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http://dx.doi.org/10.12653/jecd.2021.28.3.0127

Factors Influencing Involvement of Rural Healing Tourism Participants  

Kim, Kyung-Hee (National Institute of Agricultural Sciences, Rural Development Administration)
Min, Jae Han (National Institute of Agricultural Sciences, Rural Development Administration)
Publication Information
Journal of Agricultural Extension & Community Development / v.28, no.3, 2021 , pp. 127-136 More about this Journal
Abstract
The purpose of this study was to identify the factors influencing involvement of rural healing tourism participants. The hierarchical regression analysis was applied for this study. In the first stage, age, educational level, and motivation(physical cure) had a positive effect on involvement. However, Occupation(public officials/faculty staff) had a negative effect on involvement. In the second stage, age, educational level, motivation(physical cure), and propensity to pursue wellness had a positive effect on involvement. In the third stage, age, educational level, propensity to pursue wellness, attention restoration awareness, and rural healing tourism satisfaction had a positive effect on involvement. The results of this study show that not only the characteristics of rural healing tourists, but also positive experiences in healing tourism have the greatest influence on tourists' involvement. The results of this study suggest practical implications for how to effectively increase the degree of tourists' involvement in healing tourism.
Keywords
rural tourism; healing tourism; involvement; hierarchical regression analysis;
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