• Culinary science and hospitality research
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• v.8 no.3
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• pp.231-247
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• 2002

Rice is staple grain of our people and at the same time it is major source of income for Korean farmers. But recently various problems in connection with rice arose such as declining consumption etc. for this reason not only government but also related agencies are discussing about expanding vice consumption. This study is an attempt to provide basic data required for developing rice food and method of cooking it as a measure for increasing rice consumption and far this purpose survey has been conducted on primary school students in connection with their level of recognition, preference far rice food as well as their understanding and their consciousness on issues related to this topic. In terms of level of recognition of rice food majority of students which were subjected to this study stated that either they knew names of about 39 types of rice foods shown or had experience of eating them. They also stated in answers to question related to dietary habit that they prefer rice foods. Their reply on taste of rice food was plain and neat. But it was found their level of recognition on our traditional rice foods such as Ssal Dasik (rice cookies), Ssal Jinbyung (rice cakes) and Buggumi (fried rice cakes) etc. was very low. In connection with questions on their understanding of rice and consciousness of problems related to rice it was revealed that more than majority of primary school students in this research had erroneous idea on reason for the need of our effort for expanding rice consumption. Accordingly in order to expand rice consumption it is necessary to develop educational program addressing subjects of cultural and nutritional effect value of rice, effect of rice consumption upon rural economy and its application to school education concurrently with persistent study in order to diversify rice food restaurants and to improve method of cooking.

• Environmental and Resource Economics Review
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• v.14 no.1
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• pp.1-24
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• 2005

One of the most important factors that determine the quality of a stated preference study is questionnaire design. This study introduces strategies for enhancing the rationality and testing for the validity of choice experiments(CE) using "example" choice questions that mimic the main choice questions. From the case study of WTP for reduced radon radiation exposures in the home, the study found that screening out irrational responses, 12% of the effective responses, resulted in a meaningful increase in model fit. Meanwhile the study tested for anchoring effects, as a way of confirming the divergent validity of the study, by looking at equality of models estimated for two subsamples. The overall test results were mixed. The pros and cons of the questionnaire design strategy employed are also reported.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.7-15
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• 2008

Due to the limitations in the statistical data, the existing studies adopted rough methodologies with strong assumptions in the estimation of international passenger travel demand forecast in the ASEAN region. This study aims to develop international passenger travel demand models using scientific methodologies. This study proposes a direct demand model using the immigration and emigration data between countries in the region. This is because of the difficulty of estimating trip generation and trip distribution separately due to the data limitation in the region. As there does not exist the mode choice model for the region, this study estimates a mode choice model using the Stated Preference technique. The mode choice model is separated into three categories of models according to the range of distance between the origin and destination of travel; this is to reflect the different behavior in mode choice according to the travel distance. The result of model estimations suggests that the estimated models produce resonable results statistically. It is expected that the proposed models are useful for the future travel demand estimation in the ASEAN region.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.133-142
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• 2008

The term, travel time reliability, refers to variations in journey time that travelers cannot predict. This issue has been one of the main research topics in transport studies. This paper, especially, investigates the value of travel time reliability. The marginal substitution rate method is suggested as the way for the valuation and travelers' stated preference data are collected based on a choice experiment. A mode choice model is estimated using the data surveyed. The parameters of travel costs and travel time reliability from the model are used to calculate the marginal substitution rate that is interpreted as the value of travel time reliability. The value is arranged by travel areas of intercity and urban trips and by journey purposes of working and non-working types. The result of this research is expected to be helpful of conducting more cautious economic feasibility studies of transport schemes.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.143-154
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• 2008

This paper considers option and non-use values of rail services. The total economic value of a given transport service can be classified into use, option and non-use values, other grouping rules can be applied though. The use value is the consumer's surplus from the actual rides of a specific mode. The option value, on the other hand, can be defined as a traveler's willingness to pay for reserving a travel mode, which is not his or her main choice, as a standby alternative. Finally, the non-use value represents benefits that are not attributable to the actual use or option use, but to the vicarious, altruistic, functional and existing worth of a transport service. A stated preference survey based on a double-bounded dichotomous choice is conducted. A survival model is applied to the data collected. Calculations of trip makers' willingness to pay for option and non-use values are based on the parameters of the estimated survival model. Some suggestions for transport appraisal are also presented.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.20 no.1
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• pp.26-33
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• 2012

Competition between air transportation and railways has grown fiercer in major countries around the world with the rise of high-speed railways. In South Korea, air passenger travel has been rapidly decreasing since the initial launch of the Seoul-Pusan KTX line in 2004 and second opening that followed in 2010. Further expansion of the high-speed railway is expected. At present, research efforts to verify the validity of constructing an underwater express railway tunnel between Ho-nam and Jeju Island are taking place. Considering the possible high speed railway connection between Seoul and Jeju Island, this thesis has analyzed the choice behavior of existing passengers of the major and low-cost carriers. For this, Stated Preference (SP) research has been performed for three variables, including fare, travel time and the number of runs, to estimate the substitution rate of each of the three variables. Binomial Logit Model has been estimated with the obtained data. The estimation of the model has found that airline passengers of major and low-cost carriers are willing to pay approximately 7,200 KRW and 5,000 KRW, respectively, to reduce travel time by one hour. If the number of runs in one day increases, it has been estimated that the passengers are willing to pay additional fares of about 390 KRW and 30 KRW, respectively. On the other hand, the substitution rate between the number of runs and the travel time was found to be somewhat insignificant. If the construction of the Seoul-Jeju line progresses in the future, this study could be used as preliminary data for determining fares, travel time and the number of runs.

• Journal of Korea Port Economic Association
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• v.32 no.4
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• pp.183-192
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• 2016

The purpose of this study is to analyze the choice behavior of the mode of transportation for travel from Korea to China. Discrete choice analysis is utilized to establish the factors that affect travelers' choice and to quantify the importance of these factors in transportation mode choices. The proposed choice models were constructed by using stated-preference (SP) data obtained from Chungcheongnam-do. This study also examined different choice behavior in order to capture any previously unobserved differences in the residence area. Results showed that the access time and frequency attributes are the most significant factors, while the travel time attributes are the least significant factors for travelers' choice behaviour. The insights of the results described in this research provide some practical suggestions to transportation providers for planning and strategic management endeavors in the future.

• Journal of the Korean Society for Railway
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• v.20 no.2
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• pp.288-298
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• 2017

The system of high-speed and conventional railway vehicles is diversified, and significant technological development in performance has been achieved. This study analyzed the modal change characteristics; furthermore, it estimated the value of travel time by improving the travel time and cost for the passenger's perception of railway. In this study, we formulate a mode choice model for passengers and compare it with the mixed logit model which reflects individual taste variation. In addition, the validity of the analysis is presented through an estimation the value of travel time using the derived model. For this purpose, a stated preference survey was conducted with 510 people using public transportation. The benefits of time-saving can be accurately determined by estimating the value of time spent on the railway. Appropriate fares for public transportation can also be estimated.

• Proceedings of the KSR Conference
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• 2008.06a
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• pp.1426-1440
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• 2008

In Korea, the concentration for the use of urban railroads is comparatively high during peak hours. In case of road traffic, overcrowdness leads the increase of total travel time and cost naturally but this does not happen in railroad systems because of fixed operational interval. Thus, passenger's disutility is generated physically and mentally from congestion increment. The increase of railroad capacity from new transit lines and expansion of existed lines contributes traveler's comfort benefits to rising. However, present evaluation guidelines for feasibility studies of road and railroad projects do not include any valuation methodology about passenger's comfort benefits. Therefore, in this research, various factors affecting comfort benefits are reviewed and stated preference survey is performed in order to estimate traveler's comfort benefits for congestion reduction. In addition, willingness to pay for congestion avoidance is calculated from that stated preference survey based on Tobit Model. As a result, detailed unit for willingness to pay according to congestion reduction is proposed in this study.

• Journal of Korean Society of Transportation
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• v.28 no.5
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• pp.77-87
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• 2010

In the last five years, Korea has supplied many more bicycle facilities than in the last several decades combined. However, have bicyclists increased in proportion to investment? If bicyclists are avoiding existing bicycle related facilities, including off-road bicycle facilities, it could be because suppliers did not consider bicyclists' preferences in their planning process. In this paper, the authors tried to understand the bicyclists' behavioral and route choice characteristics using stated preference surveys and a logit model, using commuting time in Daejeon Metropolitan City, Korea. The results show that nine factors affect the route choice behavior of bicyclists. In particular, bicyclists preferred sub-arterial roads to off-road, dedicated bicycle facilities in residential area. It means that bicyclists like a seamless bicycle route and that a buffer zone between car lanes and bicycle lanes or 50 km/h speed limits for cars are necessary for bicycle lanes that are not physical separated.