• Title/Summary/Keyword: viewing preference

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A Study on the Characteristics of Visual Aspects in MAISAN Provincial Park (마이산도립공원의 전망경관 특성에 관한 연구)

  • Kim, Sei-Chon;Rho, Jae-Hyun;Park, Jae-Chul;Huh, Joon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.24 no.2
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    • pp.74-85
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    • 1996
  • The objective of this study is to investigate the influence of viewing aspects based on formal aesthetics and psychophysica approaches of the MAISAN provincial park for landscape management. Two methods are applied in this study. First, according to the field study with map the quantitative analyses of the viewshed area, visual section and scenery types were achieved, herein the visual landscape characteristics is found. Second, based upon visual preference evaluation of the relationships between the viewing aspects and visual preference scores to landscape slides were measured by questionnaires. The main conclusions obtained by the research are as follows. Visual area of MAISAN has a quite wide viewshed though itself is surrounded. The preference for the visual terminal were change by its characteristics to the visual corridors, view points, viewing types and viewing distance. Especially, the regression analysis between visual preference and viewing distance indicated Y=-3.20X\sup 2\+18.64X+20.64. In this case, viewing distance 794m from O\sub p\ is more important point for visual experience. The viewing types B·C and famous view A obtained a high visual preference score. A visual terminus are viewed along an entire RouteA, so revealed by its evolving spatial containment as to exact the full potential of its changing perspectives. Also we conducted the degree of visual influence by the shade in visual area at MAISAN and clarified viewing vantage Route and point in LSH being necessary for landscape preservation.

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Effects of Viewing Motivations on Viewing Preferences and Viewing Intentions of Television Food Programs (TV 시청 동기가 식문화 프로그램 시청 선호도 및 시청의도에 미치는 영향 - 식문화 관여도의 조절효과를 중심으로 -)

  • An, Se-Kyung;Lee, Bum-Jun
    • Journal of the Korean Society of Food Culture
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    • v.29 no.3
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    • pp.259-269
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    • 2014
  • The current study investigated the relative effects of viewing motivations on viewing preferences and viewing intentions of television food programs. Data collection was conducted by administering a survey to television food program viewers both on and offline. Viewing motivations were categorized as 'information' 'entertainment', 'pass-time', 'companionship', 'relaxation', and 'social interaction'. 'Information' and 'entertainment' proved to be the most important motivational factors affecting viewing preferences for television food programs. 'Information' and 'social interactions' were the strongest predictors of viewing intentions of television food programs. However, 'pass-time' had a negative influence on both viewing preferences and viewing intentions of television food programs. Furthermore, the results of study verified the moderating effects of food involvement in these relations.

A Comparative Study of the Dietary Behavior of Adults Aged 20 and Over according to the Mukbang Viewing Time (20세 이상 성인의 먹방 시청 시간에 따른 식행동 비교 연구)

  • Nam, Ha-Yan;Jung, Bok-Mi
    • Korean Journal of Community Nutrition
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    • v.26 no.2
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    • pp.93-102
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    • 2021
  • Objectives: This study was conducted to investigate the relationship between watching mukbang (eating broadcasts) and dietary and health behavior in adults who watch mukbang. Methods: The questionnaire was administered on a self-written basis through online and offline formats to 800 adults (400 men and 400 women). The contents of the survey consisted of general characteristics, mukbang viewing time per week, breakfast intake frequency, preference for menus when viewing mukbang, delivery food intake frequency per week, late meal intake frequency per week, and health behavior. The subjects were divided into three groups according to mukbang viewing time. Results: The body weight of viewers was significantly higher when mukbang viewing time was over 14 hours for both men and women. In particular, based on the BMI (body mass index), those who watched mukbang for more than 14 hours were found to be overweight. People with more than 14 hours of mukbang viewing time per week were found to prefer mostly carbohydrate-rich food and meat, while those with less than 7 hours of mukbang viewing time per week showed a higher preference for vegetables and fruits. An analysis of the frequency of breakfast eaten showed that the rate of skipping breakfast was the highest for those who watched mukbang for more than 14 hours per week, and the rate of eating breakfast daily was the highest in the case of fewer than 7 hours of viewing. In the case of high mukbang viewing time per week, the frequency of food delivery and night eating was high. When mukbang viewing time was high, the viewer's interest in health was low and the frequency of exercising too was low. Conclusions: Viewers with high mukbang viewing time showed undesirable health and eating behavior. Thus, it is believed that proper nutrition education on improving eating habits and raising the awareness of correct eating habits is necessary for such viewers.

A Study on the Television Viewing Behavior of Koreans: Focusing on the Dynamics of Coviewing among Family Members (한국인의 텔레비전 시청행태에 관한 연구: 가족간 공동시청의 역학을 중심으로)

  • Kim, Beam-Jong;Kim, Jin-Ho;Kim, In-Sook;Lee, Min-Goo
    • Korean Journal of Human Ecology
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    • v.8 no.2
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    • pp.399-417
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    • 1999
  • Viewers have always switched channels and they have selected by turning away from the TV and returning to the set when the content seemed more amusing. Also, people usually watch television with their family members and thus the experience of viewing is embedded uniquely in ongoing processes of family interaction. In other words, people develop patterns and habits through the act of viewing together. As viewing with family members is the most frequent mode of media exposure, the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the dynamic nature of television viewing behavior. With the people meter's second-by-second viewing information, first we analyze who, when, and why viewers change channels. The ensuing reduction of advertising impact due to zapping will be investigated as well. Then the focus will be shifted to the dynamic interaction of coviewing among family members. In order to further explore the in-depth nature of television viewing, actual viewing information should be cross-analyzed with respect to both demographic and psychographic variables. In this study we surveyed individual characteristics such as television watching patterns, program type preference, attitude toward commercials, channel control intensity, and personalities. We have demonstrated that the results of an meticulus analysis of survey data provide valuable insights into the dynamics of television viewing among family members.

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Viewing Path Search and Congestion Control Algorithms For Comfortable Museum Viewing (편안한 박물관 관람을 위한 관람 경로 탐색 및 혼잡제어 알고리즘)

  • Seo, Yoon-Deuk;Ahn, Jin-Ho
    • Journal of Internet Computing and Services
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    • v.11 no.3
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    • pp.131-137
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    • 2010
  • Today, many museums are changing their forms with ubiquitous environment. Unlike traditional museums providing only static text-based information attached to its corresponding artifacts to visitors, those ubiquitous museums provide not only artifacts' text information, but also many different forms of information such as sound or media through personal digital assistance or cell phones. However, these existing ubiquitous museums still provide each visitor only with artifact-centric information in very simple ways. Also this disadvantageous feature causes high gallery congestion problem resulting from providing a uniform path for every visitor. These limitations may be the biggest barrier to providing more various and useful information about artifacts to visitors through considering each visitor's preference. This paper propose a new optimal viewing path search algorithm to provide comfortable museum viewing for each visitor according to its preference. Also, a new congestion control method is developed to protect visitors from being put in some hot spots on their museum viewing, improving its comfort to a maximum.

Association of Health Indicators with Excessive Television Viewing among Elementary School Students in Seoul, Korea (서울시 초등학생의 과잉 텔레비전 시청과 관련된 건강지표)

  • Shin, Sun-Mi
    • Journal of the Korean Society of School Health
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    • v.26 no.2
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    • pp.104-113
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    • 2013
  • Purpose: The aim of this study was to investigate prevalence and ecological characteristics of excessive television viewing among elementary school students in Seoul. Methods: Secondary data, representative sample of 11,082 subjects in Seoul was used. After prevalence of the excessive television viewing was identified by using factor analysis, 6 main factors explaining the ecological indicators was founded. After identifying prevalence of the excessive television viewing, by using factor analysis, we found 6 main factors explaining the ecological indicators. After categorizing factors into socio-psychological and lifestyle characteristics, we were investigated the odds ratio of excessive television viewing per characteristics by using multiple logistic regression. Results: The prevalence of excessive television viewing was 29.7% among the elementary school student in Seoul. The prevalence were higher in male, higher grade, and non-South of the Han River. Socio-psychological indicators which expressed excessive television viewing were annoying or bullying, scolding from teacher, depressed mode, thought for a runaway from home, an experience of diet, and negative body image. Life style indicators were a lower intake of fruit and vegetables, a higher intake of Ramyun and soft drink, a worse life style of hand washing, and wearing safety equipment. Conclusion: Lifestyle of television viewing was the comprehensive results from family, school, and society rather than a personal preference. Therefore, it is necessary to educate the hazard of excessive television viewing, to reenforce the students' health competence, to activate a safe leisure program as an alternate of television viewing, and to develop a recommendation.

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A Study on Impact of Media Use Characteristics/Evaluation for Guide Channel on Intention to use VOD provided by Multichannel Service Provider (유료방송 서비스 이용자의 미디어 이용특성과 가이드 채널에 대한 평가가 VOD 이용의사에 미치는 영향에 관한 연구)

  • Joh, Seong Je;Lee, Yeong Ju
    • Journal of Broadcast Engineering
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    • v.21 no.2
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    • pp.210-218
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    • 2016
  • In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

Effects of Anchors' Reputation and Brand Equity Evaluation of TV News Program on the Continuous Watching Intention : Focusing on KBS, JTBC, YTN TV News (TV 뉴스 프로그램의 앵커 평판과 브랜드 자산 평가가 지속적 시청 의도에 미치는 영향 : KBS, JTBC, YTN 뉴스를 중심으로)

  • Ha, Dong-Keun;Ahn, Seo-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.91-101
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    • 2018
  • This research verified the effects of anchors' reputation and brand equity evaluation of news on the continuous watching intention for general news channels such as KBS, JTBC, and YTN. Data collection was conducted on nationwide 539 adults who were watching news for each channel, and Hierarchical regression analysis was conducted to analyze the impact of the anchors' reputation and news brand equity evaluation factors. As a result, first, KBS showed continuous watching intention as viewers are men, their academic background is lower, they are more conservative, viewing frequency is higher, anchor awareness is higher, and news awareness and news preference are higher. Second, JTBC showed continuous watching intention as viewers are more advancing, viewing frequency is higher, anchor confidence, news awareness, and news preference, and evaluation on news quality are higher. Third, YTN showed continuous watching intention as their viewing frequency is higher, anchor confidence and anchor attraction are higher, news preference and evaluation on news quality are higher.

Typology Study of University Students' Movie-viewing Perception (대학생의 영화관람 인식에 관한 유형화 연구)

  • Lee, Jei-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.461-469
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    • 2012
  • This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about reception type on movie-viewing perception. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=18): Personal-decision Type], 2[(N=14): Media Dependence Type], 3[(N=10): Self-leading Type], 4[(N=3): Positive Preference Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on movie-viewing perception, 21th ; to offer a developmental suggestion about it.

TV Program Recommender System Using Viewing Time Patterns (시청시간패턴을 활용한 TV 프로그램 추천 시스템)

  • Bang, Hanbyul;Lee, HyeWoo;Lee, Jee-Hyong
    • Journal of the Korean Institute of Intelligent Systems
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    • v.25 no.5
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    • pp.431-436
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    • 2015
  • As a number of TV programs broadcast today, researches about TV program recommender system have been studied and many researchers have been studying recommender system to produce recommendation with high accuracy. Recommender system recommends TV program to user by using metadata like genre, plot or calculating users' preferences about TV programs. In this paper, we propose a new TV program Collaborative Filtering Recommender System that exploits viewing time pattern like viewing ratio, relation with finish time and recently viewing history to calculate preference for high-quality of recommendation. To verify usefulness of our research, we also compare our method which utilizes viewing time patterns and baseline which simply recommends TV program of user's most frequently watched channel. Through this experiments, we show that our method very effectively works and recommendation performance increases.