• Korean Educational Research Journal
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• v.40 no.1
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• pp.81-108
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• 2019

The purpose of this study is to investigate the relationship between self-control, value consumption, and subjective happiness of high school students. In this study, self-control is the students' ability to control their thoughts and emotions and value consumption is the psychological mechanism of their consumer behavior. To conduct this study, 400 high school students were surveyed. Independent sample t-tests showed statistical significance in the results that are discussed below. First, subjective happiness among the participants varied according to their self-control levels. We observed that the higher their level of self-control was, the higher their subjective happiness was also likely to be. Second, there was a significant difference in subjective happiness based on the value consumption level of high school students. We observed that the higher their value consumption level was, the higher their subjective happiness also was.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.2
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• pp.83-100
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• 2022

In marketing, the thematic conceptual study related to hedonic consumption with product symbolism contributed to symbolic consumerism and its hedonic experience. Researching how consumers deal with expectations for unexpected income or windfall gains helps understand what makes them enjoy experiences. This paper discusses the trade-off relationship between hedonic and utilitarian consumption. it aims to determine when and why people choose hedonic (pleasant) or utilitarian (material) products under windfall gains. We suggested five hypotheses, and through a series of experiments, respondents preferred hedonic to utilitarian goods when lottery amounts increased and the probabilities did not discriminate between two products. the preference order was not discriminated in the hedonic, utilitarian goods. the shape of preference revealed an opposite direction (U vs. invert-U)when the winfall amounts increased. and when the discounting rates varied, the consumers' preference order was expected to change. Subjects selected hedonic goods the most, utilitarian goods second, and cash rewards were the last choice. Therefore, stimulating consumers' hedonism and promoting hedonic experiences might be effective marketing tactics and strategies.

• Journal of Families and Better Life
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• v.13 no.1
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• pp.78-87
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• 1995

본 연구의 목적은 (1) 가정에서의 소비행동을 자원활용적 측면에서 탐색해 봄으로써 소비의 사용/처분 효율성 개념을 제품군 별로 명료화 하고 (2) 사용/처분 효율성과 인구통계적 특성, 환경보전에 대한 태도와의 차이를 실증하기 위한 것이다. 연구대상은 서울시에 거주하는 주부 400명이며, 최종분석에 사용된 자료수는 357부이다. 연구에 따르면 사용/처분 효 율성 개념은 상품군(식품, 의류, 가전제품)에 따라 다르게 규정지어야만 함을 알 수 있었다. 또한 사용/처분 효율성과 몇몇 인구통계적 변수와는 관련이 있음을 보여 주었고, 환경보전 태도는 사용 효율성과 정적관계를 보여 주었으나 처분효율성과는 일과성 있는 관계를 보여주지는 못했다. 이러한 연구결과는 소비자 교육 및 재활용정책에 적극 활용할 수 있으리라고 본다.

• 월간낙농육우
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• v.20 no.5 s.217
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• pp.134-138
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• 2000

국내 쇠고기 유통업계 관계자 및 백화점, 할인점, 정육점 관계자들은 육우고기의 소비확대는 '육우고기 취급점에서 팔려고 하는 적극적인 자세가 무엇보다 중요하다'고 지적하고 있다.

• Culinary science and hospitality research
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• v.20 no.6
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• pp.275-291
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• 2014

The focus of this study was to investigate the relationships of blog's reliability, perceived benefit, perceived risk and words of mouth by online readers. Data were collected by a total of 228 persons reading actively gourmet blogs. The survey was carried out from August 1 to 15, 2014. Total 228 questionnaires were used for final analysis. Frequency analysis, descriptive statistics, exploratory factor analysis, and reliability analysis were conducted through SPSS 18.0 for final analysis, and regression analysis was conducted through AMOS 18.0 for verification of hypothesis. The hypothesized relationships among the models were tested simultaneously by using a structure equation model(SEM). The study results are like below. First, The reliability of the Gourmet blog could be confirmed again very important variable in the fields of food industry like the previous studies. Second, The reliability of the Gourmet blogs affected on the positive (+)relationship to the perceived benefits, and the negative (-)relationship to the perceived risk. Third, Reliability and perceived benefits in relation to the impact on the online word-of-mouth was positive(+). However, perceived risk was found not to affect on it. Finally, perceived benefits for the reliability of the blog have been identified as the key parameters on the online word-of-mouth. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.

• Korean Journal of Social Welfare Studies
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• v.42 no.1
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• pp.305-331
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• 2011

This study analyzes the consumption patterns of the poor households. The first objective of this analysis is to show that the group living in poverty get not one consumption pattern but several types of consumption patterns. The second objective is to understand what factors effect the consumption patterns. This study use the data of Korea Welfare Panel Study in 2008 & 2009. In oder to achieve first goal, We conduct factor analysis and cluster analysis. And to achieve second goal, We conduct multinomial logistic Analysis. Major findings are as follows. First we find six patterns of consuming types of the poor households. They are education oriented consuming type, diet oriented type, social network oriented type, transportation-communication oriented type, health & medical oriented type, and housing expenditure oriented type. Second we find these consumption patterns are effected by not economic factors but socio-populational factors, especially by life cycle of members of household.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.2
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• pp.143-161
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• 2022

This study examines the effect of used trading app's consumption value and protection motivation and the perceived usefulness and continuous use intention. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 293 customers with experience in used transaction app's. The results of the study confirm the positive effects of the used trading app's consumption value and protection motive theory is perceived usefulness of customer. In addition, there is a positive relationship between a customer's perceived usefulness and continuous use intention of used trading app's. The study provides On a theoretical level valuable insights into the sustainability of transaction app's after post-COVID 19 and the importance of developing used trading app's consumption value and protection motivation, but there is also a limitation that the region is limited.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1491-1503
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• 2010

This study examines the characteristics of consumers on the ambivalent clothing consuming behavior and the relationship of relevant variables. The data were obtained from 400 females over 20 years old who lived in the cities of Daejeon or Seoul in October in 2009. The values consist of four dimensions: success-oriented value, social value, family-oriented value, and individual value. Value-conscious consumption consists of two dimensions: emotional value-conscious consumption and functional value-conscious consumption. The aforementioned four dimensions of value have positive effects on ambivalent clothing consuming behavior. In addition, emotional value-conscious consumption has a significant relationship on all 5 types in ambivalent clothing consuming behavior. The findings of this study are expected to be used to find niche markets and establish advanced advertising strategies.

• Proceedings of the KIEE Conference
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• 2008.04a
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• pp.211-212
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• 2008

정보가전기기들의 대형화 제품개발 및 생산에 따른 전력소모가 극대화 되어있는 현실에 에너지소비를 줄이기위한 많은 연구들이 진행되고 있다. 그 중 LCD TV 분야는 전체 전력소비의 약 70% 이상이 Back-light에 의해 소비되므로 효율석인 Back-light 설계에 관한 관심이 증가하고 있다. 근래에 전통적인 CCFL 방식의 flack-light 구조에서 LED Back-light으로 점차 대체되어가고 있으며, 이러한 변화는 앞으로도 지속적으로 증가하기라 예상된다. 따라서, LED Hack-light의 효율적인 선력관기는 산업적 측면에서도 매우 주요한 부분이라 할 수 있다. 본 논문은 대형 TV의 에너지효율을 높이기위한 LED Rack-light 구성에 관한 요소들을 관계를 기술하고, 특히 Back-light 밝기제거를 통한 효율적인 전력관리를 실현위한 다채널 구동제어신호 생성에 관해 설명한다.

• Journal of Distribution Science
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• v.8 no.1
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• pp.35-42
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• 2010

This study is for finding out the relationship between reactions on POP per consumer purchase trends and major factor for making final purchasing decisions after being exposed to POP from large supermarkets. The following results were obtained after the research. First, consumers displayed higher reaction scores on End-Cap in general among POP advertisements. The factors for making final purchase decision are in the order of function > price > brand for household electrical goods, price > design > function for sundry goods and design > price > function for clothing (including bedding). Second, the results of analyzing the differences based on age on impulsive purchase showed that the lower the age the higher the tendency. Unplanned purchase trend also showed higher when younger. The results of this study showed that there are discrepancies in the theory related with existing POP advertisements, that is, the theory that impulsive purchasers have higher POP responses.