• Journal of Agricultural Extension & Community Development
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• v.29 no.4
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• pp.191-201
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• 2022

This study aims to segment the rural tourists markets according to benefits sought after the COVID-19 outbreak. Data were collected from 284 usable visits in 20 rural tourism village. Results show that it was classified into three clusters from factor-cluster analysis, The first cluster was 'negative participation type', and the overall pursuing benefit factor was low. The second cluster was 'complex pursuit type', and all the pursuing benefit factors were higher than the average. The third cluster was 'experience-seeking type', and the benefits of pursuing rural experiences, special experiences, and intimacy were high. Each cluster showed differences in educational background, age, residential area, type of visit, awareness, satisfaction, and behavioral intention of rural tourism villages.

• Journal of Agricultural Extension & Community Development
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• v.28 no.3
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• pp.127-136
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• 2021

The purpose of this study was to identify the factors influencing involvement of rural healing tourism participants. The hierarchical regression analysis was applied for this study. In the first stage, age, educational level, and motivation(physical cure) had a positive effect on involvement. However, Occupation(public officials/faculty staff) had a negative effect on involvement. In the second stage, age, educational level, motivation(physical cure), and propensity to pursue wellness had a positive effect on involvement. In the third stage, age, educational level, propensity to pursue wellness, attention restoration awareness, and rural healing tourism satisfaction had a positive effect on involvement. The results of this study show that not only the characteristics of rural healing tourists, but also positive experiences in healing tourism have the greatest influence on tourists' involvement. The results of this study suggest practical implications for how to effectively increase the degree of tourists' involvement in healing tourism.

• Journal of Agricultural Extension & Community Development
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• v.30 no.3
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• pp.131-141
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• 2023

This study aims to examine the structural relationships among leisure activity, psychological capital, and quality of life in rural healing tourists. Data were collected from 407 workers who had experience in rural healing tourism through an online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, confirmatory factor, and structural equation modelling analysis. The results of structural equation modelling indicate participation in leisure activities had a positive effect on psychological capital. Psychological capital had a positive effect on quality of life. The results of this study suggest that leisure activities play an important role in improving workers' psychological capital. Through rural healing tourism, various outdoor activities, cultural activities, and social interaction with people using rural resources can help improve the psychological capital of workers.

• Journal of Agricultural Extension & Community Development
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• v.16 no.3
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• pp.615-641
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• 2009

This study aims to develop Semangum tourism package that can be most suitable for the tourist. The data were obtained by a survey carried out between August, 17 and August, 24, 2009 with a sample of latent tourist of Semangum. Conjoint analysis has been used to estimate the relative importance of attributes. Four main attributes and two or three attributes levels for each determinant were chosen for conjoint analysis. Eleven model package were made using fractional factorial design, and presented to the latent tourist, who were asked to reply in order of their like. Results show that the most important attributes for tourist were in order of cost, connected tourism, accommodation and report activity.

• Journal of Agricultural Extension & Community Development
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• v.16 no.4
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• pp.795-835
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• 2009

Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer's kindness and farmer's knowledge above all difference factors on tourism activities. The most preferences of activity's factor is program's quality which is include variety, characteristics, interest without regard to sex, age, companion. Both 'walking on the road' and 'climbing the Orum' is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.

• Journal of the Korean Institute of Rural Architecture
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• v.1 no.1
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• pp.15-22
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• 1999

• Journal of the Economic Geographical Society of Korea
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• v.10 no.2
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• pp.197-210
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• 2007

This study focuses on the actual condition and level of residents' participation in the case of Jinmok village, located in Jeonnam province Jangheung-gun Hwejin-myeon, and presents suggestions to inspire residents' awareness and enhance participation. This village has been developing a Green Rural Tourism Village Building Project under management of the Ministry of Agriculture and Forestry. Consequently, the importance of residents recognizing they are a "community" has been emphasized as well as promoting the residents cooperation as a community. In addition, it was necessary to research ways to inspire the village to realize the ultimate goal of building rural tourism village. For this, in the beginning of the project, profitable work needed to be provided for the residents to participate in. Constructive participation by all residents is essential in each stage of the project s development. Operating a farm stay or running lodging facilities are options that could be considered. Moreover, it is imperative to immediately establish a awareness about the importance of participation in those who might have a negative or impartial opinion about the project, by providing education. The most efficient way to encourage residents' participation is to support various opportunities for education and field trips. Through these efforts, the residents are able to raise their level of education and develop their man-power as well. Once more, providing an incentive for residents' reliance is the kernel of the project. Considering the state of Korean rural areas, which are rapidly aging and becoming depopulated, green tourism can be a practical alternative for continuing rural development.

• Archives of design research
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• v.19 no.1 s.63
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• pp.235-242
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• 2006

Korea which has not only beautiful scenery but long history in the world deserves to be a pride to all the koreans. It has prospered flourishing culture through the long history and preserved a lot of cultural properties all around the nation. Traditional and cultural properties should be preserved and developed induding those disappeared in the past. The economical competitiveness in provincial area is descending compared with that of international market places. The alternatives to save and promote provincial economy should be proposed and developed. The researches and studies which are active to make the traditional, cultural properties into sightseeing resources will contribute to save the provincial economy.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.600-617
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• 2008

Current rural development polices in Korea consist of three programs, namely: integrated rural community development, rural tourism development, and community based industry development. Within these areas, national and local policies have often concentrated on trying to encourage ‘bottom-up’ development revolving around the commodification of cultural or amenity resources. In important ways, the three categories of rural development programs are more of a community development program than an economic development program. In Korea, it is true to say that governmental decisionmaking is slowly being influenced in terms of community, self-reliance and self-help, which are gradually creeping into the discussion on rural development. I suggest that the planning process itself had to include broad public participation and partnership and bottom-up approaches, not merely the product of a planning office or consulting firm.

• Journal of Agricultural Extension & Community Development
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• v.26 no.3
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• pp.113-126
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• 2019

The healing tourism has been growing rapidly in Korea. This study examines the restoration experience of rural healing tourism by qualitative method. The restoration environment is based on nature, and rural areas are the representative places for nature-based tourism. Therefore, this study aims to explore the meaning of restoration experiences of rural healing tourism. An in-depth interview process was used as the primary qualitative research method for this study. Nine interviews were given and from a thematic analysis of the data, six themes of restoration environments were emerged. The restoration environment of the rural settings are as follows; being away, fascination, extent, compatibility, healing nature, and leisure activity. Attention restoration theory provides a model that helps explain the results of this study. The results of this study can be useful for establishing effective marketing strategies through understanding the restoration environment in rural healing tourism.