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http://dx.doi.org/10.9723/jksiis.2022.27.2.143

A Study on the Influencing Factors on perceived usefulness and continuous use intention of used trading app's users: Focusing on consumption value and protection motive theory  

Joung, HyunSuk (계명대학교 경영학부)
Kim, MiSook (계명대학교 경영학부)
Hong, KwanSoo (계명대학교 경영학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.27, no.2, 2022 , pp. 143-161 More about this Journal
Abstract
This study examines the effect of used trading app's consumption value and protection motivation and the perceived usefulness and continuous use intention. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 293 customers with experience in used transaction app's. The results of the study confirm the positive effects of the used trading app's consumption value and protection motive theory is perceived usefulness of customer. In addition, there is a positive relationship between a customer's perceived usefulness and continuous use intention of used trading app's. The study provides On a theoretical level valuable insights into the sustainability of transaction app's after post-COVID 19 and the importance of developing used trading app's consumption value and protection motivation, but there is also a limitation that the region is limited.
Keywords
consumption value; protection motivation; perceived usefulness; used trading app's;
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