• Asia Marketing Journal
• /
• v.16 no.3
• /
• pp.101-118
• /
• 2014

Parkland, which is one of the pioneer brands in men's fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market. This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland's brand strategy focusing on brand environment and positioning. Accordingly, the study analyzes the target concept and basic direction of the brand repositioning in terms of the repositioning strategy process, and from an integrated marketing perspective, examines the specific implementation program for repositioning. Finally, the study addresses the outcomes of brand repositioning efforts as well as steps to be taken in the future.

• Animal Systematics, Evolution and Diversity
• /
• v.39 no.4
• /
• pp.169-175
• /
• 2023

A branchial parasitic bopyrid, Parabopyrella elongata (Shiino, 1949), is newly recorded in Korean fauna. Parabopyrella elongata differs from its congeners by the following characteristics: the head is smooth anteriorly in females; the pleon of females has distinct and wide lateral indentations on both sides; the pleotelson has a rounded distal end in females; oostegite 1 has a rounded posterolateral point; the pleon of males is single-segmented; and the uropod is absent in males. In this study, the detailed description and illustrations of the species are presented with an emended key to known Parabopyrella species in the Far East. The variations in P. elongata were also discussed. This is the first report of the genus Parabopyrella from South Korea.

• Journal of the Korea Society of Computer and Information
• /
• v.21 no.4
• /
• pp.107-113
• /
• 2016

This study examined how the management of workers for elderly welfare services affects their turnover intention and verified the analysis of mediating effects of organizational commitment and job satisfaction. To this end, the study conducted a survey of 429 workers at elderly care facilities in Gwang-ju and South Jeolla Province. The study shows following results. First, compensation scheme and organizational culture have a significantly positive influence on their organizational commitment and job satisfaction. Second, empowerment, organizational commitment and job satisfaction have a significant positive effect on their turnover intention. To conclude, its findings will help to present reference data for the improvement of job satisfaction of workers for elderly welfare services.

• Elastomers and Composites
• /
• v.40 no.2
• /
• pp.136-142
• /
• 2005

Liquid crystalline poly(allylsulfone) networks having $SO_2$ in a main chain and mesogens in a side chain were synthesized and their gas permeability and permselectivity were determined. The monomer II having two allyl groups on the each end group was able to form polymer networks by polymerization reaction, while the monomer I having only one allyl group was not. Molecular motion of the poly(allylsulfone) networks were retarded with increasing the cross-linking density, and the segmental motion of networks was developed enough to show isotropic phase transition. Gas permeabilities of poly(II-5 $01/I-OCH_3$ 99) were 2.58 baller for $O_2$ and 18.4 barrer for $H_2$. It means that hydrogen gas are 7 times more permeable than oxygen. Its permselectivities were high as 23.9 for ${\alpha}(H_2/N_2)$. The permselectivity was increased with increasing the cross-linking density. For example, ${\alpha}(H_2/N_2)$ was 36.8 in poly(II-5 $10/I-OCH_3$ 90), which was shown to be the highest value among these poly(allylsulfone) networks.

• Journal of the Korea Society of Computer and Information
• /
• v.21 no.5
• /
• pp.185-191
• /
• 2016

This study verified the structural relations among empowering leadership, self-efficacy and organizational citizenship behavior (OCB) in social welfare organizations. To this end, the study chose self-efficacy as an intervening variable and OCB as a dependent variable by considering the characteristics of social welfare organizations and their works. The study found that empowering leadership has a significantly positive impact on self-efficacy while both self-efficacy and empowering leadership have a significantly positive impact on OCB. Self-efficacy has meditating effects on the relationship between empowering leadership and OCB. Based on these results, the study suggests policy implications for the improvement of social workers' self- efficacy and OCB through empowering leadership in social welfare centers.

• Smart Media Journal
• /
• v.13 no.1
• /
• pp.45-51
• /
• 2024

Long Range Wide Area Network (LoRaWAN) is a widely adopted Internet of Things (IoT) protocol due to its high range and lower energy consumption. LoRaWAN utilizes Adaptive Data Rate (ADR) for efficient resource (e.g., spreading factor and transmission power) management. The ADR manages these two resource parameters on the network server side and end device side. This paper focuses on analyzing the ADR and Gaussian ADR performance of LoRaWAN. We have performed NS3 simulation under a static scenario by varying the antenna height. The simulation results showed that antenna height has a significant impact on the packet delivery ratio. Higher antenna height (e.g., 50 m) has shown an improved packet success ratio when compared with lower antenna height (e.g., 10 m) in static and mobility scenarios. Based on the results, it is suggested to use the antenna at higher allevation for successful packet delivery.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
• /
• 2005.07a
• /
• pp.93-94
• /
• 2005

Cu metallization using electrochemical plating(ECP) has played an important role in back end of line(BEOL) interconnect formation. In this work, we studied the optimized copper thickness using Bottom-up Gap-fill in Cu ECP, which is closely related with the pattern dependencies in Cu ECP and Cu dual damascene process at 0.13 ${\mu}m$ technology node. In order to select an optimized Cu ECP thickness, we examined Cu ECP bulge, Cu CMP dishing and electrical properties of via hole and line trench over dual damascene patterned wafers split into different ECP Cu thickness.

• Journal of the Korean Society of Costume
• /
• v.26
• /
• pp.289-310
• /
• 1995

The present study aims at investigating the style change of the Korean women's traditional costume and analyzing its character in accordance with the social changes during the period from the civilization in 1884 to the present. The design of the tranditional costume which might be formed in the era of the Three Kingdoms had been slowly modified, and the Korean jacket and skirt design was settled in the Chosun period. In the end of the Chosun period, the drastic social changes such as civilization and revolution, together with the introduction of western dresses, affected strongly the traditional costume design. This led to a change from the old dress design to the stylish and practical one because civilized women and high school girls wore the modified costume composed of long jacket and short skirt or western style dresses. In recent years after 1960's Korean women usually wore traditional costumes as ceremonial dresses be-cause the western style dresses replaced the tra-ditional costume in everyday life. After 1970's, however, the A-line silhouette, combined with ornaments, adapted to the traditional costume in order to emphasize women's beauty, thereby resulting in remarkable modification in the tra-ditional costume. In those days, the large pro-duction of various textiles such as nylon and tetron and the appearance of the traditional costume designers played an important role in developing beautiful traditional costume designs and bringing closer together with general public women. These recent design changes might be classified generally by the following three stages ; (1) "the period of settlement" (1965 1975), (2) "the period of maturity" (1976 1985), and (3) "the period of stabilization" (1986 1995). The costume design of each period was discussed and compared in detail according to historical events. From this study, inherent beauty of the Korean traditional costume can be recognized again, and clarified its position as our folkdress. It is also suggested that in future its modification should be achieved continuously in accordance with tra-dition and modern sense.h tra-dition and modern sense.

• The Journal of the Korea Contents Association
• /
• v.19 no.4
• /
• pp.150-161
• /
• 2019

This study analyzed the impact of social trust and conflict perception of news users on news use. To this end, 548 adults aged 20 and under 69 were surveyed online. The analysis results are as follows. First, the level of awareness of social conflict has been shown according to people's political orientation. Second, the higher the trust in society, the greater the use of news regardless of land-based, comprehensive, and online channels. Third, the perception of social conflict was related to the use of news through JTBC, TV Chosun, Channel A and YouTube. Fourth, the age and political orientation of news users influenced the use of news by channel. Finally, the more progressive the tendency was to use news through JTBC or to watch news on portals. On the other hand, the more progressive the use of news through three terrestrial broadcasters, TV Chosun, and Channel A decreased. In conclusion, this study is meaningful in terms of the user-oriented discussion of the news environment and the impact of an individual's social perception on news use.

• Journal of Physiology & Pathology in Korean Medicine
• /
• v.24 no.6
• /
• pp.924-934
• /
• 2010

Yaksung-ga is a short Chinese poem, written for easy memorizing of properties and effects of various herbal drugs. It is very useful for teaching herbalogy and for using in clinical practice. In spite of its importance, research of the Yaksung-ga is very insufficient. Thus, we investigated literary works of Tingxian Gong and Korean medical books in the late Chosun dynasty, to explain how Yaksung-ga had been received and modified in Korean medicine. Manbinghuichun(萬病回春) and Shoushibaoyuan(壽世保元), the literatures of Tingxian Gong, are the origin of Yaksung-ga. Jejungshinpyun(濟衆新編) is the first book which recorded Yaksung-ga in Korea, having influenced Juchonshinbang(舟村新方) and Euijongsonik(醫宗損益). The classification system of Yaksung-ga was remarkably changed in Euijongsonik, according to the method of Bencaogangmu(本草綱目). And the Yaksung-ga of Bangyakhappyun(方藥合編), which is generally used in Korea at present, was shortened from the form of 8 Chinese characters in each line to 7 characters, so that it can be easily recited. In the end, the authors of Korean medical books selectively cited the Yaksung-ga of Tingxian Gong, and added many novel Yaksung-ga.