• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.627-641
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• 2022

Although CSV means pursuing social and economic values at the same time, research on consumer benefits recognized by consumers, the subject of economic value, is insufficient. The purpose of this study is to investigate the effect of CSV activities of financial companies on purchase intention through consumer benefits and psychological distance for consumers. 265 copies of survey data were collected, and the research hypothesis was verified using SPSS 25.0 and Smart PLS 3.0. As a result of the analysis, first, fairness and authenticity had a positive (+) effect on both social and personal benefits. Second, it was found that the social and personal benefits subjectively perceived by consumers had a positive (+) effect on both purchase intention. Third, it was found that the social benefits perceived by consumers through CSV activities of financial companies had a positive (+) effect on purchase intention through psychological distance, but the mediating effect of personal benefits was not significant. Based on these research results, practical proposals were made to increase the efficiency of CSV activities by grasping the effect of consumers and purchase intentions on CSV activities of financial companies, and conclusions, implications, and future research directions were presented.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.291-308
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• 2022

The purpose of this study is to suggest an effective marketing method for product advertising. With regards to this, 148 copies of survey data were collected from consumers, and the hypothesis of this study was verified using SPSS 25.0. The results revealed that (1) Human Brand attractiveness had a positive effect on Human Brand attachment among the products of low involvement. (2) The uniqueness and the intimacy of Human Brand had a positive effect on Human Brand attachment among the products of high involvement. Through this study, the effect of reliability, expertise, attractiveness, uniqueness, and intimacy among human brand characteristics on human brand attachment, human brand attitude, and product purchase intention was confirmed, and it was also possible to confirm the difference in influence on human brand characteristics and purchase intention according to the product characteristics involved. This study has expanded the research scope of Human Brand, which has been studied mainly by entertainers and entrepreneurs, to sports stars and through empirical analysis, it has tried to identify influencing factors to improve purchasing intent based on high and low-contention characteristics of advertising products.

• Journal of Korean Tunnelling and Underground Space Association
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• v.24 no.5
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• pp.355-374
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• 2022

Soil conditioning improves the performance of EPB (earth pressure balance) shield TBMs (tunnel boring machines) by reducing shear strength, enhancing workability of the excavated soil, and supporting the tunnel face during EPB tunnelling. The mechanical and rheological behavior of the excavated muck mixed with additives should be properly evaluated to determine the optimal additive injection condition corresponding to each ground type. In this study, the laboratory pressurized vane test apparatus equipped with a vane-shaped rheometer was developed to reproduce the pressurized condition in the TBM chamber and quantitively evaluate rheological properties of the soil specimens. A series of the pressurized vane tests were performed for an artificial sand soil by changing foam injection ratio (FIR) and polymer injection ratio (PIR), which are the injection parameters of the foam and the polymer, respectively. In addition, the workability of the conditioned soil was evaluated through the slump test. The peak and yield stresses of the conditioned soil with respect to the injection parameters were evaluated through the rheogram, which was derived from the measured torque data in the pressurized vane test. As FIR increased or PIR decreased, the workability of the conditioned soil increased, and the maximum torque, peak stress, and yield stress decreased. The peak stress and yield stress of the specimen from the laboratory pressurized vane test correspond to the workability evaluated by the slump tests, which implies the applicability of the proposed test for evaluating the rheological properties of excavated soil.

• Journal of Korean Tunnelling and Underground Space Association
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• v.24 no.2
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• pp.171-182
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• 2022

InSAR (Interferometry SAR) technique is a technique that uses complex data to obtain phase difference information from two or more SAR image data, and enables high-resolution image extraction, surface change detection, elevation measurement, and glacial change observation. In many countries, research on the InSAR technique is being conducted in various fields of study such as volcanic activity detection, glacier observation in Antarctica, and ground subsidence analysis. In this study, a case of large ground settlement due to groundwater level drawdown during tunnelling was introduced, and ground settlement analyses using InSAR technique and numerical analysis method were compared. The maximum settlement and influence radius estimated by the InSAR technique and numerical method were found to be quite similar, which confirms the reliability of the InSAR technique. Through this case study, it was found that the InSAR technique reliable to use for estimating ground settlement and can be used as a key technology to identify the long-term ground settlement history in the absence of measurement data.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.390-400
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• 2022

University Identity can effectively convey the core values for which schools aim by establishing university identity and integrating one unique image. Therefore, most universities are actively implementing promotional strategies such as newly defining university identity or releasing cultural products. Recently, university brands have been continuously exposed and differentiated through SNS such as Instagram, YouTube, and Facebook as well as existing advertisements and homepages. This study analyzes the identities of the top 80 universities in Korea and China, by referring to the rankings of Asian universities in the 2021 QS World University Rankings, and addresses differences in terms of design shape, number of colors, and use of English. Moreover, 'Cohen's Kappa' consistency analysis was applied to secure data accuracy by analyzing the difference in visual expression of university identity between the two countries through quantification and cross-analysis of visualized university identity design of Korean and Chinese universities. As a result of the study, it is creative, irregular, and has a lot of use of blue, red, and green, and most of them can be seen in less than two colors. In addition, it turns out that word marks and abstract forms of expression are used for university identity design. This study can present implications as effective basic data for internationalizing universities and creating differentiated university identity designs in the future.

• Journal of Nutrition and Health
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• v.55 no.2
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• pp.201-210
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• 2022

Vitamin A (Vit A) is a lipid-soluble vitamin required for diverse normal body functions, including good vision, reproduction, growth, development, and cellular differentiation. The therapeutic effects of Vit A have been demonstrated for the treatments of inflammation, low immunity, and cancer. The present review discusses the scientific evidence for establishing the 2020 Dietary Reference Intakes for Koreans (KDRI) for Vit A, issues caused by unit change of Vit A, and suggestions for the 2025 KDRI revision. Due to the changes in the standard bodyweight observed in several age groups, the 2020 KDRI had minor revisions as compared to the 2015 KDRI. In the 2015 KDRI, the Vit A unit has changed from retinol equivalent (RE) to retinol activity equivalent (RAE) and the activity of carotenoids became half with RAE compared to RE due to this unit change. Since the Vit A intake of Koreans relies heavily on plant-based carotenoids, the dietary intake of Vit A in Koreans as determined by considering the RAE was much lower than values obtained with RE. The analysis for Vit A intake by the Korean National Health and Nutrition Survey only reflects intakes of retinol and beta-carotene. Thus, it would be necessary to include the consumption of other provitamin A, such as alpha-carotene and beta-cryptoxanthin. Moreover, assessing the amounts of Vit A in foods should be customized to Korean diets since there are seasonal variations in the carotenoid concentration of plants. Moreover, other factors such as age- and sex-specific intake data and considerations of baseline micronutrient status, body mass index, and dietary patterns should be considered for developing more precise KDRI. In particular, the Vit A requirement needs to be met by consuming diverse foods, including animal foods.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.197-211
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• 2022

This study examines the structural relationship between parents' positive parenting attitudes, negative parenting attitudes, emotional problems, and academic helplessness. To this end, the data of 2,590 first-year middle school students in the Korean Children and Youth Panel Survey 2018 were used to understand the structural relationship between variables. For this study, the correlation between variables was examined with SPSS 21.0, and the structural relationship between variables was identified with AMOS 21.0. The research results are as follows. First, it was found that the positive parenting attitude and negative parenting attitude of parents had a significant effect on academic helplessness. Second, parents' positive and negative parenting attitudes had a significant effect on emotional problems. Third, emotional problems had a significant positive effect on academic ability. Fourth, emotional problems were partially mediated between parents' positive parenting attitudes, negative parenting attitudes, and academic helplessness. In other words, the emotions of adolescents affected by their parents' parenting attitudes affect their learning. Through this study, it is meaningful to confirm that emotional problems can be treated as factors that influence studies, not simply limited to factors influenced by other factors.

• Smart Media Journal
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• v.11 no.3
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• pp.39-53
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• 2022

Cloud of Things (CoT) can provide IoT applications with unlimited storage functions and processing power supported by cloud services. However, in a centralized cloud of things, it can create a single point of failure that can lead to bottleneck problems, outages of the CoT network. In this paper, to solve the problem of centralized cloud of things and interoperate between different service domains, we propose an IoT service interoperability system using distributed fog computing and blockchain technology. Distributed fog is used to provide real-time data processing and services in fog systems located at a geographically close distance to IoT devices, and to enable service interoperability between each fog using smart contracts and distributed ledgers of the blockchain. The proposed system provides services within a region close to the distributed fog entrusted with the service from the cloud, and it is possible to access the services of other fogs without going through the cloud even between fogs. In addition, by sharing a service right token issuance information between the cloud and fog nodes using a blockchain network, the integrity of the token can be guaranteed and reliable service interoperability between fog nodes can be performed.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.77-86
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• 2021

A method of constructing a war simulation based on Bayesian Inference was proposed as a method of constructing heterogeneous historical war data obtained with a time difference into a single model. A method of applying a linear regression model can be considered as a method of predicting future battles by analyzing historical war results. However it is not appropriate for two heterogeneous types of historical data that reflect changes in the battlefield environment due to different times to be suitable as a single linear regression model and violation of the model's assumptions. To resolve these problems a Bayesian inference method was proposed to obtain a post-distribution by assuming the data from the previous era as a non-informative prior distribution and to infer the final posterior distribution by using it as a prior distribution to analyze the data obtained from the next era. Another advantage of the Bayesian inference method is that the results sampled by the Markov Chain Monte Carlo method can be used to infer posterior distribution or posterior predictive distribution reflecting uncertainty. In this way, it has the advantage of not only being able to utilize a variety of information rather than analyzing it with a classical linear regression model, but also continuing to update the model by reflecting additional data obtained in the future.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.107-118
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• 2021

One of the debates regarding the college admission systems is about which admissions screening works as a mechanism for social mobility, between early and regular admissions. This study attempted to contribute to related discussions by analyzing the income level of college admissions students according to the admissions screening (early vs. regular admissions) using data from the third year survey of the Korean Education & Employment Panel II (KEEP II). Analyzing the dataset, we found that parental income was almost the same between students admitted from early and regular admissions. To be specific, average monthly parental income was 586.4 million Korean Won for students admitted from early admission while it was 585.4 million Korean Won for those admitted from regular admission, which means that the difference between the two was neither practically nor statistically significant. Applying the chi-square test, we tested whether the relationship between parental income and types of college admissions and found no statistical significance. Finally, categorizing colleges where students are admitted by ranking, we compared parental incomes among students. We found that parental income was higher for top-ranked universities, and that parental income was higher for students admitted from early admission. We concluded that early admission can possibly be an admission system for "well-offs" between the two, and that early admission may not be working as a pathway to facilitate social mobility compared to the regular admissions.