• Journal of Intelligence and Information Systems
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• v.21 no.2
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• pp.113-129
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• 2015

Location branding is a very important income making activity, by giving special meanings to a specific location while producing identity and communal value which are based around the understanding of a place's location branding concept methodology. Many other areas, such as marketing, architecture, and city construction, exert an influence creating an impressive brand image. A place brand which shows great recognition to both native people of S. Korea and foreigners creates significant economic effects. There has been research on creating a strategically and detailed place brand image, and the representative research has been carried out by Anholt who surveyed two million people from 50 different countries. However, the investigation, including survey research, required a great deal of effort from the workforce and required significant expense. As a result, there is a need to make more affordable, objective and effective research methods. The purpose of this paper is to find a way to measure the intensity of the image of the brand objective and at a low cost through text mining purposes. The proposed method extracts the keyword and the factors constructing the location brand image from the related web documents. In this way, we can measure the brand image intensity of the specific location. The performance of the proposed methodology was verified through comparison with Anholt's 50 city image consistency index ranking around the world. Four methods are applied to the test. First, RNADOM method artificially ranks the cities included in the experiment. HUMAN method firstly makes a questionnaire and selects 9 volunteers who are well acquainted with brand management and at the same time cities to evaluate. Then they are requested to rank the cities and compared with the Anholt's evaluation results. TM method applies the proposed method to evaluate the cities with all evaluation criteria. TM-LEARN, which is the extended method of TM, selects significant evaluation items from the items in every criterion. Then the method evaluates the cities with all selected evaluation criteria. RMSE is used to as a metric to compare the evaluation results. Experimental results suggested by this paper's methodology are as follows: Firstly, compared to the evaluation method that targets ordinary people, this method appeared to be more accurate. Secondly, compared to the traditional survey method, the time and the cost are much less because in this research we used automated means. Thirdly, this proposed methodology is very timely because it can be evaluated from time to time. Fourthly, compared to Anholt's method which evaluated only for an already specified city, this proposed methodology is applicable to any location. Finally, this proposed methodology has a relatively high objectivity because our research was conducted based on open source data. As a result, our city image evaluation text mining approach has found validity in terms of accuracy, cost-effectiveness, timeliness, scalability, and reliability. The proposed method provides managers with clear guidelines regarding brand management in public and private sectors. As public sectors such as local officers, the proposed method could be used to formulate strategies and enhance the image of their places in an efficient manner. Rather than conducting heavy questionnaires, the local officers could monitor the current place image very shortly a priori, than may make decisions to go over the formal place image test only if the evaluation results from the proposed method are not ordinary no matter what the results indicate opportunity or threat to the place. Moreover, with co-using the morphological analysis, extracting meaningful facets of place brand from text, sentiment analysis and more with the proposed method, marketing strategy planners or civil engineering professionals may obtain deeper and more abundant insights for better place rand images. In the future, a prototype system will be implemented to show the feasibility of the idea proposed in this paper.

• The Journal of Society for e-Business Studies
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• v.12 no.2
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• pp.195-217
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• 2007

B2B registries provide spaces to register and retrieve information which is necessary to support B2B transactions among business partners or potential business partners. Business process specifications are one of important contents in B2B registries, and there is high complexity of representation due to complex and dynamic characteristics of business processes. Also, currently there exist several competing specification frameworks such as ebXML BPSS, WSBPEL, BPMN, and so on. This paper proposes a metadata schema to register business process specifications which are represented by different specification frameworks. The proposed schema has extensibility to register business process specifications which are represented by various different specification frameworks. Also, it extends reuse level from whole business specification processes to their components. To show the usefulness of the proposed schema, this paper demonstrates metadata extraction from business process specifications which are represented by two representative XML-based business process specification languages, ebXML BPSS and WSBPEL.

• Journal of the Korean Institute of Landscape Architecture
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• v.50 no.1
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• pp.33-52
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• 2022

The History and Culture Park and the Lee Kun-hee Donation Hall will be built in Songhyeon-dong, Seoul. Political games from the Joseon Dynasty to the present greatly influenced the historicity of Songhyeon-dong. However, place analysis was limited to changes in landowners and land uses rather than a historical context. Therefore, this study analyzed the context in which the placeness of Songhyeon-dong changed according to the emergence of cultural hegemony using the perspective of modern cultural geography and comparative history. As a result of the analysis, cultural hegemony in historical transitions, such as Sinocentrism, maritime expansion, civil revolutions, imperialism, nationalism, popular art, and neoliberalism, was found to have created new intellectuals in Bukchon, including Songhyeon-dong, and influenced social systems and spatial policies. In this social relations, the placeness of Songhyeon-dong changed as follows. First, the founding forces of Joseon created pine forests as Bibo Forests to invocate the permanence of the dynasty. In the late Joseon dynasty, it was an era of maritime expansion, and as Joseon's yeonhaeng increased, a garden for the Gyeonghwasejok, who enjoyed the culture of the Qing dynasty, was built. Although pine forests and gardens disappeared due to the development of housing complexes as the population soared during the Japanese colonial era, Cha Gyeong's landscape aesthetics, which harmonized artificial gardens and external nature, are worth reinterpreting in modern times. Second, the wave of modernization created a new school in Bukchon and a boarding house in Songhyeon-dong owned by a pro-Japanese faction. Angukdongcheon-gil, next to Songhyeon-dong, was where thinkers who promoted civil revolution and national self-determination exchanged ideas. Songhyeon-dong, the largest boarding house, served as a residence for students to participate in the March 1st Movement and was the cradle of the resulting culture of student movements. The appearance of the old road is preserved, so it is a significant part of the regeneration of walking in the historic city center, connecting Gwanghwamun-Bukchon-Insadong -Donhwamunro. Third, from the cultural rule of the Government General of Joseon to the Military Government, Songhyeon-dong acted as a passage to western culture with the Joseon Siksan Bank's cultural housing and staff accommodations at the U.S. Embassy. Ancient and contemporary art coexisted in the surrounding area, so the modern and contemporary art market was formed. The Lee Kun-hee Donation Hall is expected to form a cultural belt for citizens with the gallery, Bukchon Hanok Village, the Craft Museum, and the Modern Museum of Art. Discourses and challenges are needed to recreate the place in harmony with the forests, gardens, the street of citizens' birth, history and culture park, the art museum, and the surrounding walking network.

• Journal of the Korea Convergence Society
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• v.8 no.5
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• pp.275-285
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• 2017

The architectural site exists in the context of the surrounding environment as the background of architectural design, and the architecture exists in the connection between the site and the surrounding environment therefore, the plan of the building starts from the analysis of the site, and its consequences too meaning can be found in the relation with the surrounding environment. Ironically, however, there are no direct papers describing site analysis with this meaning. Therefore, this paper categorizes the site analysis items around the four environments of Land, Water, Fire, and Wind that constitute the environment of the ecosystem, furthermore, in order to apply the result of the fusion information to the architectural design by synthesizing the organic correlation between the inside and the surrounding environment, i created the '9sectors system', which is a combination of 'horizontal 3 and vertical 3' to provide a more rational and efficient architectural plan. Through the progress of the project using this system, it is considered that it is a more applicable method of the site analysis data than the existing site analysis method.

• Journal of the Korean association of regional geographers
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• v.9 no.3
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• pp.248-261
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• 2003

Through a qualitative analysis of the Ikuno Korean Festival in Osaka, this article examines and critiques how identities are constructed, and how this process is shaped by the mediation of intra and inter-community concerns. Particular attention is paid to the potential of reorganized culture through a thinking of similarity rather than difference. The dynamic interrelations suggest that festival provides a particular and informal public sphere wherein certain social logics and identities are contested. These discursive arenas are therefore marked by certain exclusions and inclusions. This study shows the complex process of identification at the micro-level through which identification is constituted and continuously negotiated.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.29 no.1
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• pp.121-130
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• 2011

This research is an explorative research done on finding sights in documents related to landscapes that are described in personal essay collections of late-Joseon Dynasty, and to fathom the possibilities of finding the actual landscape by analyzing the landscape and features of the landscape. The target sight of this research is to find all the features and landscapes of the Nong-yeon Seodang 10 scenery that are described in Choi Dong-Jip(late-Joseon Dynasty scholar)'s Daeam Sunsaeng Munjip. The results are as follows: 1) a theoretical inquiry into Daeam Choi Dong-Jip and his descendent Baekbulam Choi Heung-Won(who had compiled Daeam Sungsaeng Munjip)'s background and Nong-Yeon Seodang has been done, 2) Nong-Yeon Seodang's location was found through historical documents and field investigations, and 3) the features of landscapes related to Nong-Yeon Seodang 10 scenery and its distribution and the significance were analyzed. Through this inquiry, organization of Nong-Yeon Seodang and the significance of its direction were reflected again, records on garden organization were checked, and a direction for continuation of research was suggested.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.39 no.3
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• pp.42-55
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• 2021

This study investigated the memories of the natives and the migrants who had been living with the 760-year-old Zelkova serrata located in the Keangnam Apartment Complex in Dogok 1-dong. Place memory is a newly illuminated concept since the 1980s, and is also used as a new research methodology for studying and recording multi-layered memories left in a place based on feelings and traces of vivid memories. The urban development of Gangnam, which began in the 1970s, quickly changed rural to apartment complexes. The natives of Yeokmal were scattered throughout the country, and new migrants moved in. In the process, zelkova serrata was managed in different ways from time to time, and residents also establish relationship in different ways. Natives used to take a rest in the tree or swing at Dan-o, and recognized it as a place to receive the god during the village ritual. In other words, they shared the entire process of life and death and were given various roles depending on the lives of the residents. It is also a direct experience that was experienced in detail and a place where collective memories of residents are melted. On the other hand, with the construction of Keangnam Apartment, the management of zelkova tree has become stricter, making it impossible for migrants to access. Migrants have come to enjoy zelkova serrata visually, and the annual Yeokmal Traditional Festival makes common memories in the city. In addition, many people personified trees and received mental comfort. In addition, the nature of the old big tree was highlighted in the background of the city, and the symbol of "uniqueness and speciality" was newly formed, which led to the formation of pride and attachment. Through the memories of the two subjects' zelkova tree, we were able to examine the memories of the tree value, and management of protected tree in the city.

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2006.11a
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• pp.158-160
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• 2006

본 연구에서는 하계 일 최고기온과 운량간의 관련성을 알아보기 위해 주요 도시 5곳(서울, 대전, 부산, 광주, 대구)을 월 평균값으로 분석하였다. 분석 결과 하계 일 최고기온과 운량간에는 상호관련성이 존재한다고 볼 수 있으며, 하계 일 최고기온과 운량은 역상관관계를 가지고 있음을 알 수 있었다. 그리고 대구지역이 다른 4곳의 도시 지역보다 하계 일 최고기온과 운량간의 관계가 높게 나타났으며, 특히 그 분포가 다른 지역보다 넓게 퍼져 있는 것으로 보아 운량과 같은 기상요소의 자연적인 현상에 의하여 일 최고기온이 결정된다고 보여진다. 그러나 한 지역의 최고기온의 결정에는 지표면의 상태, 대기질의 상태, 관측 장소의 주변 환경 등에 의해서도 영향을 받으므로, 이러한 요소들의 효과를 정확하게 산출할 수 있는 장기간 동안의 정량적인 연구가 필요하다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.8
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• pp.5608-5618
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• 2015

This study conducted a spatial characterization of the public space using the pattern language of Christopher Alexander. It is the place which the city offers the human various experience. Urban public space has played an important role in flourishing public life through history. It has been a place for communication, cultural events, commercial exchange recreation, etc. among people in the city. But today, various behavior in public space and public life are declined. One of the reason in neglecting the user's need when urban space are planned and managed. This study examined the role and types of urban public space through literature survey and found the reason for its decline. For this public space spatial characteristics and indicators by FGI(Focus Group Interview) derived through. After those, case study was examined Jongro in Seoul and analyzed the spatial characteristics of the urban public space in a pattern language. Consequently, this study presents suitable a space structure direction of the public space and do for rather abundant a city space furtherance.

• Journal of the Korean Geographical Society
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• v.34 no.3
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• pp.281-293
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• 1999

이 연구는 개념 및 개념학습의 의미와 가치를 평가해 보고, 기존의 지리교육 기본 개념에 대한 논의를 정리하여 현장 교사들의 기본 개념 인식과 비교한 후, 향후의 지리교육 내용 구성의 방향을 모색해 보았다. 지리교육의 개념은 지리적 현상의 작동 과정을 이해하는데 도움을 주는 개괄적인 관념으로서 관련 지식들을 인지구조 속에 붙들어 매어주는 역할을 한다. 현장교사들이 가장 중요하다고 인식하고 있는 기본개념은 인간-자연관계, 입지, 지역, 지도화, 지역적 차이, 문화 등이며, 이는 전통지역지리학에서 강조되어 온 개념들이다. 반면에 지역적 결합, 공간 및 공간관계, 장소, 지구사회, 이동 등의 개념은 교사들이 잘 이해하지 못하고 있는 개념으로 밝혀졌다. 이러한 분석과 관련하여 주의를 기울여야 할 점은 지리학과 지리교육의 기본개념을 무차별적으로 혼용해서는 안 된다는 점이다. 학문적 성과와 교육적 성과는 다른 것이며, 이에 맞춰 지리교육의 교육적 효과를 높일 수 있는 구체적인 하위개념들이 개발되어야 할 것이다.