• 제목/요약/키워드: uniqueness

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한정판 사은품의 특성이 브랜드 태도와 몰입에 미치는 영향 - 독특성 욕구의 조절효과 - (Effects of limited free gifts on brand attitudes and brand commitment - Moderating effects of need for uniqueness -)

  • 이윤선;이지은;이현화
    • 복식문화연구
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    • 제28권1호
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    • pp.76-95
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    • 2020
  • Consumers want to express their original unique personality, and even are willing to endure high expenses in order to do this. One noticeable strategy in the market, used by companies to suit for this consumer sentiment, is that of employing limited edition marketing and limited free gifts. This study investigated the effects of limited free gifts on consumer response. Specifically, the present study examined how the need for uniqueness moderated the effects of limited free gifts on brand commitment and attitudes. The online survey method was used to gather the data and a total of 224 data were used to analyze data. The results of the research were as follows. The findings revealed four dimensions of limited free gifts: scarcity/specialty, not for sale, complementarity, and risk. Complementarity positively affected brand commitment, while all four dimensions of limited free gifts positively influenced brand attitude. In addition, the need for uniqueness was proven to be the strongest variable which positively influenced brand commitment and attitudes. Also, when the need for uniqueness was applied as a moderating variable, depending on the levels of the need for uniqueness, the effects of riskiness on the consumer's response were shown to be different. The findings of this study infer various academic and practical applications.

비디오 정합을 위한 오디널 특징의 유일성 및 강건성 분석 (Analysis of Uniqueness and Robustness Properties of Ordinal Signature for Video Matching)

  • 정광민;김정엽;현기호;하영호
    • 한국멀티미디어학회논문지
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    • 제9권5호
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    • pp.576-584
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    • 2006
  • 내용기반 비디오 정합은 원본의 클립에서 특징(signature)을 구한 후 복사본의 특징과 비교하여 유사도를 측정한다. 특히 정확한 위치의 프레임을 정합하는 것은 매우 중요하며 원본과 복사본의 프레임율, 잡음, 해상도, 압축형식에 따라 정합 율이 달라질 수 있다. 비디오 특징 중 오디널(ordinal) 특징은 일반적으로 우수한 정합특징을 나타내고 있으나 비디오 특징의 구별 능력을 나타내는 유일성 실험(uniqueness test)과 잡음에 대한 내성을 나타내는 강건성 실험(robustness test)이 중요한 요소로 고려되지 않았다. Hua등은 유일성 실험에서 해상도, 압축형식 등을 고려하였지만 강건성 실험에서 영상에 잡음을 첨가하는 대신 압축 형식이 변환된 영상을 사용하였다. 본 논문에서는 오디널 특정의 유일성 분석과 함께 실질적인 잡음 모텔을 도입하여 오디널 특징의 강건성 실험 방법을 제안하고 성능을 분석하였다.

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OPTIMALITY CONDITIONS FOR OPTIMAL CONTROL GOVERNED BY BELOUSOV-ZHABOTINSKII REACTION MODEL

  • RYU, SANG-UK
    • 대한수학회논문집
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    • 제30권3호
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    • pp.327-337
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    • 2015
  • This paper is concerned with the optimality conditions for optimal control problem of Belousov-Zhabotinskii reaction model. That is, we obtain the optimality conditions by showing the differentiability of the solution with respect to the control. We also show the uniqueness of the optimal control.

ON A SYSTEM OF NONLINEAR INTEGRAL EQUATION WITH HYSTERESIS

  • Darwish, M.A.
    • Journal of applied mathematics & informatics
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    • 제6권2호
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    • pp.407-416
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    • 1999
  • In this paper we give some sufficient conditions for the existence and uniqueness of a continuous for the existence and uniqueness of a continuous slution of the system of Urysohn-Volterra equation with hysteresis.