[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.29214/damis.2018.37.2.002

A Study on the Effects of Dissatisfaction of the Users of Internet Shopping Malls on Shopping Attitude And Shopping Propensity in China - Focused on the Moderating Effect of Economy Benefit -

Jeun, Sang-Taek (Dept of E-Business, kyonggi University)
Park, Byung-Ki (Research Institute for Industry Management, University Of Seoul)

Publication Information

Management & Information Systems Review / v.37, no.2, 2018 , pp. 23-42 More about this Journal

Abstract

As the development of the Internet in China has led to the active shopping of the internet, the number of Chinese internet users and online shopping malls is increasing rapidly. Chinese internet shopping malls are experiencing satisfaction and discontent with their websites. Research has focused on the satisfaction of customers using internet shopping malls and internet shopping malls reported complaints to users as complaints about products and websites. The study looked at seven area Chinese internet users (Beijing, Harbin, Shenyang, Ganssu, Xian, Shanghai and Henan). The effect of product complaints and site complaints on shopping attitudes and behaviors of internet shopping users was studied, and economic benefits were studied as a control variable. As a result, There was no effect on controlling the economic benefits of the complaint against the product, but the controlling the economic benefits of the complaint on the site was effect. About 83 percent of those surveyed were in their 20s and 30s who had experience shopping online and in internet. And It is intended to present theoretical reviews and guidelines for Korean internet shopping malls operating here, as they plan to expand to China by analyzing their internet shopping mall users.

Keywords

Product Dissatisfaction; Site Disssatisfaction; Economy Benefit; Shopping Attitude; Shopping Propensity;

Citations & Related Records

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