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http://dx.doi.org/10.22156/CS4SMB.2020.10.12.175

A Study on the Relationship between University Students' Beauty YouTube Viewing Satisfaction and K-Beauty  

Oh, Jeong-Sun (Department of Beauty Art, Songwon University)
Publication Information
Journal of Convergence for Information Technology / v.10, no.12, 2020 , pp. 175-182 More about this Journal
Abstract
This thesis is to investigate the relationship between college students' beauty YouTube viewing satisfaction and the development impact of K-beauty. University students' beauty YouTube viewing satisfaction showed more than average satisfaction in terms of reviews, makeup techniques, makeup trends, agency empathy, and entertainment motives. In order to study the relationship between beauty YouTube viewing satisfaction and K-beauty, as a result of factor analysis of the K-beauty questionnaire, it was divided into factors affecting development and development of other industries. University students' beauty YouTube viewing satisfaction was found to have a positive (+) effect on the factors affecting K-beauty development, and no relationship with other K-beauty industries. Based on these research results, we expect to use reference materials for the development of K-beauty development plans using media contents along with the development of beauty YouTube contents, and we plan to continue a more extensive research.
Keywords
Beauty YouTube; Viewing satisfaction; K-Beauty; Beauty; University student;
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