• The International Journal of Costume Culture
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• 제7권1호
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• pp.58-69
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• 2004

This study generated a framework to help academicians understand consumers' cultural values and global-mindedness Especially, this study affirmed the importance of fashion involvement in evoking global-mindedness when consumers have strong traditional values. A conceptual model with non-traditional and traditional values as exogenous variables, global-mindedness as endogenous variable and fashion involvement as mediating variable were created for the study. Data from 224 female college students were analyzed for empirical study. Results indicated that college students showed higher level of non-traditional values than traditional values. Non-traditional values had significant direct influence on global-mindedness whereas traditional values did not have significant influence. Traditional values as well as non-traditional had significant influence on fashion involvement. Fashion involvement significantly affected global-mindedness. Both non-traditional values and traditional values had significant positive indirect effects on global-mindedness mediated by fashion involvement.

• 아동학회지
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• 제18권1호
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• pp.125-142
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• 1997

The purpose of this study was to examine the relations between maternal traditional-modern values, childrearing practices and children's social behaviors. The subjects were 500 fifth grade elementary school children and their mothers, and teachers, and peers in the same classroom. The data were collected through questionnaires on maternal traditional values, perceived maternal childrearing practices, and children's social behaviors. Traditional maternal values focused on familial collectivism and politeness. The major results were as follows: (1) Maternal traditional values were positively related to childrearing practices in both maternal affection rational guidance and authoritarian control. (2) Maternal traditional values did not directly influence children's social behavior but showed an indirect moderating effect through maternal childrearing practices. Implications were discussed in terms of the importance of traditional values on childrearing behavior as well as the development of children.

• 한국의류학회지
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• 제21권5호
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• pp.946-955
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• 1997

The purpose of this study is to present the aesthetic values of the Korean traditional costume for developing 'Korean' fashion design can be accepted in general in the modern times. For this purpose, documentary studies about the aesthetic values of the Korean traditional art and Korean traditional costume were preceded. And the perception of the Korean traditional costume were studied according to Belong's two criteria, body priority/ clothes priority and open/closed. Next, the aesthetic values of the Korean traditional costume were re-defined. The results can be summarized as follows; 1) The aesthetic values of the Korean traditional art are the beauty of nature, the purity, and the pleasantry. As the beauty of nature is the important one, the purity is caused by the love of nature. The pleasantry is as a way of expression. 2) The aesthetic values of the Korean traditional costume through the documentary studies stand for as the beauty of nature, the purity, the beauty of evil's eye, the beauty of symbolism, the beauty of personality, the beauty of tragedy and the beauty of tradition. 3) Korean traditional costume are perceived as clothes priority and open. 4) The aesthetic values of the Korean traditional costume can be re-defined as the beauty of nature, the purity, and the pleasantry. The beauty of nature comes from the 'natural' look, the exposure of the fabric as itself and the organic lines of the Korean traditional costume. The purity comes from the geometrical squared clothing form of Korean traditional costume which doesn't revive the human body form. The Pleasantry is seen the colors and motifs of costumes that have the human's hope and incantation and the exaggeration and distortion of human body form.

• 한국의류학회지
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• 제34권7호
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• pp.1053-1064
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• 2010

This study investigates the Korean loungewear market and the traditional culture values of consumers related to loungewear to examine the preference of Korean traditional details, sewing techniques in loungewear design, and purchasing intentions. A survey method was used in this study. A total of 230 self-administered questionnaires were obtained from female consumers and 214 data sets were used for analysis. For the analysis, factor analysis, cluster analysis, and ANOVA were executed with PASW Statistics 18.0 and a structural equation model was estimated by Amos 18.0. The results are as follows. Traditional culture values were classified into two dimensions, traditional succession value and traditional design preference value. In the structure equation model, the traditional design preference value had a significant effect on the preference and the traditional culture succession value had significant effect on purchase intention. The results proved that the preference on loungewear with Korean traditional elements is closely related to purchase intention. Consumer groups were divided into three groups by traditional culture values factor; traditional culture succession group, traditional design preference group, and traditional culture indifference group. Style preference images showed significant differences in relation to traditional culture groups. This study is for use as fundamental knowledge on traditional loungewear brand development and strategy planning by offering specific traditional culture aspects associated with preference and purchase intentions.

• The International Journal of Costume Culture
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• 제8권1호
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• pp.1-10
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• 2005

The Korean and the American consumers's attitude toward globalization were compared in the context of cultural values. This study exclusively investigated the effect of traditional versus non-traditional values and the mediating role of fashion involvement. The study sample consists of American and Korean female college students. It was affirmed that long supported categorization of individualism for Western culture and collectivism for Asian or Eastern culture does not seem to characterize the postmodern generation. No major differences between Korea and the U. S. were found in the empirical study except that Americans showed higher levels of cultural values and Koreans associate fashion involvement with global-mindedness more strongly. The impact of cultural values was similar across cultures but the mediating role of fashion involvement was dissimilar depending on the cultural backgrounds of respondents.

• 수완나부미
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• 제8권2호
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• pp.113-129
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• 2016

Brunei Darussalam is a Malay Islamic Monarchy practicing and upholding traditional heritage. Brunei Darussalam is rich with tangible and intangible cultural heritage shaped by its way of life. One of the traditions maintained and preserved in the country is traditional textile weaving. The tradition covers both consumption and production. In the context of consumption, traditional textiles have multiple roles and symbolic meanings. In the context of production, the tradition showcases great skills and the distinctive cultural, social, intellectual, spiritual, and emotional values of the people of Brunei. This paper will explicate the distinctive values and characteristics of Brunei people from the practices of textile weaving.

• International Journal of Contents
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• 제16권4호
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• pp.84-97
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• 2020

Since national image video advertisements are a means of public relations with wide delivery and major repercussions at home and abroad, this study performs a comparative analysis of video advertisements aired by previous governments as reported by Daejung Kim, Moohyun Roh, Myungbak Lee, and Geunhye Park. The characteristics of the previous governments, whether or not social trends were reflected, and the importance of traditional and modern elements were examined. As we describe, there are clear differences in video advertisements by government regime, and while messages expressing traditional values of Eastern culture have gradually decreased, reflecting the trends of the times, the messages emphasizing the modern values of the West have gradually increased. Our research confirmed that traditional elements such as 'Samulnori' and 'Taekwondo' are gradually disappearing. In addition, it was confirmed that the collective values, traditional values, and humanism represented by the 'large crowd' and 'traditional elements' in the Kim Dae-jung and Roh Moo-hyun administration changed in the Lee Myung-bak and Park Geun-hye administrations to more individualistic, materialistic, Western values. This study is meaningful in that it analyzed the components and characteristics of national image advertisements by governments in the past, how social trends were reflected, and the weight difference between traditional and modern elements. Based on this research, the significance of the current Moon Jae-in government's groundwork for follow-up research should not be understated.

• 영어어문교육
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• 제13권1호
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• pp.261-282
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• 2007

The purpose of this study is to investigate American traditional values and American culture in English education. The understanding of American culture in English education requires the analysis of world changes in the global age. The history of American English, the formation of American society, and the background of natural environment are described in relation to the traditional American values of the earliest settlers, such as multi-culture, individual freedom, frontier heritage in the West, equality of opportunity and wealth and material abundance. Hence the case studies of students' project presentations on the American culture in English education exemplify the reflection of American traditional values in the current American life and society. It is concluded that project-based method with regard to cultural studies in English education reveals very positive learning effects by driving students' interests and active participation through the student-centered, creative, and cooperative project presentations.

• 한국가구학회지
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• 제25권4호
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• pp.268-276
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• 2014

The purpose of this research is to provide new direction on the field of the furniture design and to establish the identity of Korean furniture design as the flow of craft's juxtapose mixture era where it mix and match Korean traditional craft style materials with the modern furniture design. In other words, it is intended to create new furniture design and propose beautiful Korean luxury furniture design based on the precious unique culture with the traditional craft style, juxtaposition of modern furniture, and reinterpretation. It should grant artistic values that can satisfy consumers having various tastes and scarcity values, plus it should put out aesthetic and creative expressions in furniture design putting into the beautiful traditional craft form values. Furthermore, it is required to create new design through values and spirit, materials, techniques, forms, pattern, and usages by interacting, coordinating, and combining tradition and modern East and West, plus craft and design.

• 한국철학논집
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• 제39호
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• pp.85-114
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• 2013

가치관이란 개인이 자신 및 타인, 사회와 세계, 자연과 우주와 끊임없이 교섭하면서 갖게 되는 태도나 관점을 말한다. 여기에는 주로 어떤 것이 옳은 것이고 바람직한 것이며, 어떤 것을 하거나 하지 말아야 할지에 관한 생각들이 포함된다. 본 논문에서는 조선시대를 주요 시간적인 배경으로 삼아 한국인들이 어떤 부분에 큰 가치를 부여하며 살아왔고, 전통적 가치관이 시대적 환경에 따라 어떤 변용을 거쳤는지를 분석해 보고자 한다. 아울러 이를 근거로 현대 사회에서 계승하고 발현시켜야 할 가치 및 의미를 발견하는 데 도움을 주고자 한다. 일제 강점기를 거치며 수많은 전통가치나 윤리는 왜곡되거나 파괴되어 기존의 사회문화와 전통문화 전체가 부정되는 경향이 나타났다. 그 결과로 드러난 가장 큰 문제는 자의건 타의건 간에 수백 년간 공동체를 이끌어주던 공통의 가치가 사라지게 되었다는 점이다. 공통 가치의 상실은 공동체의 분해와 상실을 초래하게 되었고, 그 결과 우리 민족은 각종 '분열'에 시달리며 개인의 영달과 입신양명, 생존에만 매달려 왔다. 역사 문화적 단절과 그로 인한 정신적 공동화(空洞化) 현상을 겪은 우리에게 남겨진 것은 왜곡되거나 변용된 가치와 그것의 본뜻을 모른 채 그릇된 가치를 최선으로 여기고 그것을 향해 질주하는 경향이다. 전통적 가치가 가지고 있는 본래적 의미는 시대를 떠나 보편적인 의미를 던져주는 것이며, 목표를 잃고 방황하는 현대인들에게 삶의 이정표 역할을 할 수 있다. 현대 한국인의 가치를 새롭게 정립하고 추구함에 있어 역사를 반추해 우리 고유의 이상적인 가치의 의미를 자각하고 인식할 수 있다면 동양이냐 서양이냐, 전통이냐 근대냐 등의 해묵은 논의를 넘어서 의미 있는 성과를 얻을 수 있을 것이다.