 해외여행시 구매하는 상품이나 이용 매장의 특성을 비교하는데 있다. 문헌연구를 통해 여행동기와 구매상품의 종류와 속성, 쇼핑장소의 유형과 속성에 대한 주요 문항들을 추출하였다. 20-50대 해외여행 경험자 431명을 대상으로 설문조사를 실시하였고 K-평균 군집분석을 통해, 적극적 집단, 소극적 집단, 자연 쾌락추구 집단, 가족 발견추구 집단의 4개의 군집이 확인되었다. 적극적인 여행자들은 해외에서 구매하는 모든 상품종류에 대해 가장 높은 관심을 보였으며 다른 세 집단보다 유의하게 차이가 있었다. 특히 소극적인 여행자나 자연 쾌락추구 여행자들보다 패션 사치품이나 기념품 구매를 중요하게 생각하는 것으로 나타났다. 또한 상품 속성에서 디자인과 명성, 실용성, 가격과 품질 등의 요인들을 중요하게 고려하였다. 구매 장소 측면에서는 적극적 집단은 지역 시장, 패션매장, 선물매장 순으로 선호하였으며 소극적인 여행자들은 패션매장을 더 선호하는 것으로 나타났다. 구매장소 속성의 중요도는 편의성, 디스플레이, 매장위치 및 판촉활동 순으로 중요시되었으며 적극적인 여행자들은 다른 세 집단 여행자들보다 매장 편의성에 대한 관심이 유의하게 높았다. 가족 발견중심 여행자와 자연 쾌락추구 여행자 집단은 쇼핑행동이 비슷하거나 일부 요인에서만 차이가 있었다. 소극적 여행자들은 나머지 세 집단과 구별되게 모든 쇼핑행동에 대한 관심이 낮았다. 여행동기에 근거한 시장세분화는 서로 다른 쇼핑행동을 예측할 수 있는 변별력이 있음을 보여주었다.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.395-403
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• 2016

This study investigates SNS usage behaviors of SNS users with a change of SNS use environment and an increase of users. This study compares the difference of use motivation, preferred type, and main use SNS according to socio-demographic variable of SNS users using cross tabulation analysis and also conducts a comparative analysis of main use SNS of each SNS user using correspondence analysis. The results show main use motivation of SNS is relationship seek, most preferred type is closed type, and main use SNS is Kakaostory. Next, we find that there are differences on use motivation, preferred type, and main use SNS, depending on the socio-demographic characteristics of SNS users. The result of correspondence analysis shows how users are using SNS services and what structure their competitive relations of SNS services are made. In the conclusion, the study presents summary of the findings, implications, and tasks for further studies.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.110-122
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• 2019

IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.63-66
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• 2023

최근 경기침체와 고용 없는 성장, 그리고 실업률을 극복하기 위해 다각적인 해법을 찾고 있으며, 이를 개선하기 위한 방법으로 창업을 통한 일자리 창출을 중요히 여기는 정부는 창업을 적극적으로 권장, 지원하고 있다. 창업관련 기존의 연구는 주로 청년과 대학생, 시니어 창업과 관련한 창업의도에 미치는 선행변수에 대한 연구들과 독립창업, 가맹점 창업, 소상공인 창업 등 창업형태에서 창업에 대한 영향관게 연구들이 주류나 직장인들을 대상으로한 창업의도 연구는 찾아보기 힘들다. 본 연구의 목적은 창업의도를 향상하기 위한 주요한 방법으로 창업내·외적 동기의 중요성을 강조하고 심리적 자본, 사회적 자본, 인적자본, 경제적 자본이 창업의도 사이에서 매개적인 역할을 하고 있는지 탐색적으로 분석하는데 있다. 직장인의 여러 자본요인 중 주요 자본 요인을 도출하여 정부창업지원제도 개선 방안 마련과 창업환경 조성을 통해 창업 성공률을 제고하고자 한다.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.363-372
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• 2021

Aim of this study was to confirm the effect of teaching and learning methods on outcomes of learner according to learning style. For this, 22 of dental hygiene students(case group) was treated teaching & learning methods according to learning style while 24 of students(control group) was non treated. Pre-survey were performed before performance of program. Formative Evaluation(FE) was conducted in 2, 3 and 4 week of program respectively and summative evaluation(SE), survey of subject interest(SI) and learning motivation(LM) were conducted in 5 week. The result of study, FE, SI and LM after treatment were increased than before treatment in case group(p<0.05). SI and LM of case group were higher than control group(p<0.05). FE after treatment was increased than before treatment in he assimilator(p<0.05). SI and LM of case groups were higher than control group in assimilator and diverger(p<0.05). The result of correlation analysis, SI was related with SE, FE, LM(p<0.01, p<0.05). Thus, it is necessary to development, application and study of teaching & learning consider to learning style.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.606-608
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• 2018

In this study, MBTI personality type test was conducted for high school students in engineering, and then programming class was conducted to analyze students' learning attitudes. To do this, we designed learning based on creative problem solving model and integrated thinking model. Students classify I (introvert) type and O (extrovert) type as a primary and T (thinking type) and P (cognitive type) as secondary. As a result of this study, learning motivation factors according to personality type were found. Therefore, in future research, we want to study the change of learning method according to learner personality type.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.285-295
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• 2018

This study examined the effects of Cyber University students' educational participatory motivation and life satisfaction on their satisfaction with their major. The subjects were 937 adult learners at one of the Cyber Universities in Seoul, Korea, who were over 20 years of age. The results were as follows. First, the main motivation of the Cyber University students was goal-oriented, followed by learning-oriented motivation and activity-oriented motivation. Second, there were significant differences in their educational participatory motivation, life satisfaction and major satisfaction according to their sex, age, occupation, marriage and major. Third, their life satisfaction and three types of educational participatory motivation had positive effects on the satisfaction with their major in the order of life satisfaction, goal-oriented motivation, learning-oriented motivation and activity-oriented motivation. These findings suggest that adult learners' quality of life and motivation to learn are very important for increasing the degree of satisfaction with their major.

• Management & Information Systems Review
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• v.36 no.5
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• pp.195-222
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• 2017

Today's economy is becoming more and more convergence between different industries as the demarcation of the boundaries of all areas is leading to innovations such as mobile and social network services. So Fin-tech is a new technology that can combine the advantages of mobile and Internet with the technology revolution to easily handle financial and IT tasks. This Fin-tech is a compound word of finance and technology. The purpose of this study is to investigate the overall structural relationship between Fin-Tech use motivation (usefulness, enjoyment) on user attitude and word of mouth intention. In addition, we investigated how FinTech use motivation, user attitude, and word of mouth intention change according to innovation resistance tendency. And, we examined how the motivation, user attitude, and word of mouth intention of FinTech change according to the message type (rational and emotional). The main results of this study are as follows. First, the usefulness and enjoyment of motivation for using FinTech have a positive effect on user attitude, and user attitude also has a positive effect on word of mouse intention. Second, the relationship between FinTech use motivation, user attitude, and word of mouth intention was found to difference according to consumers' innovation resistance. Third, it was found that the relationship between FinTech use motivation, user attitude, and word of mouth intention differs according to type of message (rational, emotional). At the conclusion of the study, the summary of the research results, implications and limitations, and future research direction are described.

• Journal of The Korean Association For Science Education
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• v.32 no.2
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• pp.306-319
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• 2012

The purpose of this study was to investigate high school students' learning style, perception of types of laboratory instruction, and the relationship between the learning style and preferred type of laboratory instruction. The participants of this study were 19 female high school students, from Incheon in Korea, who showed outstanding science grades. Dunn et al's revised Learning Styles Inventory (1997) was used for testing students' learning style. The students were asked to choose preferred and not preferred types of experiments and describe the reason of the choices after implementation of 4 types of experiments: verification, discovery, explorator, and investigation laboratory instructions. The findings of this study were as follows: Firstly, the students had a certain common learning style irrelevant to their personal characteristics, i. e; they showed high (self, teacher, parents) motivation and structure stimuli that was common in Korean students. Second, outstanding students prefer unstructured and open laboratory instructions. And those students were highly influenced by sociological and emotional stimuli. Third, students' learning style was related to their preferred type of laboratory instruction. Students preferring unstructured and open laboratory were influenced by sociological and emotional stimuli, while those preferring structured and closed laboratory were influenced by physiological stimuli.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.235-246
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• 2014

This study was aimed to find out the relationships among the types of participation motive to life-long education, the degree of education satisfaction and perception degree to the successful aging of the elderly. 414 questionnaires were collected from the elderly who are 65years plus and attend the life-long education program provided by well-fare center in Chunan-city, Chungchongnam-do. The t-test, ANOVA, and regression analysis, etc were carried out using SPSS 11.0 ver. to analyze the data. The results are as follows. First, the types of participation motive to life-long education were sorted out as the action-oriented motive, goal-oriented motive and learning-oriented motive. Second, The education satisfaction was affected positively by the learning-oriented motive. Third, the action-oriented and learning-oriented motive affect the perception degree to the successful aging positively. Forth, The education satisfaction degree affect the perception degree to the successful aging positively.