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http://dx.doi.org/10.5392/JKCA.2016.16.07.050

Development a Measurement Scale for Analysis on Factors Influencing College Choice of College Freshman's  

Kim, Myung-Eun (대원대학교 치위생과)
Jang, Won-Seok (대원대학교 물리치료과)
Publication Information
The Journal of the Korea Contents Association / v.16, no.7, 2016 , pp. 50-62 More about this Journal
Abstract
The aim of this study was to develop scale of test taker to affect on process of selection of college. The study procedures were performed as follow : establish of study model, item generation, verification of content validity, 1st and 2nd pilot test and verification of construct validity and reliability. In order to verification of validity and reliability, 230 freshman were surveyed and the data were analyzed by mean, standard deviation, skewness. kurtosis, Pearson correlation, Verimax factor analysis and Cronbach's ${\alpha}$. As result of factor analysis, the 15 factors(61 items) that explain 68.37% of the total variance were extracted and each factors were classified by attribution as follow : Information collection-mass media(4items), college activity (3items), support and environment(4items), education(5items), Influential person on decision making(3items), education quality(4items), education service(5items), reputation(3items), accessibility(2items), personal circumstances(2items), college's mass media(5items), promotion (4items), on-line(4items), person's PR (3items), College image(10items). Cronbach's ${\alpha}$ of total items was 0.916 and Cronbach's ${\alpha}$ of each factors were showed range between 0.694~0.878. Measurement scale of this study may be utilized to collect basic data be required to establish policy strategy of local college be faced with difficulty of admission recruitment.
Keywords
College Selection; Information Collection; Information Provision; Influential Person; College PR; College Image; Development of Scale;
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