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http://dx.doi.org/10.5392/JKCA.2012.12.03.461

Typology Study of University Students' Movie-viewing Perception  

Lee, Jei-Young (관동대학교 광고홍보학과)
Publication Information
The Journal of the Korea Contents Association / v.12, no.3, 2012 , pp. 461-469 More about this Journal
Abstract
This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about reception type on movie-viewing perception. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=18): Personal-decision Type], 2[(N=14): Media Dependence Type], 3[(N=10): Self-leading Type], 4[(N=3): Positive Preference Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on movie-viewing perception, 21th ; to offer a developmental suggestion about it.
Keywords
Movie-viewing; Q-Methodology; Subjectivity Study;
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