• Title/Summary/Keyword: 가치제고

Search Result 708, Processing Time 0.024 seconds

Rights of Design Development of External Design of LED LAMP (중소기업의 디자인 권리 창출을 위한 터널 LED 조명 개발)

  • Hur, Jin-Yong;Yoon, Myung-Han
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.7
    • /
    • pp.114-122
    • /
    • 2012
  • Local company which has excellent patent technique is required design development for sales growth and enhancement of market competitiveness. For the solution about this requirement of small and medium company, the patent office and Chooncheognbukdo are jointly progressing the value consideration business of local design, and the design is improved through this. This study is to show the illustration of the design developed by business process of V company for 'the development of external design of LED LAMP fitted into the environment in tunnel' as a project ordered by S company, and the improvement patent was created with simulation development in considering design recognition of supporting company and the competitiveness of the product by successful performance of the external design development based on patent technique. Through the effective change method of LED LAMP in tunnel and the suggested result of LED LAMP reflection method, the beneficiary company has progressed the corporate body from the individual business, and at present the primary product was completed by securing manufacturing basis facilities for manufacturing and sales. Local small and medium company became a strong design company by connecting design development supporting business through the supporting method of the fusion of design and patent.

Technology Intelligence based on the Co-evolution Analysis : Semiconductor Package Process Case (공진화 분석기반 기술 인텔리전스 : 반도체 패키지공정 사례)

  • Lee, Byungjoon;Shin, Juneseuk
    • Journal of Technology Innovation
    • /
    • v.28 no.4
    • /
    • pp.63-93
    • /
    • 2020
  • We suggest a new way of specifying the co-evolution of product and process technologies, and integrating it into one of the well-received technology intelligence tools - a technology radar. Cross impact analysis enables us to identify the core technologies of product-process co-evolution. Combining expert judgment with its results, we can clarify the technological co-evolution trajectory with mainstream as well as emerging core technologies. Reflecting these in the assessment process of a technology radar, we could improve reliance of the technology assessment process and technology portfolio. From the academic perspective, our research provides a point where the co-evolution theory encouners technology intelligence methods. Practically, strategic capability of future-preparedness and strategic management could improve by adopting our method based on our example of co-evolution of semiconductor product and process technologies.

The Relationships between Values, Brand Attitude and Intended Action in University Tae-Kwon-Do Competition (대학태권도대회의 지각된 가치와 브랜드태도, 행동의도의 관계)

  • Kim, Soo-Jung;Ryu, Dong-Soo
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.11
    • /
    • pp.464-476
    • /
    • 2016
  • The purpose of this research was conducted to provide an implication on the practical strategy method to enhance the awareness of University competitiveness. This research examined the various relations among emotional, social, functional values along with Brand attitude and intentioned action of University Tae-Kwon-Do Competition. Samples were 314 attendees of student and parents at the 2015 University Tae-Kwon-Do competition in Busan area. Collected data was first analysed by exploratory factor analysis then proposed conceptual framework was tested via confirmatory factor analysis and structural equation modelling. The results were as follows: First, emotional and social values of University Tae-Kwon-Do competition had a significant effect on the Brand attitude, however, functional value showed no effect on intended action. Second, emotional, social, functional values of University Tae-Kwon-Do Competition had a significant effect on the intended action. Third, Brand attitude of University Tae-Kwon-Do Competition showed statistical relativeness with intended action.

The Influence of Hotels' Service Quality and Customer Value on the Reservation Intention: Temporal Construal Theory Perspective (호텔서비스품질과 고객가치가 예약의도에 미치는 영향: 시간해석이론 관점에서)

  • Do, Hyun-Ok;Kim, Gwi-Gon
    • Journal of Digital Convergence
    • /
    • v.10 no.11
    • /
    • pp.307-313
    • /
    • 2012
  • The purpose of this study is to suggest a research for hotels' expected service quality which influences reservation intention of hotel services. And we checked that these relations are formed by mediating of customer value on the basis of temporal construal theory. The result of our studies is as follows: 1) An abstract hotels' expected service quality(a concrete hotels' expected service quality) influence more on the customer's the social psychological value(the functional value) than the functional value(the social psychological value). 2) The customer's functional value(the social psychological value) influence more on the reservation intention of hotel service near(distant) in time than distant(near) in time. This research provides a theoretical-practical implications to the marketing staffs like packaging designers as well as scholars to study hotel services.

Factors Influencing the Customer Value and Satisfaction of National R&D Information Users (국가 R&D정보 이용자의 고객가치 및 고객만족도 영향요인 분석)

  • Suh, Sang-Hyuk;Lee, Sun-Young;Lee, Byeong-Hee
    • Journal of Korea Technology Innovation Society
    • /
    • v.15 no.4
    • /
    • pp.837-861
    • /
    • 2012
  • In the knowledge society, the importance of sharing knowledge, technology, and information has been increasing. Due to the different characteristics of information itself, information marketing is a newly emerging perspective. This study aims to identify the factors which effect information customer value and satisfaction of the national R&D information service. The results show that information quality and service quality have a significant influence on customer value. In addition, the information quality, service quality and the information customer value have a significant positive effect on customer satisfaction. However, customer value of information acts as an intermediary between information quality and customer satisfaction. The indirect effects of information quality on the satisfaction are higher than the direct effect. On the other hand, the difference between the direct and indirect effect of service quality was not significant. After an analysis of research result, we discussed implications and limits of the study as well as future result direction.

  • PDF

The Strategic Direction for Product and Service Content Development according to Generation Cohorts and Consumption Values : A comparison of Korea and China (한중 50대와 20대의 소비가치 비교연구를 통한 제품 및 서비스 콘텐츠 개발 방향 탐색)

  • Kwon, Junhyun;Han, Semi;Kim, Sook-Eung;Kim, Eunhye
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.12
    • /
    • pp.1-13
    • /
    • 2018
  • Senior business has been paid attention due to rapid global aging and baby boomers turning 60. However, senior business is not successful as expected because of a lack of understanding of consumers and small size of Korean domestic market. Understanding of senior consumers and overseas markets and providing attractive product and service contents needs to overcome the current challenges. Therefore, this study explores and compares consumers of different generation and different countries. We employ consumption value theory and analyze which consumption values are perceived strongly by each four group(Korean consumers in their 20s, Korean their consumers in 50s, Chinese consumers in their 20s, and Chinese consumers in their 50s). We conducted online survey to compare consumption values among samples of consumers in two countries: Korea and China. There are forty survey instruments in twelve consumption values. The results can be used to develop a strategy for planning, developing, distributing, and promoting product and service contents which consumers, in particular baby boomers, have a strong intention to purchase it.

Development of Ship Valuation Model by Neural Network (신경망기법을 활용한 선박 가치평가 모델 개발)

  • Kim, Donggyun;Choi, Jung-Suk
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.27 no.1
    • /
    • pp.13-21
    • /
    • 2021
  • The purpose of this study is to develop the ship valuation model by utilizing the neural network model. The target of the valuation was secondhand VLCC. The variables were set as major factors inducing changes in the value of ship through prior research, and the corresponding data were collected on a monthly basis from January 2000 to August 2020. To determine the stability of subsequent variables, a multi-collinearity test was carried out and finally the research structure was designed by selecting six independent variables and one dependent variable. Based on this structure, a total of nine simulation models were designed using linear regression, neural network regression, and random forest algorithm. In addition, the accuracy of the evaluation results are improved through comparative verification between each model. As a result of the evaluation, it was found that the most accurate when the neural network regression model, which consist of a hidden layer composed of two layers, was simulated through comparison with actual VLCC values. The possible implications of this study first, creative research in terms of applying neural network model to ship valuation; this deviates from the existing formalized evaluation techniques. Second, the objectivity of research results was enhanced from a dynamic perspective by analyzing and predicting the factors of changes in the shipping. market.

Effects of Security Design and Investor Utilities on the Valuation of Mortgage-Backed Securities (MBS의 발행구조, 가치평가 몇 투자자 특성에 관한 연구)

  • Yoo, Jin
    • The Korean Journal of Financial Management
    • /
    • v.22 no.1
    • /
    • pp.147-179
    • /
    • 2005
  • It is frequently said that mortgage-backed securities (MBS) of different security designs are issued in an attempt to meet the varying needs and expectations of investors. If this is true indeed, MBS of complicated risk-return characteristics are likely to be priced higher than MBS of simple risk-return characteristics we. We test this implication by establishing a recombining binomial interest rate prepayment model with a burnout effect embedded. More specifically, we compare the relative values (utilities) of a pass-through and a PAC- Support collateralized mortgage obligation(CMO), and theoretically show why and how the CMO is more highly valued than is the pass-through. The model is established such that mortgage prepayment is a function of the current value of, and the past path of, the mort-gage market rate. Since we work on not the total value of the two MBS but the value of each tranche of either MBS, the test results could be robust to slightly different versions of similar tests, which may be done in the future.

  • PDF

World Market Study - 일본에서 시도되었던 캔음료자판기의 개인사업 위탁화

  • 한국자동판매기공업협회
    • Vending industry
    • /
    • v.10 no.2
    • /
    • pp.91-93
    • /
    • 2010
  • 요즘 국내 캔자판기 운영사업을 펼치는 음료업체 경기도 좋지 못하다고 한다. 음료업체 입장에서는 장비를 우수 로케이션을 대상으로 무상으로 렌탈하는 경우가 많기 때문에 투자에 버금가는 수익이 나와 줘야 하나 현실은 그렇지 못한 경우가 많다. 물론 현행 캔자판기의 마케팅 구조상 해당음료사의 음료 홍보나 브랜드를 제고하는 효과를 제일 중시해야 할 것이다. 과거만 해도 이런 점 때문에 음료업체들이 캔자판기 운영사업에서 적자가 난다고해도 공격적인 투자를 불사하는 경우가 많았다. 하지만 이제는 캔자판기 운영사업의 효율과 수익성이 점점 중시되고 있다. 수익이 나지 않는 사업에 많은 투자를 할 수 없다는 분위기가 가중이 되고 있는 것이다. 따라서 이제 캔자판기 사업이 발전하기 위해서는 캔자판기 운영사업의 수익성을 제고시킬 수 있는 방안들이 적극 강구될 필요성이 있다. 이에 있어선 많은 방법들이 있겠지만 기존 업체 위주의 운영방식에서 개인사업 위탁화하는 방안도 검토해 봄직하다. 일본에서는 이미 오래 전에 이러한 시도가 있었다. 음료업체나 운영업체에서 자사 퇴직자를 활용해 개인사업 위탁화하는 방법인데 나름대로 장점이 커보인다. 국내는 음료업체가 직영하는 비중보다는 기계를 임대한 운영업체의 운영비중이 높다. 따라서 우리 현실에서는 중소 운영업체가 이 제도의 활용가치가 높아 보인다. 하지만 음료업체에서도 개인을 대상으로 이런 위탁화 사업을 확대하는 방안을 모색한다면 캔자판기 사업 확대의 새로운 전기를 맞을 수도 있을 것이다. 어떻게 이 제도를 활용하느냐에 따라 자판기 운영효율 향상의 새로운 국면을 모색할 수도 있는 것이다. 과거 일본에서 시도되었던 캔음료자판기의 개인 사업 위탁화의 한 사례를 국내 현실에 맞게 응용한다면 캔자판기 운영효율을 제고하는 대안이 나올 수 있지 않을까 생각된다.

  • PDF

Effect for the Worker's Organizational Citizenship Behavior of Value Congruence and Vision Sharing in Social Enterprise (사회적 기업에서 비전공유와 가치일치가 근로자의 조직시민행동에 미치는 영향)

  • Lee, Yong-Jae
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.3
    • /
    • pp.206-213
    • /
    • 2012
  • This study analyzed on the effect worker's organizational citizenship behaviors of vision sharing and values congruence in social enterprise. Analysis results are as follows: the higher the degree of match value of worker and organization, organization's vision have on active organizational citizenship behaviors in social enterprise. And, non-profit organization, full-time employee and Non-disadvantaged are actively organizational citizenship behaviors. Social enterprises's purpose are to solve the social problem in communities and creating the jobs for the vulnerable. Therefore, the administrator of social enterprise strive to share the vision of the organization with worker, and should pay more effort in the selection process for selecting the worker that matches with organization's value.