• Journal of the Korea Society of Computer and Information
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• v.12 no.6
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• pp.59-68
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• 2007

The purpose of this paper is to evaluate usability quality through investigating the factors of usability for internet shopping mall websites. For this study, previous studies were investigated and experts' discussions were held. In result, six characters of usability were chosen such as content satisfaction. customer attraction satisfaction, price information satisfaction, public security satisfaction, user interface satisfaction. and process of transaction satisfaction that affect usability of shopping mall websites and the evaluation models of 72 detailed measure factors were established. Since these 72 sub-factors inc)ode the key words of HTML, XML, JSP, and ASP from the target websites. 33 measurable sub-factors in the information were measured through usability evaluation experiment. In addition, a questionnaire about usability measure factors was executed after preferable websites and not preferable websites are selected. After that, we verified the reasonability of usability measure model factors comparing the results of the evaluation experiment with the result of the questionnaire. The time it takes to measure the usability of shopping mall websites can be reduced by using this measurement supporting tool. Also, this tool may be used to estimate the usability during the development of a shopping mall website.

• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.125-137
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• 2013

Seoul city provided u-tourism services for inbound tourists' convenience. These services began in April, 2010 and were completed in advanced way by the end of 2011. Seoul city developed a brand fit to the new services simultaneously for communicating it. Recently, there are so many cities in the world that steadily try to give favorable impression and images to people. In the study, we analyze the process of brand building to present a guideline for city brand and tourism service brand building. The study includes a series of brand making process such as environment of brand, customer analysis, design of brand platform, brand hierarchy, visualization of various brand factors, strategies of operation and performances of brand awareness and draw a conclusion and suggest an advice. As for implication, the study shows the necessity of service brand launching plus Seoul official brand(Hi, Seoul), the service brand including ubiquitous concept, development of brand factors with complementarity and observation of systematical methodology.

• Management & Information Systems Review
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• v.33 no.5
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• pp.213-232
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• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

• Journal of Navigation and Port Research
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• v.42 no.3
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• pp.217-226
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• 2018

International major container terminals are trying to expand automation facilities in order to dominate the competition and grow as central harbors. Recently, system design and development were put underway to fully integrate automation systems in container terminals. This is because it can focus on improving the efficiency of the yard operations in container terminals and facilitates integration with other container terminal operation processes. Automation in the container terminal business today is essential to better serve customers and improve profitability. Real-time position and status of container handling equipment (CHE) have been required for more efficient terminal operations and consequently higher productivity. This study examined the real-time location and status of the container terminal automation equipment using DGPS in container terminals, and reviewed the components and functions of the container terminal automation yard equipment systems that developed, applied, and operated the automation systems. In addition, this study compared the existing yard system and the automation yard system and presented application methods. Also, the results revealed that the productivity of the container terminal and the efficiency of the transportation equipment can be further increased when the optimal yard automation transportation equipment system is used to efficiently operate the transportation equipment, which is the core equipment of the container terminal.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.742-760
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• 2012

Festival contents have played a role as a mediator that connects consumers and producers of the Festivals to express the purpose or theme of those. The successful quality factors to be successively sustainable excellent Festivals include ritual, experience, exhibition, sales, education, competitive, performance. In this study, Festival contents scales, that is named CONTSQUAL, being consisted of seven factors were drawn through the analysis of Cultural Tourism Festival 2012. Festival CONTSQUAL is ritual, experience, exhibition, sales, education, competitive, performance. The research sample is participants in the "Geumsan Insam Festival". Empirical analysis was carried out for visitors to verify the scales and research model. As a result, among festival CONTSQUAL, all components of qualities affected positively on Festival Flow but ritual and education. Festival flow affected positively on festival satisfaction while festival satisfaction affected positively on behavior intention. This study not only measured festival quality through the newly developed CONTSQUAL scales underlying sustainable competitive festival, but also built basic foundation for objectively assessing the festival contents quality, which would result in ensure successful local festival.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.9-20
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• 2012

The purpose of this research is to confirm how the determinant factors for shopping mall selection (proximity, parking facility, benefits, mutual interaction effects, physical environment, surroundings) affect attractiveness (image and appraisal) of the traditional markets and revisit intention and suggest strategic methods for revitalization of the traditional markets. Results of this research are drawn from a survey of customers who visit any of the twenty-two traditional markets in the Seoul area at least twice a week. Moreover, the theory is verified through the structural equation model analysis using the SPSS win 18.0 and AMOS 18 version statistics package. From the determinant factors of visiting traditional markets, parking facility, physical environment, and the surroundings were significant in image attractiveness; benefits, mutual interaction effects, and physical environment showed significant effects on appraisal attractiveness. Additionally, image attractiveness was not significantly influential in retention proneness while appraisal attractiveness was a key factor in deciding whether or not to revisit. Therefore, improvement in image is important but appraisal aspects like product reliability that customers can personally assess, are more essential for revitalization of traditional markets.

• Korean journal of food and cookery science
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• v.22 no.4 s.94
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• pp.495-503
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• 2006

The purpose of this study was to analyze the effect of the consumer-brand relationship quality on the brand loyalty in family restaurants. Questionnaires were distributed to 320 students in K University located in Masan, who were sampled by convenience-sampling method. The surveys were conducted from November, 10 to 24, 2005. Of the 287 returned questionnaires, 15 unusable questionnaires were excluded to leave 272 for use in the final analysis(response rate: 85.0%). For the statistical analysis, SPSS(12.0)was used to conduct the descriptive analysis, factor analysis, reliability analysis, correlation and multiple regression analysis. The results of this study showed that 2 constructs (satisfaction and intimacy) of consumer-brand relationship quality have significantly positive effects on the brand loyalty in family restaurants(p<.01). This indicates that as consumer-brand relationship quality strengthens, the customer's brand loyalty increases. In conclusion, food service managers in family restaurants should focus on the marketing strategies to strengthen the quality of consumer-brand relationship in order to increase the brand loyalty of customers.

• Management & Information Systems Review
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• v.37 no.2
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• pp.23-42
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• 2018

As the development of the Internet in China has led to the active shopping of the internet, the number of Chinese internet users and online shopping malls is increasing rapidly. Chinese internet shopping malls are experiencing satisfaction and discontent with their websites. Research has focused on the satisfaction of customers using internet shopping malls and internet shopping malls reported complaints to users as complaints about products and websites. The study looked at seven area Chinese internet users (Beijing, Harbin, Shenyang, Ganssu, Xian, Shanghai and Henan). The effect of product complaints and site complaints on shopping attitudes and behaviors of internet shopping users was studied, and economic benefits were studied as a control variable. As a result, There was no effect on controlling the economic benefits of the complaint against the product, but the controlling the economic benefits of the complaint on the site was effect. About 83 percent of those surveyed were in their 20s and 30s who had experience shopping online and in internet. And It is intended to present theoretical reviews and guidelines for Korean internet shopping malls operating here, as they plan to expand to China by analyzing their internet shopping mall users.

• Journal of the Korea Society of Computer and Information
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• v.19 no.1
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• pp.95-110
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• 2014

The purpose of this research is to further investigate the influence of partnership between with the mediator effect of the social business on the outcome of SCM. IT technology fusion electronic tags, mobile phone, such as cloud computing is also activated in supply chain management of recently, business is faster, if social business is applied here that are smarter, customers or suppliers, there may be communication directly and to further improve the relationship partnership. 150 questionnaires were sent to companies that have introduced SCM to their systems and are operating it. Among 150 questionnaires, 127 collected data were analyzed excluding incomplete 23 data. Statistical methods used in this study were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, path analysis, Scheffe test and Sobel test with Amos 18.0. and SPSS 21.0. The analytical results are as follows. First, the more the reliability, information share, continuous transaction, effects on the social business are getting higher, the interdependence has little impact on it. Second, the impact on the outcome of SCM, partnerships between companies, showed a significant influence the reliability, the share of information, the continuous transaction, but the interdependence was analysed as an uninfluential factor. Third, the social business is analyses to have a mediator effect in relationship between the partnership and the outcome of SCM.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.12 no.6
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• pp.643-656
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• 2019

The development of hot social networking services, including the Internet, has transformed rental car services into IT-based car-sharing services. The car-sharing service is a service that allows people to rent cars online without having to face-to-face. It has become the preffered service among young people who are accustomed to drinking and eating alone. Users can use their smartphones to book their types of cars and hours of rent, and then go to a nearby designated parking lot to use their reserved cars. You can open a designated car door with a smart phone and drive. It is a very convenient service to pay for the distance you drive. However, the car-sharing service already in use in business has the following problems: underage who do not have a driver's license may drive a car borrowed by an acquaintance, the status of a license registered at the time of join membership with a car-sharing company may change to a suspension or cancellation of a license while renting and driving, or even a drunk person may rent a car and drive. In this paper, the method to solve these problems has been studied and proposed. The proposed method is to reduce the cost of investment by a car-sharing service provider and to minimize user inconvenience. And, it was compared and analyzed with the existing method. For the method to be used efficiently, the active operation of the car-sharing company and the government's policies will have to be supported.