• Title/Summary/Keyword: writing analysis

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Motives for Writing After-Purchase Consumer Reviews in Online Stores and Classification of Online Store Shoppers (인터넷 점포에서의 구매후기 작성 동기 및 점포 고객 유형화)

  • Hong, Hee-Sook;Ryu, Sung-Min
    • Journal of Distribution Research
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    • v.17 no.3
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    • pp.25-57
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    • 2012
  • This study identified motives for writing apparel product reviews in online stores, and determined what motives increase the behavior of writing reviews. It also classified store customers based on the type of writing motives, and clarified the characteristics of internet purchase behavior and of a demographic profile. Data were collected from 252 females aged 20s' and 30s' who have experience of reading and writing reviews on online shopping. The five types of writing motives were altruistic information sharing, remedying of a grievance and vengeance, economic incentives, helping new product development, and the expression of satisfaction feelings. Among five motives, altruistic information sharing, economic incentives, and helping new product development stimulate writing reviews. Store customers who write reviews were classified into three groups based on their writing motive types: Other consumer advocates(29.8%), self-interested shoppers(40.5%) and shoppers with moderate motives(29.8%). There were significant differences among three groups in writing behavior (the frequency of writing reviews, writing intent of reviews, duration of writing reviews, and frequency of online shopping) and age. Based on results, managerial implications were suggested. Long Abstract : The purpose of present study is to identify the types of writing motives on online shopping, and to clarify the motives affecting the behavior of writing reviews. This study also classifies online shoppers based on the motive types, and identifies the characteristics of the classified groups in terms of writing behavior, frequency of online shopping, and demographics. Use and Gratification Theory was adopted in this study. Qualitative research (focus group interview) and quantitative research were used. Korean women(20 to 39 years old) who reported experience with purchasing clothing online, and reading and writing reviews were selected as samples(n=252). Most of the respondents were relatively young (20-34yrs., 86.1%,), single (61.1%), employed(61.1%) and residents living in big cities(50.9%). About 69.8% of respondents read and 40.5% write apparel reviews frequently or very frequently. 24.6% of the respondents indicated an "average" in their writing frequency. Based on the qualitative result of focus group interviews and previous studies on motives for online community activities, measurement items of motives for writing after-purchase reviews were developed. All items were used a five-point Likert scale with endpoints 1 (strongly disagree) and 5 (strongly agree). The degree of writing behavior was measured by items concerning experience of writing reviews, frequency of writing reviews, amount of writing reviews, and intention of writing reviews. A five-point scale(strongly disagree-strongly agree) was employed. SPSS 18.0 was used for exploratory factor analysis, K-means cluster analysis, one-way ANOVA(Scheffe test) and ${\chi}^2$-test. Confirmatory factor analysis and path model analysis were conducted by AMOS 18.0. By conducting principal components factor analysis (varimax rotation, extracting factors with eigenvalues above 1.0) on the measurement items, five factors were identified: Altruistic information sharing, remedying of a grievance and vengeance, economic incentives, helping new product development, and expression of satisfaction feelings(see Table 1). The measurement model including these final items was analyzed by confirmatory factor analysis. The measurement model had good fit indices(GFI=.918, AGFI=.884, RMR=.070, RMSEA=.054, TLI=.941) except for the probability value associated with the ${\chi}^2$ test(${\chi}^2$=189.078, df=109, p=.00). Convergent validities of all variables were confirmed using composite reliability. All SMC values were found to be lower than AVEs confirming discriminant validity. The path model's goodness-of-fit was greater than the recommended limits based on several indices(GFI=.905, AGFI=.872, RMR=.070, RMSEA=.052, TLI=.935; ${\chi}^2$=260.433, df=155, p=.00). Table 2 shows that motives of altruistic information sharing, economic incentives and helping new product development significantly increased the degree of writing product reviews of online shopping. In particular, the effect of altruistic information sharing and pursuit of economic incentives on the behavior of writing reviews were larger than the effect of helping new product development. As shown in table 3, online store shoppers were classified into three groups: Other consumer advocates (29.8%), self-interested shoppers (40.5%), and moderate shoppers (29.8%). There were significant differences among the three groups in the degree of writing reviews (experience of writing reviews, frequency of writing reviews, amount of writing reviews, intention of writing reviews, and duration of writing reviews, frequency of online shopping) and age. For five aspects of writing behavior, the group of other consumer advocates who is mainly comprised of 20s had higher scores than the other two groups. There were not any significant differences between self-interested group and moderate group regarding writing behavior and demographics.

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The Analysis of Science Writing Tasks in Elementary Science Textbooks and Workbooks : Focused on the 2007, 2009 and 2015 Revised Curricula (초등학교 과학 교과용 도서에서 나타난 과학 글쓰기 과제 분석 : 2007, 2009, 2015 개정 교육과정을 중심으로)

  • Jeon, Je-Eung;Ko, Sang-Hun;Ko, A-Ra;Shin, Ae-Kyung
    • Journal of the Korean Society of Earth Science Education
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    • v.12 no.3
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    • pp.261-273
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    • 2019
  • The purpose of this study was to analyze the science writing tasks in elementary science textbooks and workbooks using the presented form and the writing components analysis framework. For this study, the science writing tasks in the 2007, 2009 and 2015 revised elementary science textbooks and workbooks were analyzed. The results of this study are as follows. As a result of analyzing the presented form of science writing tasks, the number of books for science writing tasks was reduced and the tasks were changed to unclear form as the curriculum was revised from the 2007 to 2015. And the science writing tasks in the 2009 revised 5th~6th grades group were presented as writing and drawing, and they appeared as the most desirable form. As a result of analyzing science writing tasks using the writing components analysis framework, there was a difference according to the curricula and the grades groups, but they tended to be focused on some sub-factors. However, the science writing tasks reflecting the most diverse sub-factors were presented in the 2007 revised 5th~6th grades group.

The Effect of Peer Scaffolding on College Students' Writing Skills in EFL

  • Wooyoung Kim
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.156-162
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    • 2023
  • The purpose of this study was to examine the effects of peer scaffolding on the writing fluency of English language learners. This study was intended to confirm that peer scaffolding in English as a foreign language (EFL) writing classes can improve students' English proficiency. An analysis of 20 EFL learners studying at a university in Gyeonggi Province was conducted based on the English Proficiency Test. In this study, 20 intermediate learners with similar proficiency levels were included in the sample. Randomly, 10 students were designated as members of the control group, and 10 students were designated as members of the experimental group. In the experimental group, students practiced essay writing, while a skilled student provided scaffolding for a less skilled student. A variety of tools were used to gather data, including tests, questionnaires, and interviews Statistical analyses of quantitative data were conducted using t-tests for independent samples, whereas analyses of qualitative data were conducted based on themes. Pre-test results indicated a significant value of sig. =0.87, which was higher than α = 0.05. According to the results of this study, the writing performance of both experimental and control groups of students was equal and homogeneous prior to treatment. However, there were significant differences between the writing of students in the two groups after the completion of the program. Due to the post-test analysis of the writing test, the test resulted in a sig. =0 .043, a value lower than α = 0.05. As a result, the experimental group participants showed a marked improvement in their writing abilities after treatment.

Exploring Teachers' Beliefs and Knowledge about English Writing and Their Writing Instruction in ESL Context

  • Kim, Tae-Eun
    • English Language & Literature Teaching
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    • v.13 no.4
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    • pp.87-108
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    • 2007
  • Given that various classroom contextual factors influence the nature of writing instructional practices, it would be worthwhile to explore these factors to generate better environment for learning to write. Among many factors, this study examined teachers' beliefs and knowledge, which would operate as a very influential contextual factor in that changes in principles and methods of teaching writing would be the results of their underlying beliefs and knowledge related to teaching writing. Three professional teachers who teach second- and third-grade English language learners (ELLs) were interviewed, and the analysis of teacher interviews was conducted. The research findings indicated that basically all of the teachers perceived the role of writing in second language learning as very important, sharing the belief that the ultimate goal of teaching writing is to have their students gain fluency in writing and that some of instructional methods such as integration of writing and other language aspects, content-based writing, and providing scaffolding are important. In addition, some beliefs that two ESL teachers shared included the importance of ample and continuous opportunities to write, vocabulary knowledge, and explicit instruction about writing. Other beliefs, including the importance of creating a comfortable writing environment and opportunities for writing for varied purposes and genres were represented.

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The Critical Thinking Education for Development of Creativity in Engineering Students: Focusing on Critical Writing about the Film "Bowling for Columbine" (공학도의 창의성 계발을 위한 비판적 사고 교육: 영화 《볼링 포 콜럼바인》에 대한 비판적 글쓰기를 중심으로)

  • Ham, Jong-ho
    • Journal of Engineering Education Research
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    • v.24 no.1
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    • pp.46-52
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    • 2021
  • The purpose of this study is to clarify that critical writing can be a positive stimulus factor for the cultivation of critical thinking through actual cases of writing education targeting engineering students in universities. Critical writing education is a very important way to develop critical thinking necessary for acquiring scientific knowledge, sharing social values, creativity and cultivating new production capacity. Especially, when critical writing education is performed with materials that maintain critical view of social reality such as the movie "Bowling for Columbine", it is characterized by the fact that it is naturally combined with the dimension of engineering ethics faced by engineers from the analysis and judgment of social reality. This is an example of the fact that critical thinking education for engineering students does not necessarily meet their major areas.

Analysis of Integrated Korean Textbooks Based on the Components of Writing Tasks for Performance (수행을 위한 쓰기 과제의 구성요소를 기반으로 한 통합형 한국어교재 분석)

  • Park, Eunha
    • The Journal of the Korea Contents Association
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    • v.19 no.4
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    • pp.197-206
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    • 2019
  • This study aims to analyze through the integrated textbooks whether writing tasks are designed to be successful in cultivating students' writing abilities in the general-purpose Korean language education. First, we established the concept and the components of the writing task based on the definitions mentioned in previous research. The analysis of the types of writing tasks revealed "free writing" and "imitation and writing" to be the most frequent types of writing tasks in both textbooks. The textbooks have only twenty-one subjects in common. And most instructions provide only themes and genres, excluding the purpose, form, quantity, and time necessary for the article or for comprehending the instructions. In these tasks, the reading passages are most often explanatory text. The scoring criteria and time were not provided for the evaluation criteria and other factors. Therefore it became necessary to express the components of the writing task as explicitly and concretely as possible to improve learners' performances.

High School Students in Natural Science Track and Engineering Major University Students'Perceptions on Writing and Composition Education (자연계 고등학생과 공학 전공 대학생의 글쓰기 교육에 대한 인식)

  • Lee, Hyonyong;Im, Young-Goo
    • Journal of Science Education
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    • v.37 no.2
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    • pp.405-415
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    • 2013
  • The purpose of this study was to investigate high school students in natural science track and engineering major university students' perceptions about the writing and composition education. A total of 318 high school students in natural science track from two high schools in a metropolitan area and 447 university students majoring in engineering from three universities participated in the survey and asked to response their perceived status and needs of writing education for science-engineering track. The survey instrument, developed by Lee et al.(2009), was used for this study. The data was analyzed through the SPSS 18.0 program for Windows for Multiple Response Frequency Analysis, Descriptive Statistics, Independent Samples t-test, and One-way Analysis of Variance. The results indicated that high school students relatively perceived that writing education was less necessary compared to university students. In addition, high school students found writing less difficult than university students do. In related to studying their experience with writing and composition education, almost no high school students have taken writing classes and university students have taken an average of one class. Most university students who took writing classes took basic writing classes that were not programmed for students in Science and Engineering. In the basic survey to revitalize writing and composition education for Science and Engineering students in different majors, the level of writing and composition education required by students in each major was different. Writing was considered most necessary for students majoring in Chemical Engineering, followed by students majoring in Mechanical Engineering and Electronic Engineering. The study of writing and composition education for high school and college should extend to studies on teachers or professors who teach writing, studies on contents and methods of writing education, and studies on the development of writing programs for different majors in university.

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Way to the Improvement of Curriculum Management by Analyzing the Perception of Writing Ability of University Students : Focusing on the Analysis of Student Surveys in J University (대학생들의 글쓰기 능력 인식 분석을 통한 교과 운영 개선 방안 : J대학의 학생 설문 분석을 중심으로)

  • Cho, Bo-Ram;Bak, Jong-Ho
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.501-511
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    • 2020
  • This study investigated and analyzed the contents of writing learning, self-evaluation of writing ability, recognition of writing ability, and recognition of writing education direction to J university students in order to analyze the perception of writing of university students and find ways to improve writing education. Through this, the improvement plan of writing education was discussed. As a result of researching and analyzing the perceptions of university students, college students perceived writing ability as important, and they wanted practical writing classes that received feedback and wrote actual writing rather than theoretical classes. In addition, it was found that they wanted to develop their ability to construct and develop the contents of the article. In order to make writing education a practical competency for college students, theoretical lectures are important, but it is necessary to give enough time and opportunity to write in practice, and to develop customized practical writing. Also, it is necessary to make writing class that students can participate through various teaching methods, and to make writing ability lead to practical competence even after graduation through the method of university graduation certification requirements. This study is meaningful in that it can seek the direction of university writing education through the recognition of college students related to writing.

Direct Instruction and Use of Online English Writing Software on EMI Class-Takers' Self-Efficacy

  • Murdoch, Yvette Denise;Kang, Alin
    • International Journal of Contents
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    • v.15 no.4
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    • pp.97-106
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    • 2019
  • EMI (English as a Medium of Instruction) classes are now accepted policy at Korean universities, yet students often struggle with required academic English writings. The present study examined an EMI class that used direct instruction and access to online assistive English writing software. From preliminary analysis, 26 students expressed interest in how an EMI academic writing class could facilitate improved English writing skills. Study participants completed a survey on self-efficacy and learning needs and assignments for an EMI academic writing class. To establish inter-rater reliability, three trained raters assessed the written essays of students prior to and after instructional intervention. Fleiss' Kappas statistics showed moderate reliability. Students' opinions on the use of online software were also analysed. Paired t-test was run on the quality of students' pre- and post-instruction assignments, and there was significant difference in the rated scores. Self-efficacy was found to have moderate positive association with improved post-essay writing scores.

Effect of Using QuillBot on the Writing Quality of EFL College Students

  • Hye Kyung Kim
    • International Journal of Advanced Culture Technology
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    • v.11 no.4
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    • pp.42-47
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    • 2023
  • The majority of research on Automated Writing Evaluation (AWE) programs has focused primarily on Grammarly, whereas QuillBot and its use in English as a Foreign Language (EFL) classrooms remains limitedly explored. This study examined the effectiveness of using QuillBot on the writing quality of college students. A total of 26 participants took pre- and post-writing tests, and four analytical tools were applied to assess their writing quality in terms of syntactic complexity, lexical diversity, lexical richness, and readability. Results of the syntactic complexity analysis across the four indices demonstrates that the syntactic complexity of EFL writing increased significantly, and substantial differences were observed in lexical richness and readability. These results suggest that QuillBot can compensate for the drawbacks of Grammarly and assist EFL writers in improving their overall writing quality.