• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.271-274
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• 2022

몇 년 전부터 유행하고 있는 성격 유형 검사는 여전히 MZ세대들 사이에서 인기를 끌고 있다. 본래는 학교나 군대에서 성격 유형과 적성 파악을 위해 활용하던 검사였지만, 과학적 근거가 있으면서도 자신의 성격 유형을 쉽게 확인할 수 있어 하나의 문화로 자리 잡았다. 이에 마케팅 시장에서는 유형 검사를 활용하여 브랜드·제품 홍보에도 쓰이고 있다. 본 논문에서는 연애와 관련된 유형 검사 사이트를 구현하고 참여한 사용자들이 입력한 정보와 선택한 설문, 결과를 바탕으로 전체 사용자, 남녀로 구분 지어 유형별 선호하는 데이트 스타일을 분석하고자 한다. 유형별에 맞는 데이트 장소를 추천하는 시스템을 개발하고, 이러한 시스템을 통해 데이트 장소를 정할 때 사용자들의 편의성을 도모하고 분석한 내용이 마케팅 시장의 브랜드·제품 홍보와 이벤트에 유용하게 사용될 것으로 기대된다.

• Proceedings of the Korean Society for Information Management Conference
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• 2016.08a
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• pp.81-86
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• 2016

공개자원운동의 일환으로 등장한 OER, OCW 컨텐츠를 정보자원으로서 관리해야 할 필요성이 커지고 있다. 이에 본 연구는 국내 대학도서관 OER 현황분석을 하고자 한다. 이를 위해 성균관대학교, 숙명여자대학교, 부산대학교를 분석대상으로 선정하였으며, 컨텐츠 및 컨텐츠 품질, 홍보, 플랫폼 세 항목을 기준으로 분석하였다. 그 결과 첫째, OER을 정보자원으로서 체계적으로 수집 관리해야 할 대상으로 보고 있지 않았다. 둘째, OER 서비스 활성화를 위해 적극적으로 홍보가 이루어지지 않고 있었다. 셋째, 이용자들이 참여할 수 있는 OER 플랫폼은 구축되어 있으나 이용자들이 쉽게 접근할 수 있는 수준이라 보기 어려웠다. 이에 대한 해결 방안을 모색하여 대학도서관이 교내정보자원의 통합관리기관으로서 역할제고 방안에 대해 고찰하는 것에 의의가 있다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.23-25
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• 2021

본 논문에서는 대학별 홍보 전략, 발전에 기여하기 위한 서비스를 제안한다. 이 서비스는 데이터 수집에는 크롤링을 사용하고 사이킷 런을 사용하여 정확도를 최대화하고, 각 분류된 카테고리의 오류을 최소화한다. 이 서비스는 각 카테고리별로 특성이 높은 키워드를 사용하여 카테고리 별 학습 데이터셋을 생성한 후 이러한 학습 데이터셋을 바탕으로 각 기사들을 최적의 카테고리로 분류해주는 분류기를 구현한다. 이러한 분류기를 사용하여 분류된 기사들을 분석하여 막대 그래프 등의 시각화된 자료들로 볼 수 있도록 하여 기존의 대학 홍보 자료에 비해 누구든 쉽고 간단하게 접근이 가능하도록 한다.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.50-62
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• 2016

The aim of this study was to develop scale of test taker to affect on process of selection of college. The study procedures were performed as follow : establish of study model, item generation, verification of content validity, 1st and 2nd pilot test and verification of construct validity and reliability. In order to verification of validity and reliability, 230 freshman were surveyed and the data were analyzed by mean, standard deviation, skewness. kurtosis, Pearson correlation, Verimax factor analysis and Cronbach's ${\alpha}$. As result of factor analysis, the 15 factors(61 items) that explain 68.37% of the total variance were extracted and each factors were classified by attribution as follow : Information collection-mass media(4items), college activity (3items), support and environment(4items), education(5items), Influential person on decision making(3items), education quality(4items), education service(5items), reputation(3items), accessibility(2items), personal circumstances(2items), college's mass media(5items), promotion (4items), on-line(4items), person's PR (3items), College image(10items). Cronbach's ${\alpha}$ of total items was 0.916 and Cronbach's ${\alpha}$ of each factors were showed range between 0.694~0.878. Measurement scale of this study may be utilized to collect basic data be required to establish policy strategy of local college be faced with difficulty of admission recruitment.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.390-400
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• 2022

University Identity can effectively convey the core values for which schools aim by establishing university identity and integrating one unique image. Therefore, most universities are actively implementing promotional strategies such as newly defining university identity or releasing cultural products. Recently, university brands have been continuously exposed and differentiated through SNS such as Instagram, YouTube, and Facebook as well as existing advertisements and homepages. This study analyzes the identities of the top 80 universities in Korea and China, by referring to the rankings of Asian universities in the 2021 QS World University Rankings, and addresses differences in terms of design shape, number of colors, and use of English. Moreover, 'Cohen's Kappa' consistency analysis was applied to secure data accuracy by analyzing the difference in visual expression of university identity between the two countries through quantification and cross-analysis of visualized university identity design of Korean and Chinese universities. As a result of the study, it is creative, irregular, and has a lot of use of blue, red, and green, and most of them can be seen in less than two colors. In addition, it turns out that word marks and abstract forms of expression are used for university identity design. This study can present implications as effective basic data for internationalizing universities and creating differentiated university identity designs in the future.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.165-175
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• 2008

With the beginning of the 21st century, the rapid change of the environment of education makes the universities eager to develop a new image of themselves (i.e. image marketing). Character, one of the image marketing items, plays an important role for improving the image of universities by connecting the inner members more firmly, preserving the tradition of the university and being used as an advertising instrument. Considering these important roles, universities are focusing on designing character in order to express their identity and image efficiently. In this study, I surveyed the characters of universities and examined that these characters are reflecting the image of their universities, working on unity and harmony of the members and establishing the identity of each university properly. At the same time, I analyzed the relation between characters and symbols of universities. I expect that familiar and identified characters can be an essential element in improving the image of universities by giving visual advertising effects and informing the image of universities distinctively.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.397-398
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• 2012

본 연구는 대학 홍보 전략에 활용하고 있는 마케팅PR 전략 활동을 연구 목적에 따라 3가지의 유목을 분류하고 각 유형에 맞는 사례를 조사하여 분석하고자 한다.

• Life and Agrochemicals
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• s.262
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• pp.28-29
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• 2010

영국 리즈대학과 요크대학의 연구팀은 친환경 유기농장을 유지하는 것보다 기존 농장 주변으로 자연 생태계 지역을 완충지로 두는 것이 식량 생산에 더욱 효과적이라는 연구결과를 냈다. 친환경 유기농업은 상대적으로 수확량이 적어 개간 면적이 넓어지기 때문에 결국 생태계에 악영향을 끼치게 될 것이란 분석이다.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.383-389
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• 2019

The purpose of this study was to investigate the information display at Yong In University through the use of field observations and surveys to improve the facility that adheres to the user's comfort and accessibility. The study has found that the arrangement of importance of subjects that are more relevant to the intended audience and the placement of the information kiosk at places where people would stay for longer durations have higher chances of absorbing the information provided in the kiosk. Though the study has been investigated in a limited setting of Yong In University, the broader implications of this study can be extend to public spaces that also provide information kiosks.

• Journal of Fashion Business
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• v.7 no.1
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• pp.160-178
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• 2003

Recently, the field of university PR(public relations) and UI(university identity) come to be emphasized as a remarkable one because the applicants to the universities are consistently reduced in Korea. The purpose of this thesis is to present a souvenir for university PR which is designed in a clothing commodity, easily accessible to visitors, helping students and university officials to keep a pride to our university. We have designed four kinds of clothing, ie T-shirts, polo-shirts, trousers, and hats, after scrutinizing those of other universities. By making change the length of sleeves and slacks, the four kinds were transformed into eight kinds of clothing commodities. The basic trend of this design is on the trompe l'oeil, with the colors being white, grey and black ones, which are of 100% cotton.