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http://dx.doi.org/10.15207/JKCS.2021.12.2.035

The Effects of YouTube Summary Contents Features and Contents Provider Credibility on Users' Flow and Satisfaction  

Jeong, Yu-Jin (Digital Business and Management, Graduate School of Information, Yonsei University)
Lee, Nam-Jung (IoT Service Convergence, Graduate School of Information, Yonsei University)
Lee, Jung-Hoon (Graduate School of Information, Yonsei University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.2, 2021 , pp. 35-44 More about this Journal
Abstract
Previous studies have studied short videos, short form content, snack culture and so on, but few studies have been conducted on the form of summary content that compressing and summarizing the original content. This study aims to contribute to the revitalization of the summary content market by exploring ways to enhance user satisfaction through analysis of the YouTube summary content features and the credibility of content providers that bring about flow and satisfaction of YouTube summary content users. The survey was conducted on 202 people who have watched YouTube summary contents for finding out the effects of YouTube summary contents features and content provider credibility on the details of flow. As a result, only entertainment had a significant impact on all flow details. This study is of academic significance in that it defines the features of YouTube summary contents, and has practical significance in that it suggests what direction the summary content should have in order to arouse user satisfaction in future.
Keywords
YouTube Summary Contents; Contents Provider; Contents Provider Credbility; Flow; User Satisfaction;
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