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Analysis of YouTube's role as a new platform between media and consumers

  • Hur, Tai-Sung;Im, Jung-ju;Song, Da-hye
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.2
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    • pp.53-60
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    • 2022
  • YouTube realistically shows fake news and biased content based on facts that have not been verified due to low entry barriers and ambiguity in video regulation standards. Therefore, this study aims to analyze the influence of the media and YouTube on individual behavior and their relationship. Data from YouTube and Twitter are randomly imported with selenium, beautiful soup, and Twitter APIs to classify the 31 most frequently mentioned keywords. Based on 31 keywords classified, data were collected from YouTube, Twitter, and Naver News, and positive, negative, and neutral emotions were classified and quantified with NLTK's Natural Language Toolkit (NLTK) Vader model and used as analysis data. As a result of analyzing the correlation of data, it was confirmed that the higher the negative value of news, the more positive content on YouTube, and the positive index of YouTube content is proportional to the positive and negative values on Twitter. As a result of this study, YouTube is not consistent with the emotion index shown in the news due to its secondary processing and affected characteristics. In other words, processed YouTube content intuitively affects Twitter's positive and negative figures, which are channels of communication. The results of this study analyzed that YouTube plays a role in assisting individual discrimination in the current situation where accurate judgment of information has become difficult due to the emergence of yellow media that stimulates people's interests and instincts.

A Study for the Development of the Fundamental Nursing Practice Education -Focused on A Nursing College - (기본간호실습교육의 발전을 위한 일 연구 -일 지역의 3년제 간호대학을 중심으로-)

  • Je Mi-Soon
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.6 no.2
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    • pp.331-346
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    • 1999
  • Many studies have reported that a lot of nursing colleges do not have good facilities for the nursing practice in hospitals, so many students do not have the good ability which is needed to be a competent nurse. The purpose of this study was to develop a program in which students could improve their ability in fundamental nursing skills before the graduation. This study was primarily designed to identify items of the fundamental nursing practice in which nursing college students have perceived deficiencies. According to previous studies, a total 75 items were presented. In Identifying them, a modified Porter format was used. The questionnaire contained three sections. A. How well do you think you can/could perform the item when you graduate/graduated the college? B. How well do you think you should perform/should be able to perform the item when you graduate/graduated the college? C. How important do you think the item is? For each of the 75 items, the respondents were instructed to answer the above three questions, by circling a number on a rating scale extending from 1 to 5, where low numbers represented a low degree of performance or minimum amount, and high numbers represented a high degree of performance or maximum amount. The perceived degree of deficiency in performance on each questionnaire item was obtained by subtracting the answer to Part A of an item from that to of Part B. The larger difference means a larger perceived degree of deficiency in performance. This method of measuring the perceived degree of deficiency in performance is an indirect measure derived from two direct answers by the respondent for each item. From this result Part C of each item was used to rank the items, and the items were prioritized. The items which had the highest priority were IV injection, simple catheterization, indwelling catheterization, CPR, and nurse recording. By this method, through these results from a nursing college, and the items which will be used first in developing the supplementation program for nursing college students can be identified.

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Entrepreneur Speech and User Comments: Focusing on YouTube Contents (기업가 연설문의 주제와 시청자 댓글 간의 관계 분석: 유튜브 콘텐츠를 중심으로)

  • Kim, Sungbum;Lee, Junghwan
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.513-524
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    • 2020
  • Recently, YouTube's growth started drawing attention. YouTube is not only a content-consumption channel but also provides a space for consumers to express their intention. Consumers share their opinions on YouTube through comments. The study focuses on the text of global entrepreneurs' speeches and the comments in response to those speeches on YouTube. A content analysis was conducted for each speech and comment using the text mining software Leximancer. We analyzed the theme of each entrepreneurial speech and derived topics related to the propensity and characteristics of individual entrepreneurs. In the comments, we found the theme of money, work and need to be common regardless of the content of each speech. Talking into account the different lengths of text, we additionally performed a Prominence Index analysis. We derived time, future, better, best, change, life, business, and need as common keywords for speech contents and viewer comments. Users who watched an entrepreneur's speech on YouTube responded equally to the topics of life, time, future, customer needs, and positive change.

Students' Perceptions on Chemistry I Class Using YouTube Video Clips (유튜브 동영상을 활용한 화학 I 수업에 대한 학생들의 인식)

  • Jyun, Hwa-Young;Hong, Hun-Gi
    • Journal of the Korean Chemical Society
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    • v.54 no.4
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    • pp.465-470
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    • 2010
  • Using interesting video clips corresponding to lesson subjects for students who favour visual representation is one of the good methods to enhance students' preference for science class. There are many moving picture web sites to get video clips easily via internet and 'YouTube' is very popular and one of the largest reservoir. In this study, every student in the 'Chemistry I' class, which is a class for 11th grade, was requested to search a video clip corresponding to lesson subjects and to make a presentation in the class. After 1st semester, students' response about the class using YouTube was examined by survey. As a result, students preferred and were interested in the class using YouTube than class centered on textbook. And students preferred YouTube clips showing unusual experiments that were related with contents of subject. In addition, experiments and watching their real phenomena were an interesting factor and helpful factor of learning chemistry in YouTube video clips, respectively. However, translation of English used in the video clips seemed to be a difficult part for students.

A Development of A Digital Storyboard for Simulation (시뮬레이션을 지원하는 디지털 스토리보드 개발)

  • Han, Sung-Ho;Lee, Gang-Sung
    • Journal of Korea Game Society
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    • v.6 no.4
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    • pp.3-16
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    • 2006
  • Making storyboards is the process of visualizing your film script by hawing sketches of screen shots. The final output looks like a comic book version of your film without speech bubbles. It helps you imagine how your movies, animations, and game opening movies are going to look like Should I be an artist to do this work? Maybe. But if you take a look at the storyboards of Hitchcock's or Spielberg's, you will notice that they have no talents of drawing. What's important in storyboards is actor's moving routes. Thus, far the easier and faster storyboard-making, we developed a tool for making digital storyboards with simulation. Using digital storyboards, you can be more productive than ever. You can organize your ideas and create your shots with the digital storyboads more effectively and it's time-saving, too. Besides, you can export the storyboard fie to HTML format for viewing/showing on the internet, so that you can share your storyboards with your colleagues, crew and clients through the internet.

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A Study on Awareness of Postnatal Care and San Huo Pung (연령에 따른 산후조리에 대한 인식과 수행정도가 산후풍 발생에 미치는 영향)

  • Kang, Jong-Geun;Lee, In-Sun;Cho, Hye-Sook
    • The Journal of Korean Obstetrics and Gynecology
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    • v.21 no.3
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    • pp.143-166
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    • 2008
  • Purpose: The purpose of this study is to ascertain the awareness or incidence of SHP and postnatal care. Methods: We analyzed the results of Questionnaires for 104 women who have experienced childbirth within the last 10 years and examined June 2007 to December 2007. We divided to three groups according to age and investigated. Results: 1. Awareness of SHP and postnatal care. Responses about "How informed are you about the syndrome known in Korea as SHP?", Person's ration who know is 72.11%. Responses about "Are you aware of current traditional postnatal practices in Korea?", Person's ration who know is 80.77%. "Do you think that postnatal care as practised is Korea is necessary?", Person's ration who know is 84.62%. "Do you think that in general postnatal care is necessary?", Person's ration who know is 93.27%. "Do you believe, if you are unable to practice postnatal care, you will subsequently develop health problems?", Person's ration who know is 91.35%. 2. Relevant comments of postnatal care. Responses about lifestyle after childbirth are Prevent bodily hard work 35.37%, Prevent cold stimulus 27.21 %, Hold body warmly 17.69%, Psychologically comfortably 7.48%, Eat good food 7.48% Etc 10.88%. Foods after childbirth are Avoid cold foods 22.38%, Avoid hard foods 17.48%, avoid hot foods 16.78%, avoid salty foods 10.49%, avoid excitative foods 8.39%. Medication after childbirth are Oriental medicine and restorative medicine 21.24%, iron was 15.04%, pumpkin 15.04%, vitamin 9.73%, calcium and snakehead each 7.96%. 3. Postnatal care practices Correlation postnatal care practices with present health condition are 19 items of 31 items. Conculsion: We hope these results could be helpful to diagnosis and treatment of SHP.

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The Utilization of the Archival Contents of the National Archives of Korea via YouTube Channel (유튜브(YouTube) 채널을 통한 국가기록원 기록정보콘텐츠 활용방안)

  • Park, Ji Young;Baek, Ji-Yeon;Kim, Yoo Hyun;Oh, Hyo-Jung
    • Journal of the Korean Society for information Management
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    • v.35 no.4
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    • pp.165-193
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    • 2018
  • The archival contents of the National Archives of Korea are organized so that anyone can easily use the records with a lot of social interest or request for reading. However, there are some problems in accessibility of archival contents, lack of detailed information, difficult to use and less interesting delivery method, and lack of customized content. As an alternative to this, this study proposed the utilization method of the archival contents of the National Archives through YouTube channel. For this purpose, we analyze the status and problems of the archival contents of the National Archives and understand the contents of the YouTube channel of the foreign agencies and the National Archives, and evaluate and compare them. Based on this, we propose and apply the process of the archival contents visualization using YouTube. Through this, We expect that the recognition and usability of the contents information of the National Archives of Records will be improved.

A Study on the Relationship between University Students' Beauty YouTube Viewing Satisfaction and K-Beauty (대학생의 뷰티 유튜브 시청만족도와 K-뷰티의 관계성 연구)

  • Oh, Jeong-Sun
    • Journal of Convergence for Information Technology
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    • v.10 no.12
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    • pp.175-182
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    • 2020
  • This thesis is to investigate the relationship between college students' beauty YouTube viewing satisfaction and the development impact of K-beauty. University students' beauty YouTube viewing satisfaction showed more than average satisfaction in terms of reviews, makeup techniques, makeup trends, agency empathy, and entertainment motives. In order to study the relationship between beauty YouTube viewing satisfaction and K-beauty, as a result of factor analysis of the K-beauty questionnaire, it was divided into factors affecting development and development of other industries. University students' beauty YouTube viewing satisfaction was found to have a positive (+) effect on the factors affecting K-beauty development, and no relationship with other K-beauty industries. Based on these research results, we expect to use reference materials for the development of K-beauty development plans using media contents along with the development of beauty YouTube contents, and we plan to continue a more extensive research.

The Effects of YouTube Summary Contents Features and Contents Provider Credibility on Users' Flow and Satisfaction (유튜브 서머리 콘텐츠 특성과 콘텐츠 제공자 신뢰성이 이용자 몰입과 만족에 미치는 영향)

  • Jeong, Yu-Jin;Lee, Nam-Jung;Lee, Jung-Hoon
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.35-44
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    • 2021
  • Previous studies have studied short videos, short form content, snack culture and so on, but few studies have been conducted on the form of summary content that compressing and summarizing the original content. This study aims to contribute to the revitalization of the summary content market by exploring ways to enhance user satisfaction through analysis of the YouTube summary content features and the credibility of content providers that bring about flow and satisfaction of YouTube summary content users. The survey was conducted on 202 people who have watched YouTube summary contents for finding out the effects of YouTube summary contents features and content provider credibility on the details of flow. As a result, only entertainment had a significant impact on all flow details. This study is of academic significance in that it defines the features of YouTube summary contents, and has practical significance in that it suggests what direction the summary content should have in order to arouse user satisfaction in future.

Effects of the Perceived Usefulness and Perceived Enjoyment of YouTube Use on Academic Adjustment of College Students in Distance Education due to COVID-19: Focusing on Compulsive YouTube Usage

  • Lee, Jong Man
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.3
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    • pp.137-142
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    • 2021
  • The goal of this study is to investigate how YouTube use motivation such as perceived usefulness and perceived enjoyment affect the compulsive YouTube usage and academic adjustment of college students. To this end, a research model was established and 113 response data obtained by conducting a questionnaire survey on college students in Seoul were used for structural model analysis. The results of this study can be summarized as following. First, perceived usefulness has a positive effect on academic adjustment. Second, compulsive YouTube usage has a negative effect on academic adjustment. Third, perceived enjoyment was identified as a factor that plays a role like pharmakon. The findings suggest the necessity of learning strategies that control the degree of perceived enjoyment as well as the instrumental use of perceived usefulness in order to improve the academic adjustment of college students.