• Title/Summary/Keyword: 기대일치

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An Empirical Study on the Factors Affecting Continuous Usage Intention of Games (게임의 지속적 이용에 영향을 미치는 요인에 대한 실증적 연구)

  • Kim, Han-Min;Kim, Jong Uk;Park, Sang Cheol
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.525-535
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    • 2022
  • The purpose of this study is to identify the factors influencing the user's continuous usage intention of computer games. A research model was developed which shows that the independent variables of value, expectation confirmation, perceived enjoyment affect user satisfaction and continuous usage intention. To test the six hypotheses, survey data were collected from 104 respondents, and hypotheses tests as well as a confirmatory factor analysis were conducted using a partial least square analysis tool. The statistical analysis result showed that expectation confirmation had a significant positive effect on satisfaction, and satisfaction also had a strong positive effect on the game user's continuous usage intention. Perceived enjoyment showed a highly strong positive effect on satisfaction. In addition, satisfaction was found to have full mediation effects in the relationship between expectation confirmation and continuous usage intention, and perceived enjoyment and continuous usage intention respectively. This result provides an important implication that continuous usage intention occurs through user satisfaction, and also indicates the contribution of this study for the game industry. Another contribution of this study is to introduce critical independent variables from the marketing and information technology domains in order to explain continuous usage intention of computer games.

The Process and Determinants of Consumer Satisfaction in Clothing (의복만족의 과정과 결정요인:20대 여성을 중심으로)

  • 최성주;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.6
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    • pp.928-939
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    • 2000
  • This thesis will study the determinants of consumer satisfaction based on the disconfirmation theory. The proposed questions are first, to find out if desire and expectation are conceptually distinct. Second, to study the effects of desire, expectation, perceived performance, desire congruency, and expectation congruency on clothing satisfaction. The data used in this thesis were obtained from a two stage longitudinal survey. SPSS WIN 8.0 was used for the analysis and the following method such as mean, correlation, t-test, hierarchical regression were applied. The results indicate that first, according to the correlation analysis and crosstab analysis, satisfaction and desire were perceived as two different concepts. Second, using the hierarchical regression analysis to compare the effects of determinants of consumer satisfaction, the model of desire, expectation, performance, desires congruency, expectations congruency best explain the clothing satisfaction. Among them, effects of performance had the strongest impact. Expectation did not influence satisfaction but desire did.

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A Study of Undergraduate Students' Satisfaction and Dissatisfaction Factors with the Learning Media: Focusing on Tablet PCs and Digital Pens (대학생들의 학습 매체에 대한 만족 및 불만족 요인에 관한 연구: 태블릿PC와 디지털 펜을 중심으로)

  • Junyeong Lee
    • Journal of Practical Engineering Education
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    • v.15 no.2
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    • pp.389-400
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    • 2023
  • Technological advancements in the field of information and communication have led to the advent and usage of various types of smart devices, which have significantly altered people's usage behaviors and environments. This change has also been applied to the learning environment, where various smart devices are appearing and the learning behavior of learners is changing accordingly. In this study, we investigate learners' perceptions of digital note-taking behaviors focusing on the recently emerged learning media, tablet PCs and digital pens. Drawing upon the expectancy-confirmation model, we conduct a study on the factors affecting the (dis)confirmation and (dis)satisfaction of undergraduate students with tablet PCs and digital pens by comparing their expectations with their actual use experiences. An open-ended survey was conducted among students at C University in Korea, and the responses were analyzed through qualitative content analysis to derive four factors of expectation-confirmation and satisfaction and three factors of expectation-disconfirmation and dissatisfaction. Based on these findings, we provide academic and educational implications.

A Study on User Satisfaction and Continuity Usage Intention in the Automotive Industry: Focusing on the Expectation Confirmation Model (자동차 산업에서의 사용자만족과 지속사용의도에 관한 연구: 기대일치모형을 중심으로)

  • Han, Sang In;Chang, Seog Ju
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.189-203
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    • 2021
  • Environmental changes, which are strongly requiring technological cooperation, such as technological development and strategic alliances according to industrial ecosystem change, have a significant impact on not only product quality but also services. Thus, there is a need for 'servitization' that can satisfy the needs of customers and the ecosystem of businesses through the convergence of manufacturing companies and services. This study uses the Expectation-Confirmation Model to examine the impact on user satisfaction and Continuance Usage Intention. Research(Study) was conducted on users who are using high-tech-based cars. For this, we used Expectation Confirmation(match expections for the user's pre-and post-use relationships), Perceived Ease, Perceived Usefulness, User Satisfaction and Habitual Use and using Continuance Usage Intention as a dependent variable. Their causation was examined with the spss 26.0 and smartpls 2.0 statistical programs. As implications of this study, Expectation Confirmation has been shown to have significant positive effects on Perceived Ease, Perceived Usefulness, User Satisfaction and Habitual Use. For this results, the expectations before and after the use of high-tech cars lead to improved daily lives convenience and(or) work efficiency, leading to user satisfaction and further Continuance Usage Intention. Motors consider it important to pursue the work improvements that consumers want and use it useful in daily lives in the production and sale of high-tech cars. It is expected that it will create natural habits for services that users are satisfied with, and that these habits will affect the continuous growth and understanding of the trend of change.

Analysis of the Relationships Between the Perceived Usefulness, Satisfaction, and Continuous Participation Intention of Marine Healing Program Participants (해양치유 프로그램 참여자의 지각된 유용성, 만족, 지속참여의도간 관계 분석)

  • Hye-Jin Yoon;Seung-Mook Choi;Jang-Won Hong;Hyun-Ju Lee;Gyung-Yeol Park
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.29 no.7
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    • pp.750-759
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    • 2023
  • The Korean government and industry practitioners have rapidly increased their interest in marine healing programs after the COVID-19 pandemic. However, research related to understanding the perceived usefulness, participant satisfaction, and benefits of marine healing experience from a consumer-oriented perspective is still lacking. This study used the post acceptance model to continuously examine the relationship between the perceived usefulness, expectancy confirmation, participant satisfaction, and intention to participate in a marine healing program. A survey was conducted by trained interviewers every weekend from September to October 2022 on the participants of marine healing programs in Busan city, and 203 samples were used for the analysis. The results showed that expectancy confirmation for the marine healing program positively affected satisfaction with the program and the perceived usefulness of the program. Moreover, satisfaction of the participants with the marine healing program positively affected their intention to continue participating. Additionally, the perceived usefulness of the healing program positively affected program satisfaction and continuous participation intention.

Premium and the Future Net Asset Value Returns in he Korean Mutual Fund Market (폐쇄형 뮤추얼펀드의 프리미엄과 기대 운용성과에 관한 실증연구)

  • Yoon, Young-Chul;Khil, Jae-Uk
    • The Korean Journal of Financial Management
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    • v.17 no.2
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    • pp.99-124
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    • 2000
  • 폐쇄형 뮤추얼 펀드의 시장가격이 펀드의 순자산가치와 일치하지 않는 이상현상은 일찍이 재무분야에서 제기된바 있는 의문현상 중의 하나이다. 펀드의 프리미엄과 기대운용성과에 관한 연구 결과는 여전히 혼재된 상태이다. Chay and Trzcinka(1999)의 연구에 의하면 미국의 주식형 펀드는 평균 8.61% 할인되어 거래되고 있고 표준편차는 10.93%로 나타나고 있다. 우리나라의 성장형 펀드의 경우 약 8.06% 할인율을 가지고 있고 펀드간에 9.35%의 표준편차를 보이는 것으로 나타나고 있다. 본 연구는 1999년 4월말부터 2000년 8월말까지의 국내 성장형 뮤추얼 펀드의 일별 프리미엄과 순자산가치 수익률을 이용하여 펀드의 현재 프리미엄이 미래 기대운용성과 및 미래 기대시장위험에 대한 정보를 반영하고 있는지를 검정하였다. 국내 성장형 펀드의 프리미엄과 기대운용성과 간의 실증분석 결과, Malkiel(1977), Thompson (1978), Pontiff(1995) 등의 연구와 마찬가지로 시장에서의 펀드 프리미엄과 미래 기대운용성과 와의 관계는 음(-) 또는 영(0)의 관계를 보였다. 과거의 운용성과와 미래의 기대 운용성과 간의 관계에서는 비유의적인 양의 관계를 갖는 것으로 나타나 많은 기존 연구들에서 보여 주었던 과거 운용성과와 기대 운용 성과간의 평균유지현상이 국내 시장의 경우 잘 나타나지 않는 것으로 보고되었다. 국내 펀드의 프리미엄과 기대시장위험에 관한 관계에서는 일정한 음의 유의적인 관계가 있는 것으로 나타나 Pontiff(1995)의 연구 결과와 유사한 것으로 나타났다.

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Factors affecting the Continuance Usage Intention of Biometric Technology : Comparing Dark Scenario with Bright Scenario (생체인식기술의 지속사용의도에 영향을 미치는 요인에 관한 연구 : 다크 시나리오와 브라이트 시나리오의 비교)

  • Lee, Byung-Yong;Kim, Min-Yong
    • The Journal of Society for e-Business Studies
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    • v.16 no.3
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    • pp.1-22
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    • 2011
  • The purpose of this study is to verify the relationship between expectancy confirmation and continuance usage intention in biometric technology. We extend the continuance usage intention model, TAM and expectation confirmation theory by adding perceived privacy, perceived security and trust. Results was analyzed by using structural equations model. The results show that satisfaction and perceived usefulness have positive effect on continuance usage intention in the bright scenario. Perceived privacy and perceived security are positive factors on perceived usefulness, and perceived privacy is positive effect on perceived security. On the other hand, the respondents who are exposed to the dark scenario have negative effects on the perceived privacy, perceived security and trust. And finally, trust has no significant effect on the perceived usefulness.

An Empirical Study on the Relationship between User's MBTI Personality Types and Continuous IS Usage Intention (사용자 MBTI 성격유형과 정보시스템 지속사용의도간의 관계에 관한 실증적 연구)

  • Nam, Gil-Woo;Kim, Sang-Hoon;Kim, Chang-Kyu
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.1
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    • pp.153-161
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    • 2011
  • Focusing upon the post-adoption stage of IS, this study reasoned that IS users' personality is one of major influencing factors of continuous IS usage intention and empirically examined how the degree of continuous IS usage intention is variable according to the IS users' personality types classified based on MBTI(Myers Briggs Type Indicator). In order to validate the research model and hypotheses, this study made a field survey of 330 IS users and statistically analysed response data. The results of empirical analyses showed that the intent of continuous IS usage was affected by self-efficacy of IS; and self-efficacy by self-leadership of IS; and self-leadership by IS user' personality type and expectation confirmation. That is, it was found that IS users' personality type and three intervening variables(expectation confirmation, self-leadership and self-efficacy) were significant predictors of the intent of continuous IS usage. This study is thought to be contributive to providing the theoretical basis of finding IS success factors in the post-adoption stage and the practical guideline for effective personnel management relevant to IS implementation.

Study about the Positive and Negative Affect on the Continuance Intention of Internet only Bank (금융소비자의 지속사용의도에 영향을 미치는 정적·부적 정서 연구: 인터넷전문은행을 중심으로)

  • Kim, Jin A;Yoon, Jeewhan
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.267-281
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    • 2018
  • Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.