• Korean small business review
• /
• v.43 no.4
• /
• pp.27-57
• /
• 2021

How does authenticity influence the process that conducts a company's CSR Strategy? Authenticity, an internal/external alignment condition that an employee feels in relation to an organization, means the decision on how true and beneficial to employees through their experiences, such as thoughts and emotions. Also, it can be understood as a process of meaning formation between the organization's strategy to conduct CSR and the perception of employees conducting CSR. To prove the relation between authenticity and CSR clearly, we used various techniques like Text Mining, Topic Modeling and Semantic network analysis about O corporation's 657 review data, from 2015 to 2021. As a result of the analysis, we find out the special issues and types. The analysis shows that the issue concerning the 'external image' is the biggest characteristic of authenticity perception in other conditions. Furthermore, the types of authenticity perception evaluations are largely divided into acceptance and rejection, in detail, five categories. This study indicates that organizations should consider both external and internal conditions when establishing CSR strategies. In addition, it is necessary to be an interactive circular relationship between the organization and employee, collecting and reflecting employee's perceptions. Finally, this study proposes ways to overcome problems related to interaction.

• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.67-80
• /
• 2017

Today, Emotional Intelligence of the leader has become important in order to achieve the achievement of the organization. Especially, the automobile industry is somewhat conservative and the organizational culture of the subcontractor is still much more important than the service industry which has a flexible. In this context, I examine the Emotional Intelligence on Organizational Citizenship Behavior and Innovative Behavior in manufacture of automobile industry focusing on moderating effect of Authentic Leadership. This Study enhances the understanding of Emotional Intelligence and extends the research. Future research will needed to pioneer research methods such as various aspects of measurement and time series of various variables.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.129-138
• /
• 2022

After the spread of COVID-19 in China, Chinese medical workers bear the high-intensity work, these problems reduced psychological well-being. Psychological well-being will affect the members'behavior and job performance. Authentic leadership can improve the members'psychological well-being. This study focuses on the psychological well-being and explores how authentic leadership in the process of affecting the psychological well-being, to find out the mediating role of the leaders' relational conflict and the job stress. This study found that authentic leadership in the process of improving the members'psychological well-being, job stress will play a negative mediating effect. Under the background of COVID-19 era, this study helps to improve the psychological well-being level of medical staff.

• The Journal of the Korea Contents Association
• /
• v.21 no.6
• /
• pp.572-587
• /
• 2021

Recently, cultural urban regeneration is emerging as a topic of cultural tourism. This study aims to understand the effect of brand experience on integrity, re-visit intention focus on the case of culture-led urban regeneration visitor. Therefore, in this study, we selected GuCheng, which is a representative successful case of cultural tourism in China, and we surveyed people who had visited ancient China's foetus. The results of path coefficient analysis and hypothesis testing determined that sensory experience, affective experience, intellectual experience positively impacted integrity. And the significant effect of affective experience, intellectual experience has been found on re-visit intention. The moderation effect of nostalgia has been investigated and the results revealed that nostalgia has significant moderation effect among brand experience, integrity and re-visit intention. Our research findings offer insights for GuCheng culture-led urban regeneration. And this study investigated Chinese visitor, which could offer theoretical implication for future study.

• Journal of the Korea Convergence Society
• /
• v.11 no.8
• /
• pp.341-350
• /
• 2020

This study was conducted to investigate the relationship between authentic leadership of nursing managers and team creativity: the mediation role of positive psychological capital. The study participants were 124 staff nurses. The measurements included authentic leadership, psychological capital and team creativity. Data were analyzed using Pearson's correlation coefficient and Baron and Kenny's three-level hierarchical regression analysis with SPSS 25.0 to identify correlation among variables and mediating effect of positive psychological capital. The research results indicated that the higher the authentic leadership, the higher the team's creativity and the higher the nurse's positive psychological capital and confirmed that positive psychological capital has a partial mediating effect in the relationship between authentic leadership and team creativity. The findings suggest that in order to improve the team creativity of staff nurses, converged organizational behavior management strategies are needed to improve the authentic leadership of managers perceived by staff nurses and the positive psychological capital of staff nurses.

• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.89-107
• /
• 2021

This study began with the problem of establishing the identity of the region through tourism storytelling and the need for economic and cultural recovery. Thus, we analyze the attributes of tourist-aware tourism storytelling, authenticity through experience in tourist attractions, and structural and causal relationships between behaviors. Studies have shown that the attributes of tourism storytelling's sensibility, educationality, ease of understanding, interest and theme have a significant impact on tourists' authenticity experiences. And it was confirmed that the authenticity experience of tourists has a positive impact on tourists' intentions of visiting and oral intentions. This study is of high academic significance in that it applied the attributes of storytelling, which had been studied in the existing linguistics and humanities, to Namwon, a representative cultural tourist destination in Korea. In addition, in order for Namwon to grow into a global cultural tourist destination, it is necessary to develop tourism storytelling using unique storytelling attributes and local resources, and furthermore, it is meaningful to suggest that various contents and services should be developed.

• Management & Information Systems Review
• /
• v.32 no.2
• /
• pp.59-81
• /
• 2013

Nowadays, social responsibility activities's influence on company's production activity is expanding and corporate social responsibility as sustainability is mandatory. Unlike the past that few companies did social responsibility activity, it is hard to find differences in present that lots of companies are doing social responsibility activity. This research divides social group and corporate group according to the consumer's recognition about company's social responsibility activity and affect-relation of consumer's recognition is confirmed based on the level of authenticity when company does social responsibility activity. As a result, this research states that company's social responsibility activity will make conclusive responsibility on increasing consumer's trust on the company by letting consumers recognize that company's social responsibility activity whiling achieving its seeking goal is not for company's profit, but is sincere action toward social, which means it is the responsibility activity including authenticity.

• Korean small business review
• /
• v.42 no.3
• /
• pp.145-172
• /
• 2020

This study shows that it is favorable for Korean companies to maintain fairness and authenticity trading relationship with trading companies. It suggests that a positive reputation can be secured, trust relationships can be built, and transaction costs can be reduced. For this purpose, research hypothesis was established, questionnaires were collected for domestic companies, and a hypothesis test was conducted. As a result of the research hypothesis test, the perception of transaction fairness and the perception of transaction authenticity have a positive effect on reputation, and the reputation has a positive effect on trust. Trust has a positive effect on the reduction of transaction costs, and reputation and trust play a role in the perception of transaction fairness and transaction authenticity and the reduction of transaction cost, and trust is a parameter between reputation and reduction in transaction cost. Do it. In order for sustainable management activities to be carried out for Korean companies, it is necessary to improve fairness and authenticity in business relations. It is important to have a positive reputation. It has been demonstrated that securing a positive reputation can develop into a trust relationship and ultimately lead to a decrease in transaction costs.

• Journal of Service Research and Studies
• /
• v.9 no.2
• /
• pp.17-29
• /
• 2019

So far, there has been a lot of research on CSR, however, not much on the relationship between environmental CSR and corporate reputation and authenticity, The purpose of this study is to empirically examine the relation between Environmental CSR, Trust and Corporate Reputation as well as a moderating role of Authenticity between Environmental CSR and Trust. To achieve the purpose of the study, the hypothesis was established based on prior research and theoretical background regarding environmental CSR, trust, corporate reputation, and authenticity. Samples of this study were collected from 479 general consumers respondents across the country and analyzed based on quantative datas using the SPSS and AMOS statistical models. We find that First, Environmental CSR is positively related with both corporate reputation and trust. Secondly, we find that trust play a mediating role in the relationship between environmental CSR and Corporate Reputation, Thirdly, we also find that Authenticity does not moderate the enfluence relationship between environmental CSR and trust. The study will contribute to both CSR research and marketing strategy.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.11
• /
• pp.5541-5548
• /
• 2013

Any enterprises cannot be free from service failure because of service attribute. Thus, the effort to recover from service failure properly has an important meaning. This study emphasizes on the need of effort of service recovery and distinguishes the operant situation of service failure into severity and controllability. At this moment in time, this study wants to verify the role of the effect of justice awareness on trust and satisfaction and adjustment role of employees' authenticity. An object of his study was 206 people who complained about service and this study analyzed their questionnaires by using SPSS, AMOS. To sum up, First, this study result shows that the seriousness of service failure has a negative effect on justice and only controllability has a negative effect on justice. Second, this study result shows that justice awareness has a positive effect on trust and satisfaction and that recovered trust has a positive effect on satisfaction. Third, authenticity has regulation effect on the structural relationship of severity, controllability, trust and satisfaction. Based on such result, this study presented suggestive point and suggested future study.