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http://dx.doi.org/10.9708/jksci.2021.26.03.137

Effects of the Perceived Usefulness and Perceived Enjoyment of YouTube Use on Academic Adjustment of College Students in Distance Education due to COVID-19: Focusing on Compulsive YouTube Usage  

Lee, Jong Man (Dept. of Management Information, Dongyang Mirae University)
Abstract
The goal of this study is to investigate how YouTube use motivation such as perceived usefulness and perceived enjoyment affect the compulsive YouTube usage and academic adjustment of college students. To this end, a research model was established and 113 response data obtained by conducting a questionnaire survey on college students in Seoul were used for structural model analysis. The results of this study can be summarized as following. First, perceived usefulness has a positive effect on academic adjustment. Second, compulsive YouTube usage has a negative effect on academic adjustment. Third, perceived enjoyment was identified as a factor that plays a role like pharmakon. The findings suggest the necessity of learning strategies that control the degree of perceived enjoyment as well as the instrumental use of perceived usefulness in order to improve the academic adjustment of college students.
Keywords
YouTube use motivation; Usefulness; Enjoyment; Compulsive YouTube usage; Academic adjustment;
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