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http://dx.doi.org/10.14400/JDC.2022.20.5.525

An Empirical Study on the Factors Affecting Continuous Usage Intention of Games  

Kim, Han-Min (Institute of Management Research, Sungkyunkwan University)
Kim, Jong Uk (SKK Business School, Sungkyunkwan University)
Park, Sang Cheol (Business School, Daegu University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 525-535 More about this Journal
Abstract
The purpose of this study is to identify the factors influencing the user's continuous usage intention of computer games. A research model was developed which shows that the independent variables of value, expectation confirmation, perceived enjoyment affect user satisfaction and continuous usage intention. To test the six hypotheses, survey data were collected from 104 respondents, and hypotheses tests as well as a confirmatory factor analysis were conducted using a partial least square analysis tool. The statistical analysis result showed that expectation confirmation had a significant positive effect on satisfaction, and satisfaction also had a strong positive effect on the game user's continuous usage intention. Perceived enjoyment showed a highly strong positive effect on satisfaction. In addition, satisfaction was found to have full mediation effects in the relationship between expectation confirmation and continuous usage intention, and perceived enjoyment and continuous usage intention respectively. This result provides an important implication that continuous usage intention occurs through user satisfaction, and also indicates the contribution of this study for the game industry. Another contribution of this study is to introduce critical independent variables from the marketing and information technology domains in order to explain continuous usage intention of computer games.
Keywords
Game; Value; Expectation Confirmation; Perceived Enjoyment; User Satisfaction; Continuous Usage Intention;
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Times Cited By KSCI : 5  (Citation Analysis)
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